What is Riddle Quiz Maker?
Riddle provides an innovative online platform that allows users to design interactive content such as quizzes, surveys, personality assessments, prediction games, and leaderboards, which can be effortlessly integrated into any website. Our objective is to enhance user engagement, capture leads, segment your audience, and monetize your content while ensuring full compliance with GDPR regulations.
#### What does Riddle offer?
We assist our clients in overcoming various challenges:
- Boosting user engagement and increasing the duration of visits to your site
- Creating more advertising opportunities while facilitating the development of branded and sponsored content
- Gathering zero-party data directly from your audience to enhance personalization
- Generating high-quality leads through interactive experiences
- Organizing online competitions and prize draws, both digitally and at live events
- Acquiring valuable insights into user behavior and preferences to refine content strategy
#### Key features include:
- Flexible plans with no limits on views, starts, or leads generated
- Comprehensive tools for crafting quizzes, surveys, polls, personality tests, and leaderboards
- Simple content embedding capabilities for websites and apps
- A selection of 15 diverse content formats available for customization
- Secure methods for data collection and storage to ensure privacy
- Seamless integrations with CRM platforms and tracking systems, enhancing overall functionality and analytics. Furthermore, Riddle's platform empowers users to create unique, engaging experiences that drive meaningful interactions and business growth.
Pricing
Pro: $119/month
Business: $249/month
Enterprise: $749/month
Screenshots and Video

Riddle Quiz Maker is used by publishers, brands, and sports teams globally to engage readers and fans.
Company Facts
Product Details
Product Details
Riddle Quiz Maker Categories and Features
Survey Software
Riddle presents a user-friendly solution for crafting surveys that captivate participants and yield valuable insights. It’s an excellent choice for brands looking to grasp their audience’s preferences. With Riddle, you can gather rich zero-party data, empowering users to manage their information. The platform adheres to GDPR regulations and is well-suited for website integration. With its versatile survey formats, Riddle fosters stronger connections with your audience and delivers crucial insights into their behaviors and preferences. There are no restrictions on views, starts, or leads, making Riddle the ideal choice for obtaining genuine customer feedback. Survey Highlights: • Unlimited surveys and responses • Ability to deliver the initial survey question via email for improved engagement • Custom tracking options with Google Tag Manager, Google Analytics, Matomo, Meta Pixel, or a personalized tracker Every Plan Includes: • Creation of Polls, Quizzes, Personality Tests, and more • Integration with CRM systems or Google Sheets • Options for custom branding and font customization
Polling Software
Riddle's Polling tool facilitates the creation of engaging interactive content that allows you to gather immediate feedback from your audience. This feature is fully customizable and can be effortlessly integrated into your site, serving as an effective means of boosting user interaction and understanding their perspectives. Compliant with GDPR and focusing on data security, Riddle helps brands collect zero-party data while enhancing their lead generation and segmentation capabilities. With no restrictions on views, attempts, or leads, Riddle polls ensure the collection of genuine user feedback. Key features of our polling tool include: • Unlimited polls and responses • Initiate your first poll question through email to enhance engagement • Integrate your custom trackers (such as Google Tag Manager, Google Analytics, Matomo, Meta Pixel, or any other tracker) Additionally, each plan offers: • The ability to create Surveys, Quizzes, Personality Assessments, and more • Integration with your CRM or Google Sheets • Options to incorporate your branding and select custom fonts
Online Quiz Makers Software
Riddle’s Online Quiz Maker is crafted to enhance user engagement, capture leads, and acquire zero-party data, all while adhering to GDPR regulations in a user-friendly interface. You can design a variety of quiz types such as personality assessments, scored evaluations, and knowledge quizzes, and seamlessly integrate them into your website or application. Each quiz plays a crucial role in audience segmentation and prolonging visitor interaction, while the inclusion of branded and sponsored content optimizes revenue opportunities. With no restrictions on views, entries, or lead generation, Riddle’s quiz maker provides limitless possibilities for engaging users and collecting valuable data. Key features of our quiz maker include: - Unlimited quizzes and responses without restrictions - Initiate the first quiz question through email to enhance user interaction - Integrate your own tracking systems (Google Tag Manager, Google Analytics, Matomo, Meta Pixel, or a custom solution) Every plan also comes with: - The ability to create Polls, Surveys, Personality Assessments, and more - Integration with your CRM or Google Sheets - Customization options for branding and fonts
Online Form Builders
Riddle’s Online Form Builder offers a flexible and intuitive platform for crafting interactive forms that effectively gather crucial information from your audience. With its user-friendly drag-and-drop interface, you can create either multi-page forms, where each question is presented on a separate page, or a streamlined single-page form for a more efficient user experience. Riddle also includes advanced functionalities such as the ability to pre-fill form fields using UTM parameters or dynamic data from the Riddle Data Layer, allowing for a tailored experience for each respondent. Fully compliant with GDPR regulations, Riddle's form builder imposes no limits on submissions, making it an excellent choice for effortlessly collecting zero-party data. Key features of our form builder include: - Customizable options for both multi-page and single-page forms - Easy form creation with drag-and-drop capabilities - Dynamic pre-filling of fields using UTM variables or data from the Riddle Data Layer Every plan also includes: - The ability to create quizzes, polls, surveys, and more - Unlimited responses, views, and data collection capabilities
Marketing Automation Software
Riddle revolutionizes marketing automation through its interactive tools that integrate flawlessly with your CRM, making lead capture and segmentation a breeze. Ideal for creating engaging quizzes, polls, and surveys, Riddle effortlessly transmits user feedback and outcomes to your CRM or Google Sheets, streamlining data handling and follow-up procedures. With its email response functionality, it sends tailored, automated follow-up messages to participants, providing them with their quiz or poll results to boost engagement and retention. Riddle is fully compliant with GDPR regulations and imposes no restrictions on views, starts, or leads, ensuring that connecting with and nurturing your audience is a straightforward process. Key Marketing Automation Features: - Seamless integration with major CRMs and Google Sheets - Automatic response emails with quiz or poll results sent to each participant - Customizable tracking options compatible with Google Tag Manager, Google Analytics, Matomo, Meta, or your own tracking system - Capability to design Polls, Surveys, Quizzes, and Personality Tests
Lead Capture Software
Riddle offers advanced Lead Capture solutions that prioritize security and adhere to GDPR regulations for acquiring premium leads while maintaining complete data confidentiality. All information collected is securely encrypted and stored on our dedicated servers, completely avoiding cloud storage. Our platform refrains from using any trackers, pixels, or third-party cookies, ensuring the utmost privacy for users during the data collection process. Perfect for quizzes, surveys, and forms, Riddle facilitates the gathering of zero-party data, which users voluntarily provide, thereby fostering trust and engagement. With no restrictions on the amount of data you can collect, Riddle stands as the optimal choice for those seeking a privacy-centric lead capture system. Key Features of Lead Capture: • Encrypted storage of data on private servers, completely eliminating cloud usage • Full compliance with GDPR, featuring no trackers, pixels, or third-party cookies • Effortless lead acquisition with the ability to export data to CRM systems or Google Sheets Every Plan Includes: • The option to create Polls, Surveys, Quizzes, and more • Unlimited access to views, responses, and leads
Contest Software
Riddle’s Contest Tools empower brands to design engaging competitions and prize giveaways that capture the attention of audiences, whether online or at in-person events. Fully customizable for any type of prize, Riddle contests are effective in driving traffic, extending user engagement, and fostering participation. The platform adheres to GDPR regulations and employs zero-party data collection methods to prioritize user privacy while gathering valuable insights into customer preferences. Riddle provides features such as leaderboards and real-time updates, which enhance brand exposure and create additional advertising opportunities. With no restrictions on views, entries, or leads, Riddle's Contest Tools offer a smooth and efficient way to manage and integrate contests. Key Features of the Contest Tools: • Unlimited number of contests and participant entries • Automatic selection of winners facilitated by Riddle • Option to engage participants by emailing the first contest question • Customizable tracking options including Google Tag Manager, Google Analytics, Matomo, Meta Pixel, or your own custom tracker • Capabilities to create Polls, Surveys, Quizzes, Personality Tests, Leaderboards, and more
Content Marketing Software
Riddle provides brands with dynamic content marketing solutions designed to enhance engagement, generate leads, and gather zero-party data, all while ensuring full compliance with GDPR regulations. With a diverse array of options such as quizzes, surveys, polls, and contests, Riddle enables brands to forge deeper connections with their audiences, ultimately increasing site engagement and fostering valuable user interactions. Each interactive element can be seamlessly integrated into websites, allowing for monetization through branded and sponsored content formats. Riddle’s tools place no restrictions on views, starts, or leads, empowering you to craft impactful and engaging experiences. Our content marketing functionalities include: • Unlimited interactive content creation and response collection • Initiate engagement by sending the first question via email • Integrate your own tracking systems (Google Tag Manager, Google Analytics, Matomo, Meta Pixel, or a personalized tracker) Every plan also encompasses: • The ability to create Polls, Surveys, Quizzes, Personality Tests, and more • Integration with your CRM or Google Sheets
Content Creation Software
Riddle's suite of content creation tools enables brands to swiftly generate captivating, high-quality interactive content using AI and no-code solutions. Our AI-enhanced platform is specifically designed for the development of quizzes, personality assessments, polls, and surveys, significantly expediting the creation process—allowing users to generate well-crafted personality tests within minutes instead of hours. With Riddle's user-friendly interface, anyone can produce interactive content without the need for coding, while our API facilitates the integration of external data sources to create dynamic content. Perfect for brands seeking quick and effective content solutions, Riddle stands out as the premier platform for interactive content development. Content Creation Features: • AI-driven tools for the development of quizzes, personality tests, polls, and surveys • No-code solutions for rapid content production in just minutes • API capabilities for creating dynamic content from outside data sources • Options to create Polls, Surveys, Quizzes, Personality Tests, Leaderboards, and more
-
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Been using for years and love
Date: Jan 27 2025SummaryOverall, really like Riddle. Once the set up was done it, it has become an integral part of my lead generation strategy and takes legitimately no work at all. I haven't done anything in about two years and it is still preforming perfectly for its intended us.
PositiveOnce you get it set up, literally don't have to do anything. I set mine up a couple of years ago and do LITERALLY NOTHING and it keeps on getting me leads.
NegativeIt took me a bit of time to set everything up, but I'm not techy so I think this is more of a user issue than a Riddle issue.
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Easy to use tool to engage your customers!
Date: Jan 10 2025SummaryRiddle has so many great tools to use for marketing, and I recommend it to all my clients. It has proven successful as an engagement and cultivation channel, as well as generating new leads. And you don't have to be a technical wizard to use it. It's easy to customize the look and feel and embed it on your website landing pages. Customer support is always readily available and super helpful, and they are always improving and expanding their platform.
PositiveEasy to use and customize without technical expertise. Multiple layouts/formats are available for different types of engagement. Great customer support.
NegativeThere's not much I don't like about Riddle. I'd love to be able to have an agency account that allowed multiple subaccount so that I could use for all my clients and keep everything separate. They probably do have something like that, but because I work with non-profits, it is cheaper for them to have their own accounts with the non-profit discount.
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Exellent quiz features and support!
Date: Jan 29 2025SummaryCustomers love to engage with my Riddle Quizzes! The support team is extremely responsive and very helpful.
PositiveEasy and intuitive Quiz builder.
Engaging and excellent user experience, converting easily to highly engaged leads!
Comprehensive quiz builder features and options.NegativeI would like more integration options with more ESP, or an option to add a custom form block, code, or other into the Quiz builder itself.
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Riddle Quiz Maker is excellent
Date: Jan 14 2025SummaryThe range of features and options/products available is top-class. Support reacts quickly to requests.
PositiveCreating a quiz/poll/survey is easy and intuitive. User experience is excellent, especially on mobile.
NegativeSometimes it's not obvious how some of the features work.
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Such a great tool that's always improving!
Date: Mar 07 2025SummaryGet this tool! Not only will it help increase engagement on your site or blog articles, but also is another way to have your website standout!
PositiveThe tool itself is pretty customizable which is awesome, and it is very easy to embed a quiz on your site. The support team at Riddle is super hands-on and if a feature doesn't exist, it really feels like a solution is already down the pipeline and they are always coming out with new stuff.
NegativeDon't have any cons to list as of yet, has been a great experience thus far.
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Scaled my business in the early days
Date: Mar 21 2025SummaryI always recommended Riddle to everyone ever since (have been using it for over 6 years). It's the best tool to learn more about your customer and provide them value rather than sending cold reach outs and random email campaigns.
PositiveI used Riddle to grow my DTC business in the early days – in order to capture website visitors and then allocate them appropriate in the relevant funnels in my email. I loved how easy it was to use, but most importantly how much data it allowed me to harvest about my (potential) customer. Email list historically constituted 50% of our revenue (at least) and by far knowing more about our customers allowed us to reach out to them based on what would deliver value the most.
NegativeI wouldn't know what the cons were... the team has always been very responsive, helpful and supportive.
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Easy to Use
Date: Jan 21 2025SummaryOverall, a fantastic tool that should be utilized within any organization. The dashboard is easy to navigate and can be learned quickly.
PositiveThe Riddle tool has many options including polls, quizzes, etc. The tool allows us to quickly create embedded experiences on our website. We are also able to modify those experiences in real-time without disrupting our front end usability.
NegativeCould use a few more customization options allowing organizations to truly fit their brand.
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Engage your audience with this flexible, highly-developed tool
Date: Feb 02 2025SummaryThis product is worth every penny. It allows to create engaging and information landing pages. We have used it repeatedly in our campaign work.
PositiveMuch more than quiz builder, this platform creates a whole series of interactive experiences that transform the user experience for site visitors.
The support team is knowledgeable and very helpful.NegativeYou can control just about every aspect of the client-facing interface, so there are a lot of variables. It can take some time and maybe a message to tech support before you go live.
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Fantastic platform and even better customer service
Date: Feb 05 2025SummaryOur experience with the platform and team has been exceptional. Since we first subscribed to Riddle a few years ago, the functions and capabilities has expanded massively and the developers are constantly looking for new and innovative ways to make interactive content fun.
It's made a huge difference in engaging users with our content and I couldn't recommend them more!PositiveIt's simple to use, with tonnes of templates to help give you some inspiration when it comes to content ideas.
The team at Riddle offer world-class customer service. They're always on hand to answer any questions and have aways gone above and beyond to help us out, including sending demo videos to walk you through the steps.NegativeI don't have any cons when it comes to Riddle - our experience has been exemplary.
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
More than just a quiz
Date: Jan 13 2025SummaryRiddle 2.0 has allowed us to create interactive experiences that are so much more than just a quiz.
Great interactive experiences for our users that aren't time-consuming to make.
Our audience are spending longer on our site completing the quizzes.
Useful analytics to check performance of the quizzes.PositiveEase of use building a quiz.
Include many types of media, eg video, audio, gifs, images etc
Lots of block type to build a quiz or poll, eg multiple choice, tap and find etc
Easy to customise and add branding.NegativeThe only limitation I have found is when I make a mistake it could maybe do with an 'undo' button or 'revert' back to an earlier version.
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Riddle Quiz Maker works for PassBlue
Date: Jan 28 2025SummaryOverall, this is an excellent Quiz app. It allows use to create quizzes and surveys to which our readers respond with subscriptions to our newsletter.
PositiveEase of use.
The ability to embed quizzes into our website.
Simple connection to Mailchimp (and other email providers).
The quizzes are responsive for mobile and desktop.
The Support Team provides excellent response.NegativeCSS styling limited to more expensive upgrade plans.
Read More...
I would like to see more styling options on the forms pages. -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Excellent Tool for Growing & Engaging Audience for Media Companies
Date: Oct 05 2024SummaryRiddle has been a valuable tool for my media organization for almost two years. We create quizzes and polls/surveys for both lead generation and audience engagement, and haven't found a better product on the market. Their data layer also allows my team to do some important experiments to get to know our audience better.
Mike & the rest of the Riddle team offer some of the best customer support I've found for any SaaS, and the final product is highly customizable for your brand. And they never raise prices for existing customers!PositiveExcellent customer support
Constantly evolving product
Easy-to-use
Best front-end UX in the marketNegativeThere are plenty of cheaper options on the market (they're just considerably less powerful)
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Best software to build custom quiz and surveys with conditional logic
Date: Sep 29 2024SummaryOverall very happy with the product and highly recommend every marketer like me to use this platform and you will not go to any other platform in future.
PositiveNo limit on Quiz responses and collecting leads.
People can see responses from other people on quiz on each option so they know what other people selected and it increases engagement. I can set conditional logic to display dynamic quiz result page. I can embed it on any platform. The pricing is less than industry standard for the quality it delivers.NegativeThe conditional logic section is a bit laggy, but resetting it works like a charm.
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Expensive, but feature rich.
Updated: Oct 02 2024SummaryI know I listed more cons than pros, but it has the granular GTM tracking we need so it's ultimately been worth it to us. For most people, I would assume Typeform or one the many, many other tools out there that can be used to build a quiz might be better value.
PositiveIt's got very robust GTM tracking options and amazingly responsive support. Appreciate that it's more of a technically advanced quiz builder instead of some others that are pretty, but ultimately offer very little in the way of customizations and APIs.
NegativeWhile it has a lot of great advanced features, it's historically been missing some really basic ones, like hidden fields or viewing the contact info of lead takers within the web UI. Those have been added in recently which is good, but riddle is extremely expensive so it feels like we've been overpaying for years and it should have had those things much earlier. It also crazy that they charge extra per user, so as an agency that might have different people (designer, copywriter, etc) wanting to collaborate on a quiz at the same time and doesn't want to pay for each user, it's very inconvenient. Finally, the options for branching are somewhat limited and confusing compared to other tools we've used. Using percent values (i.e score was in the 25% - 50% percentile) to branch to different results instead of basic numbers (i.e. score was greater than or equal to 20) is another very confusing choice. Conditional branching based on specific answers from earlier in the quiz (instead of just the current answer) like we can do in Typeform would also be very welcome.
Read More...Official Riddle Quiz Maker Response -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Riddle Quiz Maker is perfect for making quizzes for kids
Date: Oct 10 2024SummaryUsing Riddle is a great solution for us, we use the branching quiz logic a lot and love the integration with stock image databases and the other new design features. We can create content easily and to a really high quality and feel supported by the Riddle team every step of the way! Strong recommend.
PositiveThe ability to use branching logic and create game-like experiences is perfect.
We love being able to swiftly produce new quizzes for our kids audience, using a piece of software we trust without it being something we have to maintain ourselves.
Very very prompt customer support from the friendliest people.
Riddle 2.0 is a great update and all the new features have really widened what we can do with our quizzesNegativeBranching logic gets a bit gnarly in the backend from time to time - perhaps it could be simpler to use.
Read More...
The odd bug here and there.
It's quite geared to getting leads and capturing data which we dont use often - as making quizzes primarily for kids audiences. -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
A huge asset for driving engagement
Date: Nov 15 2024SummaryI'd recommend this to anyone trying to find creative ways to engage their visitors further in a really organic way that people tend to enjoy.
PositiveRiddle is the most powerful, intuitive quiz-making platform I've seen, and it's something we keep going back to for creating engaging kinds of content. It's also great for capturing information about our visitors.
NegativeLike any tech like this, there's a bit of a learning curve, but Riddle's support has been very helpful.
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Riddle Review - Joe Media Group
Date: Oct 08 2024SummaryGreat product and great customer service. My teams are slowly becoming super users and enjoying it!
PositiveEase of use
Quick to get embed and start
Tons of setup, integration and analytics support
Great customer support
Fair pricingNegativeOccasional one off bugs and growing pains in leveraging new features as we get more familiar with the system.
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Riddle Has Been Amazing!
Date: Nov 11 2024SummaryI would highly recommend Riddle. It's a simple, quick, easy to follow way to make high quality quizzes for your website.
PositiveLove that it's easy to use. It's quick and gives a great easy to follow format. The analytics provided are super helpful and the look of the published quizzes looks professional.
NegativeI just wish they had more creative commons images available to use.
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Literally the best quiz maker ever
Date: Dec 09 2024SummaryRiddle is a very robust system, with the 2.0 update brining so many amazing new features into the mix that we find work really well and get our audience engaging with our quizzes even more than they were before. The team are always an amazing help, friendly whilst going above and beyond to solve our query/problem.
We use this product daily and would recommend it to anyone wanting to increase audience engagements, it's made our jobs so much easier.Positive- Really robust framework, allowing for lots of creative freedom in making quizzes / polls / content
- Easy to use UI, meaning most people can pick it up quickly
- Very friendly team, going above and beyond to solve a problemNegative- Nothing, any problems we have get fixed immediately
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
The best value for engagement platform with a ton of features
Date: Nov 13 2024SummaryOverall we are very happy with Riddle and highly recommend. The 1:1 assistance they provide is very good and you will be able to do most anything you can think of with this tool.
PositiveWe tried quite a few different quiz platforms on the market and Riddle was the only one that met our needs for the price. We have been using for over a year now and have been able to create quizzes and polls quickly. We have also tied it into Salesforce very easily through an API. Mike from Riddle is probably the most responsive Rep I have ever worked with. Always happy to help find solutions.
NegativeThe only con with Riddle is that you might want to know some CSS if you need any special formatting. There aren’t a ton of options in the builder to resize parts but they do offer assistance.
Read More...