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What is Opensend?

Gather email addresses, physical locations, and device information to implement effective real-time retargeting strategies. Boost your email database by collecting additional first-party data and tapping into easily accessible audiences to maximize the profitability of your online marketing campaigns. Capture all high-intent traffic on your website that doesn’t convert into sales. Develop high-intent, ad-ready audiences tailored specifically for your ideal buyer persona. Utilizing multi-channel retargeting can greatly enhance the value of every visitor to your site. By leveraging emails, advertisements, and postcards, you can convert visitors in a remarkably short time frame. Employ automated email sequences through your preferred email marketing platform to enhance user engagement. Re-engage more visitors across various websites programmatically to ensure they stay connected with your brand. Facilitate easy interaction for potential buyers from the comfort of their homes. Ensure that no customer is lost permanently by reactivating them on demand, thereby increasing the lifetime value of each client, even when direct communication is not feasible. If an email from a customer bounces, Opensend quickly replaces the undeliverable entry with an active email address, keeping your marketing efforts on track. This efficient process cultivates ongoing engagement with your audience, leading to improved retention rates and ultimately fostering a loyal customer base. By consistently refining your approach, you can create a more resilient marketing strategy that adapts to changing consumer behaviors.

Pricing

Price Starts At:
$499 per month
Free Trial Offered?:
Yes

Integrations

Offers API?:
Yes, Opensend provides an API

Screenshots and Video

Opensend Screenshot 1

Company Facts

Company Name:
Opensend
Company Location:
United States
Company Website:
www.opensend.com

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
Support
24 Hour Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Opensend Categories and Features

Retargeting Software

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting
  • Reviewer Name: Eliza S.
    Position: Lead Lifecycle Marketing Strategist
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Leveraging partnerships for scalable growth and exceptional customer service

    Date: Jan 10 2025
    Summary

    We noticed a YoY decline in new sign-ups, so we tested new email captures and optimizations. Seeking alternative solutions to attract more visitors and increase brand awareness, we turned to Opensend. This allowed us to drive new visitors to the site and generate additional revenue. Once new visitors are captured and added to your ESP, it's crucial to implement a strategy to nurture these audiences differently than usual across your Flows and Campaigns.

    Positive

    What I appreciated about working with Opensend is their comprehensive approach to explaining the platform and its functionality. They provided all the necessary details, allowing me to confidently introduce the brands I work with to this new platform. The level of customer service and their thorough responses to optimizations and questions were impressive.

    Negative

    When implementing any new platform that identifies site visitors, it can initially seem concerning. However, having a comprehensive plan to nurture these contacts is crucial. We received excellent resources to support this process. While some best practices may not suit every brand and service, nothing stood out as problematic. Just ensure to monitor early on and adjust the strategy as needed.

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  • Reviewer Name: A Verified Reviewer
    Position: Paid Media + Email Marketing Specialist
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Awesome Way to Generate More Leads + Revenue!

    Date: Dec 03 2024
    Summary

    We've been able to generate a significant amount of revenue for our business using Opensend. The price may seem high - but is absolutely worth it. The key is to be persistent and patient in your email flows and campaigns. Keep sending emails AND make sure you have reliable way to track revenue from Opensend.

    Positive

    Ease of use + Zapier Integration. You don't have to babysit the platform - just set up Zapier to send contacts to your email marketing platform and let it run!

    Negative

    It would be awesome to have a built in email marketing platform so we could do everything within Opensend.

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  • Reviewer Name: A Verified Reviewer
    Position: Director of Customer Experience
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Switched from Retention.com, and we won't go back!

    Date: Nov 05 2024
    Summary

    Overall, this platform is easy to use, produces higher quality leads more efficiently. They have a great team at Opensend, and they are constantly looking at ways to make the platform better for their customers!

    Positive

    Switching from Retention.com to Opensend was a great choice for us - we have been able to collect higher quality leads, which has increased our last click revenue. The pricing is competitive to Retention.com, and the UI is easy for any level of team member to use. If you are trying to chose an anon lead capture platform, this is the best one in ecom.

    Negative

    No cons for me - it's a great company, and the support we receive from them has been top of the line. We really enjoy working with them!

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  • Reviewer Name: Deanna S.
    Position: Owner
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Game changer for lead capture

    Date: Nov 05 2024
    Summary

    The leads are high quality and convert well as they are people already visiting our business, so intent and interest is high. We are very happy with the results and the customer servings is phenomenal.

    Positive

    Easy to set up and with its full integration, you can set it and everything is automated. We are capturing hundreds of leads per week to retarget. This has been the lowest cost lead sourcing we’ve ever used.

    Negative

    I haven’t run across any cons with this application in our first two months

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  • Reviewer Name: Sam F.
    Position: SVP Marketing
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Growth Unlock

    Date: Nov 08 2024
    Summary

    Opensend is a powerful growth tool for brands looking to improve customer acquisition. It’s easy to use, offers strong onboarding and support, and has a proactive team dedicated to our success. I highly recommend it for anyone looking to convert anonymous site visitors into customers.

    Positive

    After evaluating all the key platforms in this space, I chose Opensend, and it has been highly successful for our lead generation and email marketing. Opensend allows us to engage with otherwise anonymous site visitors and focus on high-intent users by targeting based on time spent, pages viewed, and specific page activity. The integration with Klaviyo is seamless, and the platform is very user-friendly. Although we’re still in the early stages, OpenSend is already showing strong initial ROI.

    Negative

    Opensend requires credit card billing rather than invoice billing, which my company would prefer.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Web Developer
    Has used product for: 6-12 Months
    Uses the product: Monthly
    Org Size (# of Employees): 100 - 499
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    Ease Of Use
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Lead collection made easier

    Date: Nov 04 2024
    Summary

    Good lead capture and integration tool. Support is fantastic and helps get platforms connected without the need for third-party connections.

    Positive

    You can capture the leads that have shown interest in your website and add them to funnels to help conversion rates.

    Negative

    Leads do not know they are being captured and sometimes it's startling to them when they are emailed.

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  • Reviewer Name: Neil P.
    Position: VP of Retention Marketing
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best List Growth Tool

    Date: Nov 11 2024
    Summary

    Opensend has been a game-changer, delivering immense value across email revenue, Meta and Google Ads retargeting, and driving exceptional email list growth. It not only boosts conversions from prospects but also supports long-term customer value (LTV). Additionally, it’s a fantastic tool for cleaning up inactive emails, ensuring your list stays healthy. The user interface is incredibly intuitive, making integration with ad channels seamless and efficient.

    Positive

    Opensend stands out for delivering higher-quality email leads to your ESP. Unlike some competitors, Opensend vets each email for recent activity and intent, only passing leads that meet best-practice standards, including time-on-site delay requirements. This ensures your deliverability remains unaffected, and these qualified leads are more likely to convert into sales. The ROI? Truly impressive.

    Negative

    While slightly on the pricier side, Opensend consistently delivers a fantastic ROI of over 10x. I’ve implemented it across 8+ sites, and each one has seen exceptional returns.

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  • Reviewer Name: Andreas B.
    Position: Marketing Manager
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Effective and User-Friendly Tool for Boosting Sales

    Date: Nov 01 2024
    Summary

    Opensend has been a fantastic addition to our marketing toolkit. It’s easy to use and has helped us generate revenue beyond what we thought possible. Highly recommended for anyone looking to elevate their email and SMS marketing game.

    Positive

    Intuitive interface

    Excellent reporting features

    Significant increase in revenue

    Seamless integration with other platforms

    Reliable customer support

    Negative

    Limited customization options

    Could improve in analytics depth

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  • Reviewer Name: Joe F.
    Position: President
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Amazing Onboarding Experience!

    Date: Dec 02 2024
    Summary

    A++ Experience! Very easy to work with their team on setup and implementation. We are very happy with the product and support.

    Positive

    Simple and easy to integrate. We were up and running quickly with minimal resources needed. Very easy setup with the team.

    Negative

    None I can recall.

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  • Reviewer Name: A Verified Reviewer
    Position: Senior Enterprise Account Manager
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Amazing At Finding New Leads

    Date: Nov 01 2024
    Summary

    Overall, this product has been really useful for us to reach out to more people on the B2B side via linked in and also help retarget users and make more accurate look-a-like audiences.

    Positive

    It's scarily amazing at finding additional information about the people that come to our sites which helps us to retarget these users and reach out directly.

    Negative

    No cons - the product does exactly what they said would do. Would love for more features in the future, but it works really well.

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  • Reviewer Name: Zachary W.
    Position: Enterprise Account Manager
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Maximize Your Site Visitors!

    Date: Nov 04 2024
    Summary

    Opensend has transformed the way our clients engage with users, especially those outside of our identified email lists. This is especially awesome as we usually are working with the brand on paid ads as well, so it increases their ROI across multiple channels. Their Klaviyo integration is fantastic as well - with the Opensend team's help, we've been able to design seamless workflows and easily move customers into Klaviyo, making it a powerful tool for acquisition.

    Positive

    My experience with Opensend has been outstanding. The team is responsive and quick to resolve any issues, and the integration process was smooth, yielding visible results almost right away - crucial for any tech partner I intro to clients. I can’t recommend Opensend enough—it’s a smart investment, with our clients often recouping their retainer within the first month

    Negative

    The only con has been a few occasional issues with getting in touch with support, but if you elevate it they get to it right away!

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  • Reviewer Name: Chloe S.
    Position: Digital Marketing Editor
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Opensend is a true gamechanger.

    Date: Nov 07 2024
    Summary

    Unlike many competitors we have tried that provide company-level identification, Opensend delivers contact-level insights, identifying specific individuals within the companies visiting your website. This eliminated any need for additional research to find the right contacts, streamlining our entire sales process.

    Positive

    By providing real-time insights and contact information, Opensend helps target high-quality leads super effectively. It truly improves overall conversion rates and drives business growth. Unlike other solutions we've tried, Opensend actually provides contact level identification rather than just company identification. B2B website visitor identification with Opensend is a game-changer for companies looking for lead generation and sales optimization.

    Negative

    Nothing. I absolutely love this company and tool for user identification.

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  • Reviewer Name: Ankit P.
    Position: VP of Global Growth
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great product

    Date: Nov 06 2024
    Summary

    Onboarding with Opensend was a breeze and we meet with our AM team on a monthly basis to test/improve our experience.

    Positive

    Opensend allows us to identify anonymous site traffic and tie it back to an email using their proprietary identity graph. Their graph is much stronger vs. competitor solutions.

    Negative

    I think they are quite expensive but we have seen strong enough ROI to justify the cost.

    Read More...
  • Reviewer Name: Jeremy S.
    Position: Project Manager
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Truly exemplary customer service from OpenSend

    Date: Nov 07 2024
    Summary

    I have had nothing but a great experience using OpenSend and interacting with their team. Unfortunately our client has decided to move away from using this service as they are cutting expenses and restructuring but we are very happy with the results.

    Positive

    - Great customer service and communication
    - Easy to use and execute
    - Great ROI with very little required maintenance

    Negative

    - Really nothing negative to say about this company,

    Read More...
  • Reviewer Name: Barak O.
    Position: VP Marketing
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    the best in its class; if you're looking for email collection at scale with quality, look no futher

    Date: Nov 03 2024
    Summary

    A great choice for any small to large org looking to collect more leads and convert what could otherwise be lost revenue. The people behind it are great and the tech is fantastic.

    Positive

    Love the quality and easy with which we collect leads using this platform; also the UX of the dashboard is fantastic; the support is great - they care and walk you thru step by step and reporting is great as well. Couldn't recommend more - and I've tried the big competitors as well.

    Negative

    Nothing comes to mind - but we've tried also their postal service, wherein you can also deploy postcard direct mail to prospects collected - awaiting results; will update when received.

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  • Reviewer Name: A Verified Reviewer
    Position: Director of Marketing
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great results

    Date: Nov 03 2024
    Summary

    After the initial trial, the team continued to inform us of our performance and make suggestions for improvements

    Positive

    Great communication, the team answered all of our questions in a timely manner. We had good initial results and sign up immediately!

    Negative

    Pricing was definitely our biggest hesitation & I wish they were more price friendly

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  • Reviewer Name: A Verified Reviewer
    Position: COO
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Works very well

    Date: Nov 06 2024
    Summary

    Opensend has proven to be a powerful tool for lead generation and visitor engagement, delivering strong results and solid support to enhance our marketing strategy.

    Positive

    Opensend’s ability to identify unknown visitors has been crucial in allowing us to expand our email list. This capability has helped us retarget leads who would otherwise slip through the cracks, driving up engagement and conversion rates across our campaigns.

    Opensend’s interface is user-friendly, making it accessible to team members without extensive technical backgrounds. Our team could quickly adapt and start using the platform’s core features, thanks to intuitive navigation and setup. Customer support has also been a highlight; they are responsive and proactive, making the onboarding experience smooth and offering valuable guidance whenever needed.

    Negative

    One area for improvement would be additional analytics. Additionally, while the platform is worthwhile, the pricing may seem a bit high month-to-month, however the ROI has been above expectations and the software pays for itself.

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  • Reviewer Name: A Verified Reviewer
    Position: Founder
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great product, and an even better team!

    Date: Nov 14 2024
    Summary

    Very positive! The team has been great and my email list has been able to grow 3-4x faster since using Opensend!

    Positive

    The team is incredibly responsive and helpful. I was able to get set up in under an hour and got my first revenue from Opensend within the day. Pretty incredible.

    Negative

    The only thing that I think could be improved is attribution. It's been a little tough to find out exactly what revenue is attributed to Opensend, but it's enough to know that it's worth it so I can't complain!

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  • Reviewer Name: Dustin K.
    Position: Marketing Director
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Amazing Tool, Helped Bring in Qualified Leads

    Date: Dec 02 2024
    Summary

    The value of the lead generation speaks for itself. We're seeing more engagement with interested leads through our drip campaigns, and overall more approvals. It's exactly what we were looking for and the right tool for the job.

    Positive

    Easy to implement and setup
    Enriched data is superb
    Helping grow our lead gen
    Gives multiple fields to personalize drip campaigns

    Negative

    No real cons, but it would be great if they could recommendations on how other companies are utilizing the flood of leads to maximize conversions.

    Read More...
  • Reviewer Name: Jake B.
    Position: Senior Marketing Manager
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Opensend - Empowering Our Customer-Centric Mission Every Step of the Way

    Date: Nov 07 2024
    Summary

    Compression Health, a leading provider of medical-grade compression garments and compression therapy solutions, partnered with Opensend to revolutionize how we engage with our most responsive and intent-driven audience. Leveraging Opensend’s cutting-edge platform, we have successfully delivered personalized, data-driven communication strategies that resonate deeply with our customers, allowing us to advance our mission of providing a better tomorrow and restoring normalcy to everyday life for those in need.
    Our partnership with Opensend has not only strengthened our ability to connect meaningfully with our audience but has also produced outstanding measurable outcomes:

    Open Rate: 59%
    Click Rate: 12%
    Conversion Rate: 9%
    Revenue Per Contact Acquired: $1.54
    ROAS: 6.1

    These exceptional results highlight how Opensend empowers our brand to engage our audience effectively, delivering relevant and timely content that drives both impact and profitability. As a brand committed to enhancing quality of life, Opensend has become an indispensable partner in helping us reach those who need us most, all while achieving sustainable and significant growth.

    Positive

    Enhanced Engagement with Target Audience: Opensend’s platform enables highly personalized, data-driven communication that resonates with Compression Health’s most responsive and intent-driven customers, creating meaningful connections and driving brand loyalty.

    High Performance Metrics: The partnership with Opensend has yielded impressive results, with a 59% open rate, 12% click rate, and 9% conversion rate. These metrics reflect Opensend’s ability to deliver relevant, impactful content that inspires action.

    Revenue Generation Efficiency: Achieving a Revenue Per Contact Acquired of $1.54 and an ROAS of 6.1, Opensend has proven to be a valuable investment, directly supporting profitable growth while aligning with mission-driven goals.

    Mission-Driven Alignment: Opensend supports Compression Health’s mission to improve the quality of life for customers, helping them reach those who need their products most while maintaining a customer-centric approach.

    Reliable and Scalable Platform: With a focus on advanced, cutting-edge solutions, Opensend’s platform has become indispensable for sustainable growth, positioning Compression Health for long-term success.

    Timely and Relevant Content Delivery: Opensend ensures the delivery of well-timed, relevant content, allowing Compression Health to stay connected with its audience effectively and meaningfully.

    Negative

    None! This is an easy lift and provides immediate value.

    Read More...
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