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What is NOVACRM?

NOVACRM is an innovative platform designed to enhance and streamline the operations of real estate businesses. It offers robust email marketing capabilities, allowing users to craft customized campaigns utilizing professional templates and comprehensive analytics to monitor engagement metrics like opens and clicks. Additionally, the platform features social media management tools that enable users to schedule posts, analyze performance, and manage campaigns across various channels from a single, user-friendly dashboard. Its AI-powered outbound calling capabilities facilitate lead generation, help qualify potential clients, schedule appointments, and reactivate inactive leads, thereby enhancing client engagement and driving growth. Furthermore, with compatibility for over 100 different tools and services, NOVACRM stands out as a versatile and all-encompassing solution for professionals in the real estate sector, making it an essential resource for maximizing operational efficiency.

Pricing

Price Starts At:
$79/Month
Free Version:
Free Version available.
Free Trial Offered?:
Yes

Screenshots and Video

Company Facts

Company Name:
NOVACRM
Date Founded:
2023
Company Location:
Richmond Hill, ON Canada
Company Website:
novacrm.ai/
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Product Details

Deployment
SaaS
Windows
Mac
Linux
iPhone
iPad
Android
Chromebook
Training Options
Documentation Hub
Online Training
Webinars
On-Site Training
Video Library
Support
Standard Support
24 Hour Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

NOVACRM Categories and Features

Real Estate CRM Software

Campaign Management
Client / Property Matching
Contact Management
Dashboard
Email Marketing
Interaction Tracking
Lead Management
Property Alerts
Referral Tracking
Segmentation

More NOVACRM Categories

  • Reviewer Name: A Verified Reviewer
    Position: Realtor
    Has used product for: Free Trial
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    My favourite CRM

    Date: May 30 2025
    Summary

    It helped me keep all my leads in one place, sorted my social media management and email marketing issues, which is essential to streamline my work. Nova has changed my perception on CRMs

    Positive

    It has multiple features from Batch text, Email Marketing, Social Media Management, Lead Generation, automation and more, It is easy to use, I use it almost daily for social media and you can integrate it as well

    Negative

    Nothing as of yet on CRM, certain features are advanced but once you get a hang of it, it gets really easy

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Dev
    Has used product for: Free Trial
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best CRM

    Updated: Apr 24 2025
    Summary

    User-Friendly Interface
    Automation Features
    Mobile Accessibility
    Scalable for Growth
    Strong Reporting Capabilities

    Positive

    We've been using NOVACRM for the past few months, and overall, it's proven to be a solid solution for managing customer relationships and streamlining our sales pipeline. The user interface is clean and intuitive, making it easy for new team members to get onboard quickly without extensive training.

    Negative

    Limited Advanced Customization
    Ongoing product development

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Graphic Designer
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Effortless CRM Experience with NOVACRM

    Updated: May 27 2025
    Summary

    I’ve been using NovaCRM for the past few months, and it has completely transformed how our real estate team works! The interface is user-friendly, and the dashboard makes it super easy to track leads, manage contacts, and automate tasks.

    I particularly like the seamless integration with email marketing tools, which has saved us a ton of time in campaigns. The support team is also quick to respond, which is a big plus.

    Overall, NovaCRM is an excellent choice for real estate teams looking to streamline their workflow and boost productivity. Highly recommend!

    Positive

    NovaCRM has a clean, user-friendly interface, making it easy to manage leads, contacts, and tasks. It offers seamless integration with email marketing tools and other platforms, helping streamline processes and improve team collaboration. The customer support is prompt and helpful, ensuring smooth onboarding and continued assistance.

    Negative

    There are no major cons. I'm just waiting for more new features.

    Read More...
  • Reviewer Name: Imran B.
    Position: Real Estate Agent
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Excellent CRM for Real Estate Lead Management

    Date: Apr 24 2025
    Summary

    NOVACRM is more than just a CRM, to be honest. I loved features like Batch Texting, NOVA AI, and AI calling. The support team deserves appreciation for their quick support and guidance when I was just onboarded. NOVACRM has made many tasks like social media management very easy for me.

    Positive

    I think I've found the ideal CRM for lead management. NOVACRM has all the great features like Batch Texting and Automation which make my lead management work easier.

    Negative

    There are no major cons. I'm just waiting for more new features.

    Read More...
  • Reviewer Name: Debargha G.
    Position: Support Head
    Has used product for: Free Trial
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Fantastic Product!

    Date: Jan 21 2025
    Summary

    Everything under one tree, simple and smart. Many features like smart list, batch texts, email templates, social media creatives are unique. IDX should be added, discussed with the customer support team, and they have informed me that it will be available at the earliest.

    Positive

    Everything under one tree, simple and smart. Many features like smart list, batch texts, email templates, social media creatives are unique.

    Negative

    IDX should be added, discussed with the customer support team, and they have informed me that it will be available at the earliest.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: User
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    NOVACRM

    Date: Apr 24 2025
    Summary

    I’ve been using NOVACRM for a while now, and I have to say—it’s truly an all-in-one platform that makes my work so much easier. Everything I need is in one place, from managing contacts to automating follow-ups. It’s incredibly user-friendly and efficient, and it’s helped me generate more leads consistently. I really appreciate how it streamlines the entire process and keeps me organized. Highly recommend it to anyone looking to grow their business!

    Positive

    NOVACRM is extremely user-friendly, making it easy to navigate and manage leads efficiently. The intuitive interface and all-in-one features save me time and help boost productivity.

    Negative

    Honestly, I haven’t found any cons so far. NOVACRM has met all my expectations and works flawlessly.

    Read More...
  • Reviewer Name: Alin S.
    Position: Realtor
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    NOVACRM

    Updated: Jan 28 2025
    Summary

    Overall, one of the best CRMs.

    Positive

    It is very easy to use and has all the different integrations and services under one CRM which makes it best to use! Also, one of the most affordable CRM platforms across North America.

    Negative

    There are isn't any cons as such but it would be great if the AI would be available for use as soon as possible! Waiting for a long time.

    Read More...
  • Reviewer Name: Meghna B.
    Position: Social Media Manager
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Most easy to use

    Date: May 30 2025
    Summary

    Overall its a great platform. Very very wholesome, its makes the job many times simpler and super easy to navigate.

    Positive

    Its a great platform. The best part about it being how seamless it is to navigate through and that its got all the required features in one place.

    Negative

    The interface can be a bit underwhelming. It can be more vibrant in overall appearance.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Advisor
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    It’s an all-in-one customer relationship management tool designed to streamline sales, improve team collaboration, and keep everything organized.

    Date: May 28 2025
    Summary

    I’ve been using NOVACRM for a few months now and wanted to share my experience. It’s user-friendly, efficient, and helps me manage my contacts and sales pipeline much better. The mobile app and automation features have improved my productivity.

    Positive

    Very easy to use and doesn’t require much time to learn.
    Automates routine tasks like follow-up emails and appointment scheduling.
    Great Customer Support
    The mobile app keeps me connected, even when I’m on the move.

    Negative

    I’m pretty satisfied with NOVACRM. There have been a few minor glitches, but the team works quickly to resolve them.

    Read More...
  • Reviewer Name: Riyansh T.
    Position: Realtor
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Amazing Platform for real estate agents

    Date: Jan 21 2025
    Summary

    Overall its a phenomenal application.
    It is a completely real estate-focused platform unlike other CRMs in the market.

    Positive

    NOVACRM is an extremely user-friendly application. I particularly appreciate its user interface, which allows me to manage and create personalized campaigns for each type of lead with ease.
    One of the most significant problems that NOVA solved was the hassle of creating social media creatives and writing captions, as NOVA is providing everything with just a click.

    Negative

    Basic features are pretty user friendly, but it might take some time to get hold of advance functionality like automation.

    Read More...
  • Reviewer Name: Riddhi S.
    Position: Senior Graphic Designer
    Has used product for: Free Trial
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    NOVACRM experience

    Updated: Jun 06 2025
    Summary

    Since I started using NovaCRM a few months ago, our real estate team's workflow has drastically changed! Tracking leads, managing contacts, and automating activities are all made incredibly simple by the dashboard and the user-friendly design.

    Positive

    Easy-to-use Interface Automation Functionalities
    Great for maintaining and monitoring leads
    Workflows can be altered to meet your company's needs.

    Negative

    There aren't any significant disadvantages.

    Read More...
  • Reviewer Name: Lokesh J.
    Position: Sales Manager
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    NOVACRM has completely transformed the way I manage my leads and follow-ups!

    Date: Jan 20 2025
    Summary

    Before, I was struggling to keep track of customer data across different platforms, but now everything is in one place. The Smart Lead Management feature makes it so easy to nurture and convert leads, and the Email & SMS Automation saves me hours of manual work.

    I also love the Task & Deal Tracking—no more missed follow-ups! Plus, having Social Media Integration and real-time analytics helps me stay on top of my branding and performance.

    If you're in sales or business development, I highly recommend giving NOVA CRM a try! It’s a game-changer!🔥"

    Positive

    ✅ Smart Lead Management – Track, nurture, and convert leads seamlessly.
    ✅ Powerful Email & SMS Automation – Save time with personalized outreach.
    ✅ Task & Deal Tracking – Stay organized and never miss an opportunity.
    ✅ Social Media Integration – Manage branding across multiple platforms.
    ✅ Data-Driven Insights – Get real-time analytics to optimize performance.

    Negative

    Currently, AVON AI isn’t accessible, but according to support, it’s coming soon. Excited to see what it offers!

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Real estate advisor
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    NovaCRM is a fantastic tool for managing our leads.

    Date: Apr 25 2025
    Summary

    Novacrm has been great for managing our leads and customer relationships. The interface is simple and easy to use, so our team quickly got the hang of it. The automation features save a significant amount of time by automating many of our daily tasks. It could use a bit more flexibility when it comes to reports, but overall, it’s a dependable CRM that boosts productivity.

    Positive

    User-Friendly Interface
    Automation Features
    Excellent for tracking and managing leads
    You can customize workflows to suit your business needs

    Negative

    Sometimes, I feel that it takes a long time to load.

    Read More...
  • Reviewer Name: Varsha Keerthana M.
    Position: Admin Coordinator
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    NOVACRM the best platform for Realtors

    Date: Jan 22 2025
    Summary

    I had a positive experience with the CRM. It provided a user-friendly interface, making it easy to navigate and manage my leads efficiently. Additionally, the 24/7 support team was always responsive and helpful whenever I had questions or needed assistance. Overall, it made my workflow smoother and more productive.

    Positive

    The ultimate CRM solution offers seamless integrations, 24/7 support, and an intuitive, user-friendly design with zero complexity.

    Negative

    One downside of NOVACRM is that it currently lacks certain advanced features, such as enhanced customization options for Smart Campaigns or a fully optimized IDX integration for all platforms. Expanding these capabilities would further elevate its functionality for users.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Marketing Manager
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    NOVACRM All in One Platform

    Date: Jan 23 2025
    Summary

    I've been successfully managing and nurturing my clients with NOVACRM. It gives me comprehensive campaign performance analytics and lets me send emails in bulk. By removing the requirement for a designer thanks to the social media flyer and email template, the platform has drastically decreased my marketing costs. I've also been able to draw in a lot of customers thanks to its lead generation services. The platform is even more beneficial to my company because of the first-rate training and assistance offered.

    Positive

    NOVACRM is easy to use and offers a variety of marketing solutions to meet different demands. It helps cut down on wasteful marketing expenses by supporting social media publishing and email marketing. Its capacity to send up to 15,000 emails each day is one notable feature. It also provides a range of social media posters and email templates made especially for Preconstruction  projects and Housing market updates in Canada. The platform's adaptability is further increased by its smooth integration with Zapier and capabilities for batch messaging.

    Negative

    Although this feature is anticipated to be enabled in February, the absence of IDX integration is a disadvantage. The effectiveness of the integration when it is put into practice is still unknown.

    Read More...
  • Reviewer Name: Vaibhav S.
    Position: Realtor
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    A CRM that does it all for you!

    Date: Apr 28 2025
    Summary

    Overall, NovaCRM has made running my real estate business so much easier. It’s not just a CRM—it’s like my command center for everything. Highly recommend it to any agent who wants to work smarter and close more deals.

    Positive

    As a realtor using NovaCRM, I can honestly say it’s become one of the most valuable tools in my day-to-day work. What really stands out to me is how easy it is to use right out of the box. I’m not super tech-savvy, but everything from managing leads to sending out email campaigns feels smooth and straightforward. The layout is clean, and I can find what I need without digging around too much.

    One feature I’ve come to rely on is the AI assistant, AVON. It helps me stay on top of follow-ups and schedules tasks automatically, which saves me a ton of time and mental space. I also love how it connects with everything—my emails, my social media, even my lead forms. It’s like having a full-time assistant without the overhead.

    Negative

    There was a bit of a learning curve at the beginning, just figuring out how to get the most out of all the features, but once I got the hang of it, it really started to pay off. I’ve noticed a big improvement in how organized I am and how quickly I can respond to clients.

    Read More...
  • Reviewer Name: Lokesh M.
    Position: Motion Graphics Artist
    Has used product for: Free Trial
    Uses the product: Daily
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Effortless and Efficient CRM Solution

    Updated: Jan 22 2025
    Summary

    NOVACRM is a robust and intuitive platform that streamlines customer relationship management, offering excellent automation and analytics tools. While the setup may take some time, its features and efficiency make it a valuable tool for businesses of all sizes.

    Positive

    User-friendly interface.
    Powerful automation features.
    Comprehensive analytics and reporting.
    Efficient lead and customer management.
    Customizable to business needs.

    Negative

    Initial setup can be time-consuming.
    Limited advanced customization options for complex workflows.
    Occasional lag with large data sets.

    Read More...
  • Reviewer Name: Prakhar G.
    Position: Realtor
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best Real Estate CRM Tool

    Date: Apr 24 2025
    Summary

    NOVACRM has made my workflow more efficient and helped me convert more leads. It’s reliable, smart, and built with real estate professionals in mind. If you're looking for a CRM that works the way you do, I’d recommend giving NOVACRM a try

    Positive

    I've been using NOVACRM for a while now, and it's honestly a great product for my real estate work. The interface is super easy to use — everything is organized in a way that makes sense.
    What I love the most is how smoothly it helps manage leads. From capturing them to nurturing and following up, it’s all in one place. Email and Batch Text campaigns have saved me a lot of time and helped me stay consistent with clients.
    And I have to mention the support team — they’ve always been quick to respond and helpful whenever I had a question

    Negative

    There’s not much to complain about, but I do feel that first-time users might need a quick walkthrough or demo to understand all the features.

    Read More...
  • Reviewer Name: Hiranmayee D.
    Position: Sales Representative
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    NOVACRM Has Transformed How We Manage Clients and Campaigns

    Date: May 27 2025
    Summary

    We've been using NOVACRM for several months now, and I can confidently say it's one of the best decisions we’ve made for streamlining our client relationship and marketing workflows.

    The platform is intuitive and robust — it handles lead tracking, email campaigns, and client communication all in one place without feeling bloated. What stands out is the customizability: we were able to tailor dashboards and pipelines to match our business needs without needing a dedicated dev team.

    The email automation features are a game-changer. Setting up multi-stage campaigns is easy, and the analytics give us real insights into engagement. Plus, their support team is responsive and genuinely helpful, which makes a big difference when you’re trying to move fast.

    If you're looking for a reliable CRM that grows with your business and doesn't lock you into rigid workflows, NOVACRM is definitely worth considering.

    Positive

    1. User-Friendly Interface
    The dashboard is clean and intuitive, making it easy for both beginners and experienced users to navigate without a steep learning curve.

    2. Highly Customizable
    From custom fields and tags to personalized pipelines and dashboards, NOVACRM adapts well to different industries and workflows.

    3. Powerful Email Marketing Tools
    Built-in email automation, drip campaigns, and real-time tracking make it easy to nurture leads and stay in touch with clients.

    Negative

    1. Initial Setup Can Be Time-Consuming
    While it's customizable, configuring everything (pipelines, automations, templates) to suit your business can take time and guidance.

    2. Limited Third-Party Integrations
    Integration with some popular tools (like niche marketing platforms or accounting software) may be limited or require workarounds via Zapier.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Marketing Manager
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best Real Estate CRM

    Updated: May 21 2024
    Summary

    NOVACRM is one of the best CRM I have used. It is far superior to its competitors Pipedrive, Salesforce, HubSpot etc. It's easier to use, it looks better, and it costs less or approximately the same.

    Positive

    i) Organized Data Management
    ii) Improved Communication
    iii) Enhanced Lead Management
    iv) Efficient Marketing
    v) Better Client Service
    vi) Streamlined Workflows

    Negative

    I don't have anything that I don't like about this CRM till date.

    For a Real Estate CRM, it functions perfectly.

    Read More...