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What is Zoho Social?

Zoho Social serves as an all-in-one social media management tool designed for businesses and agencies of various sizes, streamlining the social media marketing process by allowing users to schedule and publish their content, manage interactions—such as direct messages, comments, and mentions—across numerous platforms, as well as track competitors, monitor relevant keywords and hashtags, and create detailed performance reports, all from a singular, user-friendly dashboard. It supports a wide array of platforms including Meta (encompassing Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (previously Twitter), Bluesky, TikTok, WhatsApp, and Telegram, making it a versatile choice for diverse marketing needs. Among its key features are scheduling and publishing tools that facilitate effective content planning, a unified inbox for monitoring conversations across different channels, social media analytics that empower users to make informed decisions based on data, a content calendar for organizing and visualizing posts, collaboration tools designed for team efficiency, and Zia AI, which assists with content creation, hashtags, and captions. Additionally, Zoho Social is accessible via both web and mobile platforms, ensuring that users can stay connected and manage their social media strategies on the go. With various editions tailored for businesses and agencies, as well as flexible pricing options, it accommodates a broad range of requirements, including a free edition and a trial version to enable quick onboarding. Ultimately, Zoho Social not only enhances social media management but also fosters improved engagement and collaboration, making it an invaluable resource for modern marketing teams.

What is Refract?

Refract is a cutting-edge online tool designed for scheduling social media posts, leveraging AI to convert a single note into personalized drafts for multiple platforms. Users can easily review and edit each draft prior to scheduling them through a shared calendar interface. Currently, it supports twelve platforms, including TikTok, YouTube, Pinterest, Bluesky, Mastodon, Telegram, WordPress, Discord, Tumblr, Slack, Pixelfed, and DEV, with plans to incorporate Instagram, Facebook, Threads, and X in the near future. The tool also features collaborative elements for teams, such as workspaces, approval workflows, and client connection links, which enhance agency operations. In addition, Refract provides an API, webhooks, and an MCP server, enabling smooth integration with custom applications and AI assistants for drafting and scheduling tasks. This service is especially advantageous for creators, small businesses, teams, and agencies managing content across a variety of social media channels, thereby improving their efficiency and online presence. Refract's primary goal is to streamline social media management for users, ultimately boosting engagement and effectiveness in their digital marketing strategies. By focusing on user-friendly features and comprehensive platform support, Refract ensures that its clients can navigate the complexities of social media with ease and confidence.

Media

Media

No images available

Integrations Supported

Facebook
Google Business Profile
Instagram
LinkedIn
Stackreaction
Workato
X (Twitter)
Zoho CRM
Zoho Desk
Zoho Directory

Integrations Supported

Discord
Model Context Protocol (MCP)
Pinterest
Pixelfed
Slack
Telegram
TikTok
Tumblr
WordPress
YouTube

API Availability

API Availability

Has API

Pricing Information

$10 per month
There are three editions for businesses and two editions for agencies. Check our pricing page to stay updated on the latest information.
Free Version
Free Trial Offered?

Pricing Information

$10/month
The Creator plan is $10 per month when billed annually ($120 per year).
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars

Training Options

Documentation Hub

Company Facts

Organization Name

Zoho

Date Founded

1996

Company Location

United States

Company Website

www.zoho.com/social/

Company Facts

Organization Name

Anpsthemes LLC

Date Founded

2012

Company Location

United States

Company Website

refract.social/

Categories and Features

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Categories and Features

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