What is Refract?
Refract is a cutting-edge online tool designed for scheduling social media posts, leveraging AI to convert a single note into personalized drafts for multiple platforms. Users can easily review and edit each draft prior to scheduling them through a shared calendar interface. Currently, it supports twelve platforms, including TikTok, YouTube, Pinterest, Bluesky, Mastodon, Telegram, WordPress, Discord, Tumblr, Slack, Pixelfed, and DEV, with plans to incorporate Instagram, Facebook, Threads, and X in the near future. The tool also features collaborative elements for teams, such as workspaces, approval workflows, and client connection links, which enhance agency operations. In addition, Refract provides an API, webhooks, and an MCP server, enabling smooth integration with custom applications and AI assistants for drafting and scheduling tasks. This service is especially advantageous for creators, small businesses, teams, and agencies managing content across a variety of social media channels, thereby improving their efficiency and online presence. Refract's primary goal is to streamline social media management for users, ultimately boosting engagement and effectiveness in their digital marketing strategies. By focusing on user-friendly features and comprehensive platform support, Refract ensures that its clients can navigate the complexities of social media with ease and confidence.