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What is NOVACRM?

NOVACRM is an innovative platform designed to enhance and streamline the operations of real estate businesses. It offers robust email marketing capabilities, allowing users to craft customized campaigns utilizing professional templates and comprehensive analytics to monitor engagement metrics like opens and clicks. Additionally, the platform features social media management tools that enable users to schedule posts, analyze performance, and manage campaigns across various channels from a single, user-friendly dashboard. Its AI-powered outbound calling capabilities facilitate lead generation, help qualify potential clients, schedule appointments, and reactivate inactive leads, thereby enhancing client engagement and driving growth. Furthermore, with compatibility for over 100 different tools and services, NOVACRM stands out as a versatile and all-encompassing solution for professionals in the real estate sector, making it an essential resource for maximizing operational efficiency.

Pricing

Price Starts At:
$79/Month
Free Version:
Free Version available.
Free Trial Offered?:
Yes

Screenshots and Video

Company Facts

Company Name:
NOVACRM
Date Founded:
2023
Company Location:
Richmond Hill, ON Canada
Company Website:
novacrm.ai/
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Product Details

Deployment
SaaS
Windows
Mac
Linux
iPhone
iPad
Android
Chromebook
Training Options
Documentation Hub
Online Training
Webinars
On-Site Training
Video Library
Support
Standard Support
24 Hour Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

NOVACRM Categories and Features

Real Estate CRM Software

Campaign Management
Client / Property Matching
Contact Management
Dashboard
Email Marketing
Interaction Tracking
Lead Management
Property Alerts
Referral Tracking
Segmentation

More NOVACRM Categories

  • Reviewer Name: Tyrone S.
    Position: Real Estate Agent
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    AI Powered CRM Built for Real Estate Teams

    Updated: Apr 10 2026
    Summary

    Overall a reliable CRM that helps teams manage leads, follow up quickly, and keep track of deals in one system.

    Positive

    Strong lead management with AI automation and marketing tools. Very useful for agents who want to stay organized.

    Negative

    Some features take a bit of time to discover, but once you learn them the system becomes very useful.

    Read More...
  • Reviewer Name: Paul B.
    Position: Broker
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    NOVACRM App for Real Estate Work

    Date: Mar 19 2026
    Summary

    Nice tool overall. NOVACRM makes it easier to manage daily tasks and stay updated without logging into desktop

    Positive

    NOVACRM gives real-time updates and lets you track deals from your phone. Helps avoid missing any lead or opportunity

    Negative

    Takes a little time to get used to NOVACRM features.

    Read More...
  • Reviewer Name: Julie K.
    Position: Sales Representative
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    All-in-One CRM That Actually Runs My Business

    Date: Jun 10 2026
    Summary

    Managing buyer leads, automating follow-ups, and running my branded app — all without juggling five tools.

    Positive

    Everything I need is in one place — branded app, IDX site, AI follow-ups, and a full CRM. It's a complete system.

    Negative

    The feature set is extensive, but learning it creates more opportunities to grow your business.

    Read More...
  • Reviewer Name: Sam M.
    Position: Real Estate Agent
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Smart Scheduling Keeps My Real Estate Brand Active

    Updated: Jun 23 2026
    Summary

    I no longer stress about posting. NOVACRM keeps my brand visible while I focus fully on closing more deals.

    Positive

    Auto-scheduling, pre-built captions, and festive greeting posts keep my profiles active and engaging year-round.

    Negative

    A few advanced settings take time to discover, but the platform becomes simple after regular use.

    Read More...
  • Reviewer Name: Scott M.
    Position: Real Estate Analyst
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    AI Real Estate CRM With Calling, Chatbot & IDX in One Place

    Date: May 11 2026
    Summary

    Outstanding CRM for agents and teams. IDX websites, smart campaigns, and AI make it worth every penny.

    Positive

    AVON AI chatbot qualifies leads around the clock while I focus on closings — a true game-changer tool.

    Negative

    Some integrations are still expanding, but the 6,000+ existing options cover almost every use case well.

    Read More...
  • Reviewer Name: Sherry C.
    Position: Real Estate Consultant
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    AVON AI Calling Feature Is Honestly a Total Game Changer

    Date: Jun 14 2026
    Summary

    NovaCRM delivers real results — more appointments, better follow-ups, and a much more organized real estate pipeline overall.

    Positive

    The AI call assistant follows up with leads 24/7 automatically, which has significantly boosted my appointment booking rate.

    Negative

    The feature-rich dashboard can feel overwhelming initially, but you quickly get comfortable as you use it day by day.

    Read More...
  • Reviewer Name: Faith W.
    Position: Realtor
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    A Game-Changer for Real Estate Team Productivity

    Date: Jun 23 2026
    Summary

    NovaCRM brings everything together beautifully. Managing a remote team has never felt this organized and stress-free.

    Positive

    The single dashboard gives complete visibility into agent activity, deals, and tasks — all updated in real time.

    Negative

    Certain features are packed with options, but helpful navigation makes them easier to understand.

    Read More...
  • Reviewer Name: Imran B.
    Position: Marketing
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    An all-in-one application for real estate agents

    Date: Feb 10 2025
    Summary

    After using NOVACRM for three months, it has changed how we handle our real estate business. While it took about two weeks to learn the basics, the time saved is worth it.

    Positive

    NOVACRM is a very useful tool for real estate professionals. The Social Media Management tool lets you plan and schedule all your posts ahead of time. The heart of the system is Nova Central, an all-in-one module packed with useful tools. Here you'll find smart automation, AVON AI to help with tasks, lead distribution to your team, and ready-to-use templates. The People feature makes adding and managing leads easy

    Negative

    The system has many features to learn at first. There are several menus and tools to figure out.

    Read More...
  • Reviewer Name: Key C.
    Position: Contact Support Specialist
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    NovaCRM Review: A Seamless Experience for Every User

    Date: Jun 08 2025
    Summary

    NovaCRM offers a well-rounded experience, particularly for real estate professionals and businesses seeking an intuitive CRM solution.

    Positive

    NovaCRM stands out for its intuitive design and effortless navigation, making it an excellent choice for users of all experience levels. With a clean and user-friendly interface, tasks such as lead management, email marketing, and social media integration become seamless.

    Negative

    NovaCRM occasionally experiences slow loading times, but its overall functionality remains strong.

    Read More...
  • Reviewer Name: Jade V.
    Position: Broker
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    NOVACRM - user-friendly platform

    Date: Jun 10 2025
    Summary

    NOVACRM is a type of platform that allows me to do almost everything, from importing leads, contacting them via call or text and a creative flyers

    Positive

    NOVACRM is the kind of platform that allows me to streamline my business easier. Its literally an all in one platform.

    Negative

    As of the moment i don't see anything to dislike about NOVACRM

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Social Media Executive
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Game Changer for Real Estate Pros

    Date: May 30 2025
    Summary

    Nova CRM makes the work easier and more efficient. It is a must-have tool for all the real estate pros looking to work smarter.

    Positive

    NOVA CRM is an amazing platform for all real estate professionals. It is user-friendly and helps to streamline the workflow with its tools like email marketing, social media scheduling, lead management, and many more.

    Negative

    I have found no drawbacks so far, it is simple and effective.

    Read More...
  • Reviewer Name: Vijay K.
    Position: Team Leader
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    A Powerful CRM under one roof with all latest features including AI integration

    Date: Jan 23 2025
    Summary

    This CRM is one of the best, offering exceptional accuracy and advanced AI features that enhance decision-making and customer insights. While it may have a learning curve and could be more complex for smaller teams, its comprehensive tools make it a powerful choice for businesses looking to optimize their customer relationships and drive growth.

    Positive

    This CRM brings all the latest features into one seamless platform, making customer relationship management easier and more efficient. With advanced tools for sales, marketing, and analytics, it streamlines operations and boosts productivity. The intuitive interface ensures quick adoption and smooth user experience. AI integration makes it more productive and powerful CRM.

    Negative

    Customization options might be limited for highly specialized workflows, and some users may find the pricing a bit on the higher.

    Read More...
  • Reviewer Name: Avinash G.
    Position: AI Engineer
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    NOVACRM: A Comprehensive CRM Solution for Real Estate Professionals

    Date: Apr 24 2025
    Summary

    What I love most about NOVACRM is how it brings everything I need into one platform. From lead tracking to email and SMS campaigns, social media scheduling, and task reminders — it really simplifies my day-to-day work. The user interface is super intuitive, so I didn’t need much time to get used to it. I also appreciate the pre-designed marketing templates and automation features — they’ve saved me a ton of time and made my outreach much more consistent and professional.

    Positive

    NOVACRM is helping me stay organized and on top of my real estate leads without needing multiple tools. Before, I was juggling spreadsheets, email platforms, and separate scheduling tools — it was messy and time-consuming. Now, everything’s in one place: I can manage contacts, automate follow-ups, send marketing emails, schedule social media posts, and track tasks. It’s saved me hours each week and helped me close deals faster because I’m more consistent with my communication and follow-ups.

    Negative

    While it’s a powerful tool, there are a few areas that could be improved. I wish there were more customization options when it comes to reporting and workflows. Some advanced features like automation take a bit of trial

    Read More...
  • Reviewer Name: Urvashi J.
    Position: HR Manager
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Fantastic CRM with Great Features

    Date: Feb 13 2025
    Summary

    I’ve had a great experience using NOVACRM. The platform is user-friendly, efficient, and packed with features that make workflow management seamless. From automation to reporting, everything is well-structured and easy to navigate. The support team is also responsive and helpful. No cons as of now—truly a great tool for businesses looking to streamline their operations!

    Positive

    NOVACRM has been a game-changer for our business! The platform is user-friendly, highly customizable, and packed with powerful automation features that streamline our workflow. The seamless integration with other tools makes data management effortless. The support team is also responsive and always ready to help. Highly recommended for businesses looking to optimize their CRM processes

    Negative

    I absolutely love using NOVACRM! It has been a great tool with excellent features and smooth functionality. No cons as of now

    Read More...
  • Reviewer Name: Mohd Adnan K.
    Position: Director
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    User Friendly CRM

    Date: Feb 10 2025
    Summary

    Highly recommended for realtors. Its extremely easy to use, social media management is one of the features that has made my life very easy.

    Positive

    NOVACRM is for real estate professionals, from lead management and lead generation. It has everything a real estate agent needs, from automation to multiple integrations.

    Negative

    Most of the features are easy to understand, while certain advanced features might take sometime to work through, but with demo, support videos and more, its not exactly a con

    Read More...
  • Reviewer Name: Earnest Patrick M.
    Position: Video Editor
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    NovaCRM, life-changing tool

    Date: May 30 2025
    Summary

    My overall experience with NovaCRM is great, I will recommend this to my friends who are also business owners.

    Positive

    There are lots of features I can use to really improve my business and streamline my processes plus its easy to use

    Negative

    Sometimes you get overwhelm it the amount of features but it still a good thing because you will learn it as time goes by

    Read More...
  • Reviewer Name: Grace N.
    Position: Broker
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best CRM solution for real estate!

    Date: Jun 09 2025
    Summary

    My overall experience with NOVACRM is excellent. It makes managing client relationships and sales pipelines seamless, thanks to its intuitive design and powerful features. I can say NOVA is reliable, and the support team is always helpful and responsive.

    Positive

    I like NOVACRM’s clean and intuitive interface, customizable workflows, and time-saving automation. It's exactly what I needed!

    Negative

    There isn’t much to dislike about NOVACRM as it offered a solid mix of functionality, ease of use, and responsive support.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Realtor
    Has used product for: Free Trial
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    My favourite CRM

    Date: May 30 2025
    Summary

    It helped me keep all my leads in one place, sorted my social media management and email marketing issues, which is essential to streamline my work. Nova has changed my perception on CRMs

    Positive

    It has multiple features from Batch text, Email Marketing, Social Media Management, Lead Generation, automation and more, It is easy to use, I use it almost daily for social media and you can integrate it as well

    Negative

    Nothing as of yet on CRM, certain features are advanced but once you get a hang of it, it gets really easy

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Dev
    Has used product for: Free Trial
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best CRM

    Updated: Apr 24 2025
    Summary

    User-Friendly Interface
    Automation Features
    Mobile Accessibility
    Scalable for Growth
    Strong Reporting Capabilities

    Positive

    We've been using NOVACRM for the past few months, and overall, it's proven to be a solid solution for managing customer relationships and streamlining our sales pipeline. The user interface is clean and intuitive, making it easy for new team members to get onboard quickly without extensive training.

    Negative

    Limited Advanced Customization
    Ongoing product development

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Graphic Designer
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Effortless CRM Experience with NOVACRM

    Updated: May 27 2025
    Summary

    I’ve been using NovaCRM for the past few months, and it has completely transformed how our real estate team works! The interface is user-friendly, and the dashboard makes it super easy to track leads, manage contacts, and automate tasks.

    I particularly like the seamless integration with email marketing tools, which has saved us a ton of time in campaigns. The support team is also quick to respond, which is a big plus.

    Overall, NovaCRM is an excellent choice for real estate teams looking to streamline their workflow and boost productivity. Highly recommend!

    Positive

    NovaCRM has a clean, user-friendly interface, making it easy to manage leads, contacts, and tasks. It offers seamless integration with email marketing tools and other platforms, helping streamline processes and improve team collaboration. The customer support is prompt and helpful, ensuring smooth onboarding and continued assistance.

    Negative

    There are no major cons. I'm just waiting for more new features.

    Read More...