Segment
Twilio Segment's Customer Data Platform (CDP) equips businesses with the essential data infrastructure required to prioritize customer needs in all their strategic choices. By leveraging Twilio Segment, organizations can gather, consolidate, and direct their customer information to any desired system. With over 25,000 businesses utilizing Twilio Segment, they are empowered to make instantaneous decisions, boost their growth, and provide exceptional customer experiences. This makes Twilio Segment an indispensable tool for companies aiming to enhance their customer engagement and drive success.
Learn more
Kochava
Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention.
The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers.
Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.
Learn more
Marigold Engage+
To achieve true digital transformation, it is essential that your marketing data is both dependable and actionable, enabling you to engage with customers through personalized experiences that boost customer lifetime value. By delivering tailored interactions, consistent messaging across various channels, and loyalty programs, you can greatly enhance your connections with customers. Marigold Engage+ (formerly Cheetah Digital) provides marketers with the essential tools to expand operations rapidly and meet the evolving needs of modern consumers. As the demand for digital transformation intensifies, developing new capabilities to adapt to changing expectations becomes vital. Marigold Engage+ streamlines this process by offering the integrated technology and services required to build lasting, profitable, and mutually beneficial customer relationships. With our platform, you can identify fresh opportunities, create specific audience segments, and manage data through real-time interaction strategies effectively. Transform your marketing efforts into a vibrant consumer database by designing captivating experiences that successfully convert the unknown into the known, ensuring your business remains competitive in a fast-paced market. Moreover, this strategy not only leads to immediate outcomes but also lays the groundwork for sustainable success and enduring customer loyalty, solidifying your position in the industry. Embracing this innovative approach will empower you to navigate the complexities of consumer behavior with confidence.
Learn more
Retina
From the outset, foresee future value with Retina, a cutting-edge customer intelligence platform that provides accurate insights into customer lifetime value (CLV) at the early stages of customer acquisition. This tool facilitates real-time marketing budget optimization, bolsters predictable repeat revenue, and enhances brand equity through the most trustworthy CLV metrics available. By harmonizing customer acquisition efforts with CLV, companies can refine their targeting strategies, elevate ad relevance, improve conversion rates, and cultivate customer loyalty. It enables the formation of lookalike audiences that focus on the traits of your most valuable customers, prioritizing behavioral patterns rather than just demographics. By pinpointing critical attributes that link to conversion potential, Retina uncovers the product features that motivate desirable customer behaviors. In addition, it aids in crafting customer journeys aimed at maximizing lifetime value and promotes strategic adjustments to enhance the profitability of your customer base. Through the analysis of a sample of your customer data, Retina can produce personalized CLV calculations for qualified clients even before any purchases are made, ensuring that businesses can make informed decisions right from the beginning. Ultimately, this methodology empowers organizations to adopt data-driven marketing strategies, fostering enduring growth and success while adapting to market changes. Moreover, the insights generated can help businesses identify emerging trends that align with customer preferences, enabling proactive adjustments that further enhance engagement and satisfaction.
Learn more