Top NielsenIQ Consumer Insights Alternatives

Every year, we engage with over a million people across the globe through comprehensive surveys, allowing companies to quickly understand shifting consumer behaviors. Our intuitive platform is specifically designed for busy teams, making it easy to extract vital data, perform tailored analyses, and share findings effortlessly. You can pinpoint your target audience using an extensive array of over 250,000 profiling metrics. By employing question charts, you can delve into the feelings, thoughts, and behaviors of your consumers. Aggregate your data and visual representations to develop a persuasive narrative for your team. Integrate various data points to achieve thorough analysis and enrich your insights. Gain unmatched understanding of consumer behavior by utilizing survey results that reflect the views, interests, and actions of billions worldwide. We consistently ask the same questions in diverse regions, providing both localized insights and a comprehensive global outlook. Uncover genuine consumer perceptions of your brand and its rivals, along with critical information about market leaders and their positions within the industry. This all-encompassing strategy empowers businesses to adeptly navigate the intricate landscape of consumer perception while staying ahead of the competition. Ultimately, staying informed about consumer sentiment will help guide future marketing strategies and product development.

CommerceIQ is the industry's leading AI-powered digital commerce platform, trusted by 2,200+ global brands to drive profitable growth across online marketplaces. Our unified solution connects sales, retail media, and digital shelf operations across Amazon, Walmart, Target, Instacart, and 1,450+ other retailers worldwide. What makes us different? We deliver AI that actually works—automating complex tasks like profit recovery, inventory management, digital shelf, and retail media optimization while providing real-time insights that help brands capture market share. Our customers report game-changing results: issues that took weeks to identify are now resolved same-day, shortage dispute success rates have skyrocketed, and teams save hundreds of hours through intelligent automation. Operating across 59+ countries, CommerceIQ transforms overwhelming ecommerce complexity into strategic advantage, enabling brands to make data-driven decisions that accelerate growth and maximize ROI.

Boost your competitive edge by utilizing agile insights from consumers. Our cutting-edge platform is designed specifically for pioneering brands, ensuring their success in the current marketplace. Kantar Marketplace functions as a streamlined market research solution aimed at insights specialists, marketing teams, and agencies eager to innovate, discover, and expedite their development. This distinctive platform is recognized as the sole market research tool with independently confirmed capabilities that can reliably predict sales trends and brand growth. You can rapidly find answers to your essential questions through established automated research methods that adhere to the highest quality benchmarks. Choose from an extensive suite of modular products, including surveys, reports, and data, which empower you to either conduct your own market research or utilize Kantar’s expert services. Benefit from global insights with solutions accessible in 70 countries, with ongoing expansion to fulfill client demands. With dedicated local support and account management, you can be confident that assistance is readily available when required. As the leading data, insights, and consulting firm globally, Kantar is devoted to aiding clients in comprehending consumer behavior and fostering effective growth. Our proficiency equips brands to maneuver through the intricate market landscape with assurance and clarity, ensuring they remain ahead of the curve in an ever-changing environment. By embracing these insights, businesses can adapt and evolve to meet the challenges of tomorrow.

We help small manufacturers of consumer packaged goods pinpoint effective strategies to boost sales without the need for large teams of analysts or hefty budgets. By using Byzzer's retail analytics platform, you can effortlessly access visual representations and actionable insights derived from NielsenIQ data. As a subscription-based offering, Byzzer leverages NielsenIQ's premier retail information to identify specific opportunities for improvement in areas like distribution, pricing, and promotions, allowing you to execute impactful strategies. Our user-friendly library features over 15 reports fueled by NielsenIQ data, showcasing performance metrics across diverse markets, retailers, and product characteristics, which enables you to identify key business opportunities and make well-informed decisions with confidence. The analytic tools we provide remove the guesswork from planning your next steps to increase sales and improve return on investment. With access to NielsenIQ brand scores and insightful reports, you can quickly gain insights that empower you to respond decisively and efficiently. This approach not only streamlines your decision-making process but also ensures you navigate your growth strategy with both clarity and confidence, maximizing your potential for success.

The evolution of consumer behaviors is prompting a shift from conventional shopping trips to online purchases, with many opting to return to stores for curbside delivery. By thoroughly analyzing the dynamics among various brands, retailers, and product categories, businesses can boost their share of consumer expenditures. Today's consumers fluidly transition between different sales channels and retailers, making it challenging to obtain a holistic understanding of the market and pinpointing significant opportunities. Employing NielsenIQ Omnishopper enables companies to monitor shopper behaviors and adjust to the evolving needs of consumers, thereby fostering data-driven strategies tailored to their audience. With a comprehensive view of the consumer journey and rich insights into brands, products, and categories, discovering new growth opportunities becomes a more manageable task. Our research panels maintain the highest standards of validation and robust criteria, ensuring that the insights provided reflect authentic behavioral patterns rather than incidental fluctuations, thus laying a strong groundwork for strategic decision-making. Additionally, this methodology equips businesses with the tools to anticipate market changes and proactively address the developing preferences of consumers, ultimately reinforcing their position in a competitive landscape.

NielsenIQ Spaceman offers a streamlined and automated planogramming system that features various modules customized to fit your specific needs, allowing for the evaluation of performance and the identification of opportunities within planograms to support effective merchandising decisions. This suite includes an extensive array of integrated solutions aimed at improving your space management strategy. With powerful features that encompass advanced space planning, in-depth analysis, automated planogram creation, and efficient data management, users can ensure compliance while discovering ways to enhance efficiency. The intuitive interface enables rapid construction and analysis of planograms, allowing for well-informed decisions to be made in a fraction of the time. Furthermore, this cutting-edge solution grants retailers the agility to respond swiftly to evolving market needs, ultimately maximizing their merchandising capabilities and driving growth in a competitive landscape. As a result, businesses can achieve a more strategic approach to merchandising while remaining adaptable to future changes.

Digital Insights offers a comprehensive solution for deriving meaningful insights from diverse data sources by analyzing interactions between consumers and brands, as well as their online search behaviors. In the modern digital environment, consumers participate in a continuous cycle of searching, reading, sharing, and making decisions online. Each business inquiry requires a customized strategy that involves selecting the appropriate data streams, tools, models, and areas of expertise. Through the utilization of Artificial Intelligence to sift through irrelevant details and organize vast amounts of unstructured data, we can gather and analyze significant information that guides strategic business choices. By merging human expertise with AI capabilities, NielsenIQ analysts are skilled at identifying the most critical themes, topics, and keywords vital for understanding consumer engagement. The platform integrates data from social media, search engines, and product reviews, all linked by shared themes and attributes, ultimately revealing insights throughout the consumer journey and deepening the comprehension of market dynamics. This integrated methodology empowers businesses to respond more adeptly to changing consumer behaviors, fostering adaptability in a competitive landscape. As a result, organizations can better align their strategies with the pulse of consumer trends.

To boost both revenue and profit margins, it's essential to implement a well-crafted pricing and promotional strategy. The NielsenIQ revenue optimizer provides manufacturers and retailers with essential tools to effectively manage and continuously enhance their revenue growth strategies. By leveraging advanced artificial intelligence, this solution identifies the most effective pricing strategies for both everyday and promotional items, ultimately maximizing profitability. With this cutting-edge revenue growth management tool, companies can gain faster and more efficient insights into their pricing and promotional efforts, ensuring they remain competitive in the market. Additionally, the proprietary AI capabilities of the NielsenIQ revenue optimizer empower businesses to improve their portfolio strategy development, fine-tune price and pack configurations, and enhance customer account planning. Moreover, it assists in refining promotion evaluations and trade strategies, creating a comprehensive approach to revenue management. This innovative strategy not only generates instant revenue but also lays the groundwork for lasting growth in the future. By embracing this technology, businesses can position themselves to adapt to market changes swiftly and effectively.

An all-encompassing solution that leverages NielsenIQ’s unique incrementality insights to boost revenue generation is now available. This innovative approach revolutionizes your method of defining, organizing, and presenting your product shelf. With NielsenIQ Shelf Architect, you gain access to a centralized, cloud-based platform specifically designed to address your assortment and merchandising needs. By integrating data and models into a seamless, comprehensive solution, you can streamline your planning processes, improve performance, and support sustainable growth over time. The versatile frameworks and intuitive interface offered by NielsenIQ Shelf Architect create an all-inclusive and user-friendly strategy for your assortment and space planning. Explore the visual tools that allow you to see how your product assortment can be optimized for merchandising through automatically generated planograms. Furthermore, uncover potential opportunities, mitigate risks, and evaluate the sales growth associated with capturing distribution opportunities, all while ensuring your strategic approach remains nimble and adaptive to market changes. This holistic solution not only enhances efficiency but also empowers your team to make data-driven decisions that can lead to significant improvements in sales outcomes.

Gathering extensive sales data from both online and offline channels is essential for realizing the true capabilities of comprehensive omnichannel analysis. The carefully deduplicated data obtained through NielsenIQ’s proprietary techniques provides a clear multi-channel view by eliminating overlaps, thereby saving valuable time. Understanding the complexities of omnichannel sales and market share often requires integrating diverse data sources, which can result in the double-counting of sales and the challenging task of reconciling varying definitions and data sets. With NielsenIQ’s innovative deduplication and category alignment methods, you can remove ambiguity in data integration and focus on the results derived from accurate and clear information. By obtaining a detailed comparison of actual sales across online and offline platforms, businesses can effectively identify and rectify gaps in overall market analysis. This thorough strategy not only improves precision but also equips companies with the ability to make well-informed decisions based on trustworthy insights, ultimately fostering growth in their market strategies. Additionally, continuous monitoring of these metrics can lead to proactive adjustments that enhance overall business performance.

NielsenIQ SmartStore offers essential insights into consumer behaviors that help improve in-store product placement, strengthen partnerships with retailers, and stay ahead of shifting shopper trends. It enables the simulation of any in-store shopping experience in a digital environment. Through a remote testing framework, you can discover the motivations behind buying choices, providing you with crucial information to fine-tune aisles, departments, shelves, and overall store configurations to enhance performance. This innovative virtual shopping platform significantly advances research within the CPG and FMCG industries. SmartStore allows for the development of incredibly lifelike and interactive three-dimensional, 360-degree store environments. Furthermore, it provides immersive testing opportunities that set you apart from the competition while ensuring that shelf operations remain uninterrupted, all supported by robust data to inform your strategic approaches. This all-encompassing methodology not only empowers brands but also revolutionizes the way retailers interact with their customers, fostering deeper connections and loyalty. Ultimately, SmartStore serves as a game-changing tool for both industry players and consumers alike, reshaping the retail landscape for the future.

Nielsen's Commspoint Journey is a robust media planning resource designed to pinpoint and assess the key decisions and factors influencing consumer behavior throughout the purchasing journey. By merging two or three recent purchases shared by survey respondents with Nielsen's proprietary database, it uncovers as many as 15,000 complex consumer pathways across more than 30 distinct categories. This rich dataset offers valuable insights into consumer engagement, encompassing everything from the initial stages of brand awareness to the considerations leading to a purchase, as well as the effects on sales and brand loyalty. The platform features a user-friendly onboarding experience that enables new users to become proficient within just a few hours of training and provides access to consumer insights across over 30 essential categories to enhance marketing strategies. Additionally, it analyzes consumer buying behaviors to identify potential future sales opportunities and allows for the optimization of marketing campaigns by ensuring that the appropriate message is delivered to consumers at the most advantageous times. In essence, Nielsen's Commspoint Journey empowers marketers with essential tools to adeptly navigate and understand the intricacies of consumer behavior, fostering more effective marketing endeavors. By leveraging this comprehensive resource, businesses can not only improve their marketing outcomes but also build lasting relationships with their customers.

Nielsen Scarborough provides in-depth analyses of consumer behavior both locally and nationally across over 2,000 categories, touching on areas such as leisure activities, shopping preferences, buying patterns, and media consumption. With more than 330,000 surveys conducted annually in the U.S., they enable advertisers and media companies to meet customer demands while identifying fresh strategic avenues. Understanding the unique characteristics of your target audience facilitates a clearer view of the competitive environment, potentially leading to the development of strategies that maximize your strengths. Their localized studies of market insights delve into various sectors, including automotive, banking and finance, beverages, demographics, digital and internet habits, grocery shopping, healthcare, home improvement, lifestyle choices, media usage, restaurant frequency, retail actions, sports interests, telecom services, transportation, travel trends, and voting habits. Such a thorough examination not only helps pinpoint market trends but also improves marketing efforts that are specifically designed for different consumer groups. Ultimately, this wealth of information positions businesses to more effectively engage with their audiences and adapt to evolving market dynamics.

NielsenIQ Brandbank’s Planogram Solutions enable brands to easily obtain essential planogram data without the need to search for competing products or compile information from a multitude of sources. This service offers precise measurements for shelf-ready packaging as well as individual items, facilitating the development of accurate and consistent planograms. By utilizing our sophisticated space planning software, brands can greatly reduce the expenses and effort associated with gathering planogram content, thanks to our comprehensive online repository filled with images and specifications from countless brands across diverse categories. Effortlessly collect competitor products relevant to your market and apply the in-depth product data to craft the perfect planogram for retailers. Streamline your space planning workflow by effectively creating, managing, and sharing merchandising details all from one trustworthy source, thereby improving cooperation and communication with retail partners. This cutting-edge solution ultimately empowers brands to maximize their shelf space in a more efficient manner while enhancing their overall market presence.

&facts empowers brands to leverage real-world data for valuable market insights, allowing for timely product launches that align with consumer demand. In the fast-paced landscape of today, conventional research tactics fall short, as lengthy methods such as surveys and focus groups often delay crucial decisions. With &facts, brands gain access to immediate insights that mirror current consumer trends, helping them maintain a competitive edge. - Consumer behavior insights from billions: Our extensive data offers a true perspective on consumer actions. - Keep abreast of the latest trends: Utilize our insights to effectively adapt to shifting consumer preferences. - Efficient analysis: Understanding the needs of modern brands, we provide pre-analyzed insights instantly upon request, facilitating swift decision-making. By harnessing these resources, brands can enhance their decision-making processes and adapt swiftly to changes in the market landscape, ultimately driving growth and success. This strategic advantage is essential for staying relevant and meeting consumer expectations in an ever-evolving marketplace.

Our organization provides an unparalleled view of competitive pricing within the market, empowering you to elevate your price perception to boost revenue and attract more customers. By applying Nobel Prize-winning techniques, we assess how consumers view your pricing approach. Enhancing your price image enables you to realize both immediate and sustained revenue growth while nurturing customer loyalty. This method helps you focus on the products that genuinely resonate with consumers, rather than becoming entrenched in a pricing war over standard low-margin goods. You can reduce expenses related to price alterations while amplifying their impact on customer perceptions and visit frequencies. Our strategy emphasizes products based on their importance to shoppers, allowing you to evaluate your pricing strategy from the consumer's viewpoint. This positions your approach to be less reactive to shifts in competitor pricing and more centered on outsmarting them through calculated choices. We bolster your competitive intelligence by merging in-store assessments, online data collection, and Nielsen point of sale (POS) information, employing advanced machine learning algorithms to yield richer insights into the competitive environment. This thorough examination not only equips you with the ability to make strategic choices that align with consumer desires and market trends but also positions your business for sustained success in an ever-evolving marketplace. Ultimately, our insights guide you in crafting a pricing strategy that resonates with your target audience while maintaining a competitive edge.

At Nielsen Sports, we are dedicated to monitoring performance, which is at the core of our mission. Our comprehensive approach to sponsorship media evaluation utilizes vast amounts of data and insights to maximize opportunities and yield better returns on investment for both rights holders and brands. By combining expert human analysis with extensive data resources and state-of-the-art AI technologies, we can accurately determine the fair market value of sports sponsorships. Our leading-edge research reveals insights that foster more strategic business decisions aligned with your unique challenges. We delve into the interests of sports fans, examining their media consumption patterns, brand preferences, and buying behaviors to demonstrate how these factors impact sponsorship decisions. For more than thirty years, Nielsen has set the standard for gauging brand visibility across diverse media channels, encompassing traditional, on-demand, and social media platforms. Whether interacting with fans in stadiums or working alongside broadcast professionals, our expertise and objectivity enable us to effectively assess the fair market value of sponsorships within the sports sector. Our dedication to continuous innovation guarantees that we remain responsive and provide meaningful insights in a constantly changing market landscape. As we look to the future, our aim is to further enhance our methodologies to stay ahead of emerging trends.

Nielsen Media Impact is a comprehensive tool designed for media planning that assists agencies, advertisers, and publishers in making cost-effective decisions regarding audience interaction with both content and advertising. It features two primary components: the insights module, which allows users to explore in-depth data about consumer media behaviors and identify the best platforms for audience engagement, and the planning module, which aids in refining media strategies and creating a range of planning scenarios to effectively allocate GRP flights, weights, and budgets. One of its standout features includes the ability to analyze historical campaign data to understand audience engagement levels, evaluate budget adjustments and media placements to improve performance, and review schedules while testing various scenarios to boost impression counts and optimize flight patterns. Furthermore, users can set customizable KPIs to tailor their marketing approaches toward achieving specific goals. This platform not only promotes a data-driven strategy for media planning but also empowers users to make insightful decisions that are directly aligned with their overall marketing aspirations, thereby enhancing the effectiveness of their campaigns.

Access a wealth of behavioral insights, gather crucial answers to your pressing questions, and pinpoint top-performing audiences—key components for effectively maneuvering through the digital realm while maintaining a focus on privacy. Boost your business intelligence with immediate, trustworthy, and actionable information regarding consumer mobile interactions. By leveraging precise audience data that can be activated via Lotame or alternative Data Management Platforms, you can minimize advertising waste and enhance your return on investment. Revamp your market research strategy by seeking detailed feedback from authentic consumers, customized to reflect their online behaviors. With a commitment to delivering innovative market insights in a privacy-conscious framework, VTION enables a deeper understanding of the factors influencing its distinctive consumer behavior analytics. Its method of passive, real-time data collection ensures the integrity of the data gathered, leading to significantly enhanced accuracy. This pioneering strategy not only enriches your marketing approaches but also equips you to make well-informed choices that resonate with shifting consumer trends, ultimately fostering sustainable growth in your business initiatives.

Elevate your growth strategy by leveraging advanced market intelligence that uncovers the shifting behaviors of your consumer base, along with the effects of advertisements, promotions, and influencers on their decisions. Welcome to a revolutionary phase in market analytics: Numerator TruView. This powerful tool empowers you to evaluate your market share across diverse channels while keeping in mind the context of consumer behavior, all in sync with the pace of changing consumer dynamics. Whether you are a manufacturer in fast-moving consumer goods (FMCG) or home improvement sectors, or a retailer or agency, Numerator delivers unmatched insights into consumer behavior and the advertising, promotions, and pricing strategies that shape it. By collaborating with Numerator, numerous top brands around the globe are witnessing impressive growth. More than 1,300 manufacturers, retailers, and agencies turn to Numerator for a deeper comprehension of their consumers. The Numerator OmniPanel acts as a thorough repository of consumer insights, allowing you to direct your marketing strategies toward consumers as individuals rather than mere demographics. Furthermore, Numerator's user-friendly consumer app backs America's largest and most representative consumer panel, closely mirroring US Census data, which significantly boosts its reliability and relevance. This forward-thinking approach guarantees that businesses can not only adapt but also flourish in an ever-evolving marketplace, ensuring sustained success in the long run.

We actively pursue a diverse range of consumers, industry professionals, and hard-to-reach demographics to participate in our research panels, establishing trustworthy and enduring relationships with them. In a time where privacy and authenticity are paramount, only Dynata can deliver authentic viewpoints from individuals at scale for market researchers, advertisers, and marketers. With top-notch data as the cornerstone of valuable insights, an increasing number of global companies are gaining the competitive advantage necessary for innovation, growth, and success. These insights empower organizations to adapt to changing consumer behaviors and trends, allowing them to differentiate between temporary shifts and those with long-term implications. By leveraging actionable insights across three key areas, businesses can craft successful advertising strategies that respond adeptly to the current market uncertainties. This approach not only amplifies their marketing initiatives but also strengthens their connections with the audiences they aim to reach, creating a more engaging experience for consumers. Ultimately, fostering these connections is essential in navigating the complexities of today’s market landscape.

Efficiently connect with your most valuable customers and potential clients using Mobilewalla's customized audience segments. We harness thousands of consumer data points to create audiences tailored for specific campaigns, ensuring that your message reaches the right consumer at the perfect time. Our audience segments are applicable across a range of digital and social media platforms, such as Facebook, Twitter, and Instagram. Mobilewalla’s vast data resources enable us to develop intricate profiles for each device ID, employing predictive modeling to analyze behavioral trends and classify devices into various segments. Insights gleaned from app usage provide essential narratives regarding consumer behavior, while demographic data offers additional context for our strategies. To ensure accuracy, Mobilewalla corroborates its age and gender segments with information from Nielsen DAR and the US Census. Furthermore, by utilizing GPS location data from billions of daily signals, we guarantee both scalability and precision in our targeting methods. This all-encompassing strategy empowers businesses to engage more effectively with their audiences, ultimately leading to improved outcomes and enhanced customer satisfaction. By leveraging these insights, brands can better tailor their marketing efforts to resonate with their target demographic.

CE Vision's advanced visualization platforms and data feeds offer exceptional insights into consumer behavior and market research by combining a diverse array of privacy-compliant data sourced from multiple regions. These unique and actionable insights are powered by near real-time market intelligence and benchmarking capabilities that span across various industry sectors, subindustries, and brands, including data on over 12,000 public and private brands as well as more than 494,000 retail locations. Users are equipped to obtain information on online, physical, and third-party channels as quickly as six days post-purchase. Renowned among global brands for its expertise in market intelligence and shopper behavior analysis, CE Vision empowers businesses to discover new competitors and growth avenues, assess sales performance against rivals, gauge customer loyalty and retention, benchmark market shares, and evaluate overall business performance. With CE Vision, organizations can significantly refine their corporate strategies, enhance marketing insights, and develop a profound understanding of their customers, ensuring access to the most accurate market intelligence possible. This all-encompassing strategy not only supports immediate decision-making but also equips businesses to navigate future challenges in an ever-changing market landscape, ultimately fostering sustained growth and adaptability.

Assess the viability of your product in up-and-coming global markets while keeping your expenses in check. Access a wealth of both quantitative and qualitative information compiled, scrutinized, and confirmed by experienced marketers and user researchers who bring over twenty years of knowledge to the table. This tool delivers culturally-aware insights into consumer behaviors, product innovations, market developments, and human-centered strategies. Kontech.ai employs Retrieval-Augmented Generation (RAG) technology to bolster our AI capabilities with a contemporary, diverse, and exclusive knowledge base, ensuring that the insights provided are both trustworthy and accurate. Furthermore, our tailored fine-tuning process, which utilizes a carefully selected proprietary dataset, significantly enhances the comprehension of consumer behavior and market dynamics, transforming intricate research into actionable intelligence that can propel your business forward. With this comprehensive resource at your disposal, you can confidently navigate the complexities of global markets.

Onclusive Social offers an intuitive platform that enables businesses to harness the power of social media data effectively. It provides marketers and analysts with essential insights regarding brand reputation, competitor behavior, consumer trends, and the influence of key individuals. By utilizing these insights, organizations can make informed decisions and enhance their marketing strategies for greater success. Ultimately, the platform serves as a vital tool for businesses looking to stay ahead in a competitive landscape.

Trust in your business decisions with confidence. Insider Intelligence boosts your knowledge base by delivering expert analyses and insights. We serve as your go-to source for actionable information that enables you to make well-informed business choices. Our comprehensive research supports clients across diverse sectors including marketing, strategic planning, and product innovation. Discover how marketers effectively connect with consumers and pinpoint which channels are set for remarkable growth. Enhance your decision-making by grasping how both consumers and businesses approach finance, lending, and payment methods. Explore our healthcare research, which highlights the sectors being transformed by technological advancements, creating fresh opportunities for both providers and payers. Maintain a competitive advantage as 5G and other cutting-edge technologies unveil numerous new possibilities and reshape the commercial environment. Uncover the top strategies that retailers employ to attract and retain customers while also identifying the emerging technologies that are fueling the growth of eCommerce. By utilizing our extensive research, you can skillfully navigate the market's complexities and stay one step ahead of your competition while adapting to the ongoing changes in consumer behavior and technology.

Our platform is designed to provide investors and corporate executives with daily insights into consumer behavior by processing and analyzing transactions from millions of anonymized shoppers throughout the U.S. on a daily basis, offering a detailed and well-rounded view of numerous consumer firms. Featuring a user-friendly self-service interface, it allows for daily tracking and real-time exploration, customized to suit your expertise in the sector. The dashboard is built to facilitate ongoing analysis while also addressing any unexpected inquiries you might encounter. Users can evaluate performance against competitors, dissect results by both channel and location, and leverage daily data to refine quarterly forecasts. Furthermore, you can examine the lifetime value of a company's most valuable customers, reveal their additional shopping preferences, and pinpoint their favorite destinations when they choose to shop elsewhere. The data is readily accessible with minimal delays and exhibits high fill rates close to the transaction date, ensuring that insights are timely. This enables you to gain extensive visibility into thousands of public and private companies and brands, as our services compile insights from billions of purchases made by millions of consumers in the United States, guaranteeing that you have access to the most pertinent information for informed decision-making. This thorough approach not only deepens your comprehension of market trends but also aids in the strategic planning of future business endeavors, ultimately equipping you with the tools necessary to navigate the complexities of consumer demand efficiently.

Shopkick, created by Trax, is an innovative platform aimed at boosting shopper engagement by gamifying the shopping experience, rewarding users for a range of activities including browsing, engaging with in-store merchandise, and completing purchases. Unlike traditional discount methods, Shopkick incentivizes consumer behavior through a unique system of "kicks," which can be earned by actions such as scanning barcodes, watching promotional content, or submitting purchase proofs. This engaging approach not only encourages spontaneous purchases but has also shown that a remarkable 98% of shoppers are open to trying new brands featured within the Shopkick app. Furthermore, the platform offers robust top-of-funnel marketing solutions, including engaging videos, digital lookbooks, in-app notifications, and push alerts, all designed to enhance brand awareness and sway consumer choices at critical moments. Additionally, Shopkick provides brands with essential first-party data and in-depth analytics, such as demographic insights, geographical data, basket analysis, and shopping behaviors, ensuring brands gain transparency and confidence in their marketing strategies. By utilizing these valuable insights, brands can refine their marketing tactics and more effectively cater to the preferences of their intended audience, ultimately leading to more successful engagement and higher sales. This multi-faceted approach not only benefits consumers but also creates a more vibrant retail ecosystem overall.

Search data is recognized as one of the most influential sources of truth within the marketing landscape. Captify harnesses a range of proprietary technologies that compile, connect, and categorize billions of real-time search interactions from a vast pool of 2.3 billion consumers, transforming raw, consented search data into dynamic audiences, insightful analytics, and improved advertiser solutions. Our decade-long expertise in machine learning and natural language processing has enabled us to craft the most advanced semantic technology available. This approach to computational semantics goes beyond simple search keywords, facilitating a richer understanding of onsite search data while capturing contextual subtleties that offer a holistic view of intent across multiple languages. By incorporating real-time consumer search activities, Captify provides a thorough and detailed insight into the customer journey, reflecting various profiles, interests, key moments, and intentions—all accomplished without reliance on third-party cookies. This groundbreaking strategy empowers marketers to devise personalized tactics that align with the shifting preferences of their target audience, ultimately enhancing engagement and effectiveness in their campaigns. As a result, businesses can better navigate the complexities of consumer behavior and drive more impactful marketing results.

Firsthand enables brands and publishers to create AI-driven agents that engage directly with consumers, offering tailored information in real-time across various platforms. These agents serve as savvy representatives of the brand, guaranteeing that expertise is easily accessible while guiding consumers toward the information they need for informed decision-making. By leveraging these brand agents, companies can effectively showcase pertinent content during key moments in a consumer's journey, which streamlines the process of turning interest into action. Each interaction serves as an instantaneous feedback mechanism, producing detailed transcripts that uncover vital insights into consumer behavior, preferences, and decision-making processes, which can subsequently inform more effective business strategies. Moreover, Firsthand ensures that brands maintain total control over their messaging, knowledge, data, and customer interactions. This forward-thinking strategy empowers brands to deliver the right message at the perfect moment, thereby enhancing consumer engagement and increasing conversion rates. Ultimately, Firsthand transforms the dynamics of brand-consumer interactions, creating a more efficient and impactful communication strategy while also encouraging deeper connections with the target audience.