What is OnAir?

Are you encountering the modern obstacles within the industry as you work to improve yield across various channels, all while avoiding inventory cannibalization and accommodating a range of sales strategies, such as Fixed Spots versus Ratings, in addition to differing delivery methods for both primary and secondary ads? These issues have a significant impact on a company's financial health, affecting both revenue generation and operational effectiveness. Operative’s OnAir Sales and Traffic platform, honed over two decades of experience, now boasts a new open architecture that effortlessly integrates with AOS and Freewheel, addressing these challenges without disrupting your current linear revenue streams. The airtime optimization engine significantly enhances revenue by facilitating the efficient scheduling of both commercial campaigns and promotional efforts. Moreover, sophisticated decision-support tools analyze various planning schedules in terms of cost and revenue, enabling the identification of the most lucrative schedules while ensuring optimal resource distribution. By adopting these cutting-edge solutions, organizations can experience notable enhancements in their overall business strategies and performance metrics, ultimately leading to a more streamlined operation. This proactive approach not only fosters growth but also positions companies to adapt to future changes in the marketplace.

Integrations

Screenshots and Video

OnAir Screenshot 1

Company Facts

Company Name:
SintecMedia
Date Founded:
2000
Company Location:
United States
Company Website:
www.operative.com/onair/

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
Webinars
Video Library
Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

OnAir Categories and Features

Public Relations Software

Article Author Database
Auto-Update Media Lists
Campaign Management
Clippings Management
Communications Calendar
Contact Management
Digital Asset Management
Direct Mail Management
Email Distribution
Press Monitoring
Press Release Builder