What is MonsterInsights?

MonsterInsights is recognized as one of the top Google Analytics plugins for WordPress, featuring a variety of tools that significantly improve both usability and performance. It allows for a simple setup process for universal tracking across multiple devices and marketing campaigns, enabling users to kickstart their analytics journey without any coding knowledge. Users can access detailed website analytics reports directly from the WordPress dashboard, providing valuable insights to enhance site performance. The plugin also allows for the monitoring of real-time statistics within WordPress, giving a clear view of online activity and user engagement. Additionally, it offers one-click enhanced eCommerce tracking for popular platforms such as WooCommerce, Easy Digital Downloads, and MemberPress. Users can delve into comprehensive statistics for individual posts and pages, which helps in pinpointing the most popular content on their site. MonsterInsights automatically tracks clicks on affiliate links, banner ads, and external links, ensuring thorough link monitoring. Moreover, it simplifies adherence to GDPR and other privacy regulations, alleviating the burden of compliance from users. With its array of features, MonsterInsights is tailored to equip WordPress users with insightful analytics that are seamlessly woven into their workflow, ultimately driving better decision-making and strategic planning for their online presence. This makes it an indispensable tool for anyone looking to optimize their website's performance effectively.

Pricing

Price Starts At:
$99.50 per year

Integrations

All MonsterInsights Integrations
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Screenshots and Video

Play Video MonsterInsights Screenshot 1

Company Facts

Company Name:
MonsterInsights
Date Founded:
2013
Company Location:
United States
Company Website:
www.monsterinsights.com

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

MonsterInsights Categories and Features

Web Analytics Software

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Digital Analytics Tool

More MonsterInsights Categories

MonsterInsights Customer Reviews

Write a Review
  • Reviewer Name: Robert B.
    Position: Owner
    Has used product for: Less than 6 months
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Not Much Significant Standalone Value

    Date: Aug 17 2021
    Summary

    I would not purchase this program again. If you have already purchased it, and did not get your refund within 14 days, you must ensure that auto-renewal is turned off so that it does not continue charging your card. For the average user like myself, this program is essentially a paid version of Google Analytics. There is very little to differentiate itself from GA and the support team would not refund any of my money when I asked.

    Positive

    The only differentiating feature is that this program operates within your WordPress browser, compared to Google Analytics which does not. I haven't found any features in this program that are different from the free Google offerings, but I was told by the support team that there are some. I was also appreciative of the support team turning off "Auto-Renewal" when I complained about the product (which I hadn't realized was activated by default anyways).

    Negative

    Almost everything Monster Insights features, is already included in Google Analytics. You must sign up for Google Analytics in order to use MI, so I haven't found this product to be of much use... The "Search Console Report" keeps producing an error message. The product has a 14-day refund policy, but it takes longer than that to get any meaningful results and to set it up with Google and then within WordPress. When I contacted the company about this issue, and the fact that their program doesn't offer much more than Google Analytics, they cited their refund policy, and cancelled the "Automatic Subscription Renewal" that apparently comes activated so that it will automatically renew itself for a year if you don't turn it off. Absolutely not worth the money. There are free options that are just as helpful.

    Read More...
  • Reviewer Name: Himesh S.
    Position: Data analyst
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Efficient analytics plugin

    Date: Jun 30 2020
    Summary

    MonsterInsights is a powerful Google Analytics plugin. Overall I used MonsterInsights in my WordPress website and it provided me a very clean and user friendly experience. It tracks, analyzes and gives realtime stats. It makes happen to see all Google analytics on the WordPress dashboard. Plugin installation is also very easy.

    Positive

    It shows analytical data from Google Analytics on a single WordPress dashboard. It also tracks outbound links and tells stats. It provides very accurate data with a clean user interface. Installation of the plugin is also very easy.

    Negative

    MonsterInsights worked outstanding for me. Don't have any con to share.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Owner
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great plugin!

    Date: May 16 2020
    Summary

    Overall it's a great and easy way to see stats inside of your WordPress dashboard and is easy to follow.

    Positive

    Super good plugin to use for helping see your site's analytics inside of your dashboard on WordPress.

    Negative

    It does require a subscription vs a free option.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Software Developer
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best Wordpress Plugin for Google Analytics

    Date: Jul 16 2020
    Summary

    MonsterInsights is a WordPress plugin that lets you integrate Google Analytics into your WordPress website and access it right from the dashboard. It has a ton of excellent features and is quite easy to setup & use as well. Although most of the advanced features are available for the paid version ( which is quite expensive ) there is a free version with basic features, which works great as well.

    Positive

    Access analytics from WP dashboard
    Easy to configure
    Connect with Google account
    Export analytics data as PDF
    Multiple tracking features
    Free version available

    Negative

    Expensive pro version, Most of the advanced features are in Pro version. It should be made cheaper for individual sites.

    Read More...
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