NielsenIQ Social 360 Reviews

CivicPlus Social Media Archiving stands out as one of the most trustworthy solutions for public entities aiming to effectively manage records compliance and mitigate risks. This innovative software seamlessly integrates with your social media platforms, enabling the real-time capture, preservation, and archiving of all content shared and interacted with by your organization. The archived data is securely stored in a user-friendly interface, making it easy to oversee your online communications while ensuring adherence to public records laws and regulations. By utilizing social media archiving, organizations can safeguard their communications, allowing for prompt responses to compliance inquiries and legal obligations. Furthermore, the software captures even deleted or modified posts and comments, providing a comprehensive record of all interactions. Users can replay recordings in their original context, and the authenticity of the content is guaranteed through the use of digital signatures, thus enhancing the integrity of the archived information. This approach not only streamlines compliance efforts but also fortifies public trust in the organization's transparency and accountability.

Birdeye stands out as the leading platform for managing reputation, social media, and customer experiences for local brands and businesses with multiple locations. More than 150,000 enterprises utilize Birdeye’s AI-driven solution to enhance their online visibility, boost their reputation, simplify social media management, engage through various digital platforms, and provide an exceptional customer experience that leaves a lasting impression. This powerful platform is designed to meet the unique needs of businesses striving for excellence in customer interactions.

Audiense specializes in identifying and comprehending any audience that is significant to you, regardless of how niche or distinctive it may be. With the ability to effortlessly generate reports using various filters like demographics, user profiles, affinities, and job roles, you can achieve highly tailored audiences and segments. This capability empowers you to enhance your marketing decisions, refine your targeting strategies, bolster relevance, and execute high-impact campaigns on a larger scale. The challenges we aim to address include the fact that traditional consumer research tends to be labor-intensive, inflexible, and costly. We enable the integration of social data into strategic planning, which is often overlooked. Furthermore, personalization and brand strategy have become overly tactical, potentially undermining performance marketing initiatives. What sets Audiense apart is our Audiense Insights platform, which creates audience segments based on the connections among individuals, essentially mapping out “Who knows who.” By understanding the relationships between consumers, we can deduce shared interests and affinities, illuminating how they are interconnected. Our distinctive approach to social consumer segmentation establishes a robust data foundation that not only aids in persona development but also enhances comprehension of crucial audiences and uncovers new audience possibilities, ultimately driving more effective marketing strategies.