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What is NOVACRM?

NOVACRM is an innovative platform designed to enhance and streamline the operations of real estate businesses. It offers robust email marketing capabilities, allowing users to craft customized campaigns utilizing professional templates and comprehensive analytics to monitor engagement metrics like opens and clicks. Additionally, the platform features social media management tools that enable users to schedule posts, analyze performance, and manage campaigns across various channels from a single, user-friendly dashboard. Its AI-powered outbound calling capabilities facilitate lead generation, help qualify potential clients, schedule appointments, and reactivate inactive leads, thereby enhancing client engagement and driving growth. Furthermore, with compatibility for over 100 different tools and services, NOVACRM stands out as a versatile and all-encompassing solution for professionals in the real estate sector, making it an essential resource for maximizing operational efficiency.

Pricing

Price Starts At:
$79/Month
Free Version:
Free Version available.
Free Trial Offered?:
Yes

Screenshots and Video

Company Facts

Company Name:
NOVACRM
Date Founded:
2023
Company Location:
Richmond Hill, ON Canada
Company Website:
novacrm.ai/
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Product Details

Deployment
SaaS
Windows
Mac
Linux
iPhone
iPad
Android
Chromebook
Training Options
Documentation Hub
Online Training
Webinars
On-Site Training
Video Library
Support
Standard Support
24 Hour Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

NOVACRM Categories and Features

Real Estate CRM Software

Campaign Management
Client / Property Matching
Contact Management
Dashboard
Email Marketing
Interaction Tracking
Lead Management
Property Alerts
Referral Tracking
Segmentation

More NOVACRM Categories

  • Reviewer Name: France M.
    Position: Associate Broker
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Nova CRM for Smart Lead Handling

    Updated: Apr 14 2026
    Summary

    Nova is easy to use and keeps leads organized. It saves time and helps teams respond faster every day.

    Positive

    Nova offers quick lead response with AI and smooth tracking. It helps teams stay organized and active.

    Negative

    Nova reports could be more detailed for deeper performance insights.

    Read More...
  • Reviewer Name: Baldev .
    Position: Sales Representative
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    NovaCRM Keeps Our Entire Real Estate Team on the Same Page

    Date: Jun 18 2026
    Summary

    NovaCRM is the glue that holds our team together. The visibility it provides into each agent's pipeline has directly improved our closing rates.

    Positive

    Built-in messaging and smart notifications ensure no task or lead slips through — communication across remote and on-site agents is seamless.

    Negative

    Mobile experience is good, though a few extra shortcuts could make navigation even faster.

    Read More...
  • Reviewer Name: Christine C.
    Position: Real Estate Consultant
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Impressed by NovaCRM's Automation & Ease of Use

    Date: Jun 17 2026
    Summary

    NovaCRM delivers on its promises. Leads get timely, personalized follow-ups automatically and my close rate has noticeably improved.

    Positive

    Strong automation tools, easy lead tracking, and centralized communication improve daily operations.

    Negative

    Initial setup may take some planning, but the long-term benefits make the effort worthwhile.

    Read More...
  • Reviewer Name: Garry B.
    Position: Sales Representative
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    NovaCRM Is the Ultimate Real Estate Team Management Solution

    Date: May 17 2026
    Summary

    Highly recommend NovaCRM for any real estate team—it simplifies collaboration, boosts accountability, and drives real results fast.

    Positive

    From AI-powered lead nurturing to real-time agent performance tracking, NovaCRM keeps the whole team focused and consistently productive.

    Negative

    Would love to see video call integration added soon.

    Read More...
  • Reviewer Name: Martin D.
    Position: Realtor
    Has used product for: Free Trial
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    NovaCRM Makes Real Estate Simpler, Faster, Smarter

    Date: Jun 20 2026
    Summary

    Using NovaCRM feels like having an entire support team behind you. The AI tools make a real and measurable difference.

    Positive

    Instant market data, auto social posts, and deal tracking all in one tool — NovaCRM truly does it all for agents.

    Negative

    Some advanced capabilities require practice, but learning them unlocks greater productivity gains.

    Read More...
  • Reviewer Name: Mark S.
    Position: Development Coordinator
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    NOVACRM Replaced Three Separate Tools I Was Paying For Monthly

    Date: May 22 2026
    Summary

    Consolidating lead generation, email marketing, social media scheduling, and deal tracking in one place.

    Positive

    One system for IDX, CRM, and AI follow-up saves money and removes the hassle of switching apps daily for work.

    Negative

    Takes a week or two to fully migrate from another CRM, but it's a one-time transition.

    Read More...
  • Reviewer Name: Krista L.
    Position: Realtor
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    NovaCRM Made My Real Estate Pipeline Crystal Clear

    Date: Jun 21 2026
    Summary

    NovaCRM delivers a polished, professional experience that helps real estate agents stay organized and close deals faster.

    Positive

    Customizable deal stages and list views let me organize my pipeline exactly the way I work and think.

    Negative

    Some advanced features take a little time to find, but the dashboard makes them easy to learn and use.

    Read More...
  • Reviewer Name: Brad L.
    Position: Property Advisor
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best CRM for Managing Real Estate Teams With Full Visibility

    Date: May 25 2026
    Summary

    NovaCRM empowers team leaders with smart tools, clear visibility, and automation that actually works.

    Positive

    Built-in messaging, productivity insights, and live deal tracking keep every agent on the same page.

    Negative

    There are so many useful features packed in — takes a little time to explore and discover them all

    Read More...
  • Reviewer Name: Sumeta B.
    Position: Realtor
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Complete CRM Solution for Real Estate Agents

    Date: Apr 07 2026
    Summary

    Strong CRM with smart features. Helps improve productivity and manage leads without much manual effort.

    Positive

    Includes website, CRM, and marketing tools. AI automation improves lead response and engagement rate.

    Negative

    Some features may feel overwhelming for solo users.

    Read More...
  • Reviewer Name: Corey W.
    Position: Licensed Agent
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Transformed My Real Estate Business With NOVACRM's AI Tools

    Date: May 29 2026
    Summary

    NOVACRM is the only CRM built truly for real estate—AI tools, IDX, and marketing all under one login.

    Positive

    Lead generation, email marketing, social media, and AI calling all integrated—no need for multiple tools.

    Negative

    Interface is packed with options, but the mobile app makes navigation simple and accessible.

    Read More...
  • Reviewer Name: Marnie B.
    Position: Real Estate Broker
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Boosts lead response and conversions

    Date: Apr 22 2026
    Summary

    Great tool to improve response speed and keep leads active. Helps close more deals with less manual work.

    Positive

    Fast automation for emails, SMS, and calls. Helps respond instantly and keeps leads engaged without extra effort.

    Negative

    Some features take time to explore, but they become useful quickly.

    Read More...
  • Reviewer Name: Payam R.
    Position: Senior Real Estate Broker
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    NOVACRM with Strong Automation

    Date: Mar 23 2026
    Summary

    Using NOVACRM feels smooth after setup. It reduces manual work and helps keep follow-ups consistent and easy.

    Positive

    NOVACRM automation is easy to use and powerful. You can manage leads, send messages, and track deals without switching tools.

    Negative

    Takes time to learn all features and use them properly well.

    Read More...
  • Reviewer Name: David F.
    Position: Realtor
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    One platform for CRM, leads, and marketing services

    Date: Apr 28 2026
    Summary

    Smooth experience overall, best suited for users who prefer simplicity over complex marketing setups.

    Positive

    Saves time by offering ready-to-use campaigns, creatives, and branding tools directly inside the CRM platform.

    Negative

    Some services could offer more detailed customization options.

    Read More...
  • Reviewer Name: Barb I.
    Position: Real Estate Sales Manager
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    NOVACRM Integrations Make Real Estate Work Easy

    Date: Mar 12 2026
    Summary

    Overall a good CRM for managing leads and communication. Integrations help save time and keep work organized.

    Positive

    NOVACRM connects with many tools like email, ads, and calendar. It keeps leads, chats, and tasks in one place.

    Negative

    The platform has many features, so new users may need some time to explore and learn how each integration works.

    Read More...
  • Reviewer Name: Justin H.
    Position: Investment Property Agent
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Award-winning CRM with standout deal tracking

    Date: May 19 2026
    Summary

    A complete real estate solution — deal tracking, lead gen, and AI automation together in one place. Agents close more deals with less effort.

    Positive

    The drag-and-drop stage board combined with real-time AI nudges ensures no deal ever slips through the cracks unnoticed.

    Negative

    Lots of features to configure at first, though tutorials and support make it manageable.

    Read More...
  • Reviewer Name: Berry C.
    Position: Sales Representative
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Time Saving Social Media Automation Tool

    Date: Apr 15 2026
    Summary

    Overall a reliable tool. Helps stay active online and build trust with clients through regular posts.

    Positive

    Reduces effort with auto scheduling and branded posts. Very useful for real estate marketing needs..

    Negative

    Few options to edit templates or create fully custom posts.

    Read More...
  • Reviewer Name: Jeff C.
    Position: Real Estate Broker
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Smart Social Tool for Realtors

    Updated: Mar 17 2026
    Summary

    Good tool for busy agents. Makes social media simple and consistent without needing design or marketing skills.

    Positive

    Saves time with ready posts, auto scheduling, and captions. Easy to stay active online without extra effort.

    Negative

    Customization options could be a bit more flexible.

    Read More...
  • Reviewer Name: Peter K.
    Position: Property Specialist
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    AI-Driven Real Estate CRM That Actually Delivers Results

    Date: May 27 2026
    Summary

    NOVACRM is the only CRM built truly for real estate—AI tools, IDX, and marketing all under one login.

    Positive

    Smart campaigns, batch texting, and AVON AI calling automate follow-ups and keep my pipeline full always.

    Negative

    Feature-rich platform requires some setup time, but onboarding resources make it smooth.

    Read More...
  • Reviewer Name: Ben S.
    Position: Realtor
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    NovaCRM – Smart, Simple, and Built for Realtors

    Date: Jun 15 2026
    Summary

    From lead to close, NovaCRM keeps everything organized and automated — a must-have tool for every realtor.

    Positive

    AVON AI chat and call assistant, pipeline tracking, and follow-up scheduling work together beautifully every day.

    Negative

    New users may need a few days to fully explore the platform, but each feature discovered adds real value to your workflow.

    Read More...
  • Reviewer Name: Mitch S.
    Position: Real Estate Salesperson
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    NovaCRM Gives Real Estate Leaders Full Control and Visibility

    Date: Jun 25 2026
    Summary

    NovaCRM has exceeded my expectations as a team management solution. The platform is polished, reliable, and clearly built for real estate professionals.

    Positive

    The combination of task tracking, performance dashboards, and team messaging in one place eliminates tool sprawl and keeps everyone focused daily.

    Negative

    Deeper calendar integrations would be a welcome addition, but the existing workflow tools already cover most of what a real estate team needs.

    Read More...
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