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What is Omnisend?

With over 125,000 ecommerce businesses relying on it, Omnisend offers a comprehensive email marketing and SMS solution that automates marketing throughout the entire customer journey, ensuring that messages are delivered to the right audience at the ideal moment. You can easily capture and expand your subscriber base through landing pages and popups, while engaging customers using a variety of pre-designed email templates and newsletters. Additionally, it enhances conversion rates with ready-to-use automations such as welcome emails, abandoned cart reminders, birthday greetings, and much more. Integration is seamless with a simple one-click setup for platforms like Shopify, BigCommerce, WooCommerce, and Wix, among others.

What sets Omnisend apart from other solutions is its capability to connect with and engage audiences across various channels within a single automation workflow, including email, SMS, and push notifications. Moreover, you can synchronize your audience segments with Google and Facebook to create targeted retargeting advertisements, enriching the customer experience. By leveraging Omnisend, businesses can unlock the potential of omnichannel marketing, significantly boosting engagement and driving sales growth, making it a valuable asset for any ecommerce strategy.

Pricing

Price Starts At:
$16.00/month
Price Overview:
Omnisend offers three pricing plans: Free, Standard and Pro.
Using Free plan you'll be able to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost.
The standard plan starts at $16 per month, you get everything in Free, unlimited web push notifications, a customer success manager and 24/7 support.
From $59 per month, you can use Pro plan and send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. You'll also get free SMS credits equal to the price of your plan.
Free Version:
Free Version available.

Integrations

Offers API?:
Yes, Omnisend provides an API

Screenshots and Video

Company Facts

Company Name:
Omnisend
Date Founded:
2014
Company Location:
United Kingdom
Company Website:
www.omnisend.com
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Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
Webinars
On-Site Training
Video Library
Support
24 Hour Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Omnisend Categories and Features

eCommerce Marketing Software

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

Marketing Automation Software

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Email Template Design Software

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor

Email Marketing Software

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

More Omnisend Categories

Omnisend Customer Reviews

Write a Review
  • Reviewer Name: A Verified Reviewer
    Position: Sales and Marketing Manager
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Loved Omnisend, Best for Email Marketing

    Date: Dec 31 2022
    Summary

    I loved how Omnisend allows us to send bulk emails to clients by automating things. Due to its simple UI and tutorials, onboarding becomes very easy. Overall, I highly recommend Omnisend for your email marketing. It helps you to get new leads, automate things and deliver bulk emails pretty fast.

    Positive

    The user interface is intuitive and onboarding becomes easy for every marketing team. The functionality like delivery automation, contact management and personalized email content works fantastic. Detailed analytics on delivered emails. Simple process to customize the interface.

    Negative

    I loved the Omnisend platform. No cons to share.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Senior Project Manager
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Simple and Automated Business Marketing Platform

    Date: Nov 08 2022
    Summary

    Overall, Omnisend is undoubtedly the most simple and easy-to-use platform for business email marketing. It helps my team to create a meaningful campaign. It gives ability in our hands to send SMS and emails using personalized algorithms.

    Positive

    The best thing I liked is marketing automation. It auto-sends emails to new subscribers and also when the Omnisend algorithm finds users interested in purchase. The integration with the sales website is super easy. Generates minimal popup page.

    Negative

    The report data is not informative. Also, take a long time to update.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Product application specialist
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Incredible Digital Marketing Platform

    Date: Nov 11 2022
    Summary

    Omnisend is an incredible digital marketing platform that helps to create optimized emails. Its unified marketing option helps to save lots of time. And most importantly this platform is very easy to use, anyone with basic marketing knowledge can onboard. Overall, Omnisend is best for running email and social media marketing at the same time.

    Positive

    It has the ability to automatically send and resend campaign emails by adding preferred action. No coding-based, landing page, contact form building, or email interface customization is available. Easy to operate multi-digital marketing. Profile-based targeted marketing.

    Negative

    Overall, I had a great experience. Nothing to share about cons.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Marketing manager
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best for New users

    Updated: Feb 04 2021
    Summary

    Omnisend is super easy to use. There is no learning curve at any time. Using this platform you can manage multiple campaigns for marketing. Overall, Omnisend is the best tool for new users to create email marketing.

    Positive

    Omnisend is a basic and easy to learn email marketing platform. The overall interface of Omnisend is well labeled, which makes really easy for new users to adapt. You can also schedule emails for different campaigns. Campaign analytics provides great information.

    Negative

    User interest marketing doesn't perform as expected. It gives extra load in other campaigns.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Technical Program Manager
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Highly recommend!! Omnisend

    Updated: Nov 10 2020
    Summary

    Overall, Omnisend is quite an effective marketing tool that offers both email and SMS marketing on the same dashboard to manage. Great tool, recommend to every marketer.

    Positive

    Omnisend brings in more professional email marketing builder than other casual tools. I can also create SMS marketing on the same platform. It adds auto-optimization to email, for a better view on a different platform. With Drip and event marketing.

    Negative

    The analytics needs more improvement for better real-time.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Senior Consultant
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Omnichannel Marketing Platform

    Updated: Nov 05 2020
    Summary

    In my overall experience, I can say Ominsend is a powerful omnichannel marketing platform. It's very easy-to-use, a great tool to use for business marketing. Serves great features to my marketing.

    Positive

    Omnisend really boosts up sales and user interest in your business. It serves you with multiple ways of marketing that is SMS, email and notification based on one set of dashboards. I liked its ready-made templates. Analytics are deeply collected data.

    Negative

    The segment targeting is not very powerful on this platform.

    Read More...
  • Reviewer Name: ANURAG S.
    Position: MARKETING ANALYST
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    All in one package for my marketing automation solution

    Date: Jun 20 2020
    Summary

    This is complete package for my marketing emails and sms. It's not just gateway for emails and sms, but a powerful platform which helps in analysing the aspects of the campaign. It features form, which itself acts as organic lead generator.

    Positive

    It helped me organise all emails and sms marketing data and analysis on single platform. Very low latency in sms delivery. It helped to pith the right offer to right target group through it powerful charts.

    Negative

    It is working great for me. Only thing I want is greater quota of emails in standard plan.

    Read More...
  • I'm very pleased with the email marketing automation capabilities and prebuilt templates for ecommerce. Highly recommended!
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