What is Primer?

Focusing account-based marketing (ABM) efforts on only a few channels can lead to ineffectiveness, but Primer streamlines targeting across various platforms such as Meta, Google, LinkedIn, email, and phone. This innovative tool empowers modern growth teams to transform target accounts into comprehensive cross-channel audiences efficiently. By converting your ideal customer profile or account list into a precise group of decision-makers, you can leverage these insights across all major platforms for maximum impact. With its synchronization features to Meta, Google, and LinkedIn achieving impressive match rates of 40-90%, you can also enhance these audiences by incorporating verified work emails and direct phone numbers for effective sales outreach. Unlike traditional approaches like LinkedIn or IP-targeting, Primer provides exceptional visibility, enabling you to monitor individual names, LinkedIn profile URLs, and job titles within your audience. Furthermore, you can evaluate the performance of your audiences in relation to the sales pipeline, allowing for data-driven decision-making and timely strategy adjustments to avoid diminishing returns. The platform not only facilitates the enrichment of current accounts but also supports the integration of new accounts and the addition of contacts with verified direct dial numbers into your Salesforce system, which ultimately streamlines marketing efforts. With these advanced functionalities, Primer significantly strengthens your ABM strategy, ensuring it is well-equipped for ongoing success and growth in an ever-evolving market landscape. Utilizing Primer can transform your marketing approach and drive better results for your business.

Pricing

Price Starts At:
$500 per month
Free Trial Offered?:
Yes

Screenshots and Video

Primer Screenshot 1

Company Facts

Company Name:
Primer
Company Location:
United States
Company Website:
www.sayprimer.com

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
On-Site Training
Video Library
Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Primer Categories and Features

Account Based Marketing Software

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification