What is Roku Advertising?

Roku Advertising delivers a scalable and precision-targeted solution for businesses seeking to advertise on the top streaming platform in the U.S. Roku's reach extends to over 125 million U.S. households daily, offering unparalleled scale and audience engagement. Through its powerful combination of data-driven insights, advanced technology, and captivating ad formats, Roku enables brands to amplify their marketing efforts across all stages of the customer journey. Whether you're looking to increase brand awareness, drive deeper customer consideration, or track sales, Roku’s performance analytics provide actionable insights to refine and improve campaign effectiveness. The platform’s tools, such as video ads, native ads, and action ads, allow advertisers to engage audiences with unmissable, customized experiences. Roku’s continuous tracking of trends in streaming content, sports, and entertainment ensures your ad strategy is aligned with the latest viewing behaviors, enabling you to stay ahead of the curve in an ever-evolving digital landscape.

Screenshots and Video

Roku Advertising Screenshot 1

Company Facts

Company Name:
Roku
Date Founded:
2002
Company Location:
United States
Company Website:
advertising.roku.com

Product Details

Deployment
SaaS

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Roku Advertising Categories and Features

Video Advertising Platform

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Advertising Agency Software

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Roku Advertising Customer Reviews

Write a Review
  • Reviewer Name: Gage A.
    Position: Customer Care Coordinator
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    This application tracks you and your watched shows to give ads

    Date: Jun 21 2021
    Summary

    Just like Facebook this application collects data on you and most likely sells it to third-parties.

    Positive

    Nothing I like about this software I hate being tracked by companies. It is free surveillance into our lives.

    Negative

    I dislike the fact that I am having my data tracked by this software. Please allow a user to opt out of this.

    Read More...
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