What is SAP Marketing Cloud?

Enable clients to take charge of their journey with the powerful features of SAP Marketing Cloud, ensuring that your CRM goals are achieved. Boost your revenue by giving customers the freedom to browse, engage, and make purchases at their convenience. Enhance the productivity of your marketing team by leveraging in-depth insights into customer preferences and needs. Combine experiential and operational data to form a cohesive and detailed understanding of your audience. Eliminate organizational silos to fully capitalize on the wealth of customer information available to you. Gain a more profound comprehension of customer motivations to anticipate their behaviors and choices. Swiftly identify emerging trends and discover niche segments of your customer base to effectively customize your marketing strategies. Foster customer loyalty and build meaningful connections through enhanced insights and greater responsiveness. Utilize real-time business intelligence for quick assessments and confident decision-making across the organization, while simultaneously boosting customer satisfaction and refining your marketing efforts. This approach not only enhances the experiences of your customers but also strategically positions your business for long-term success and resilience in a competitive market. By adopting these practices, you will significantly improve your organization's adaptability and responsiveness to changing customer needs.

Pricing

Free Trial Offered?:
Yes

Screenshots and Video

Company Facts

Company Name:
SAP
Date Founded:
1972
Company Location:
Germany
Company Website:
www.sap.com/products/crm/marketing.html

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

SAP Marketing Cloud Categories and Features

Personalization Software

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Marketing Analytics Software

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

MRM Software

Activity Planning
Analytics / ROI Tracking
Approval Workflow
Brand Management
Budgeting & Forecasting
Content Management
Digital Asset Management
Expense Management
Marketing Calendar
Strategic Planning

Lead Generation Software

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

CRM Software

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

More SAP Marketing Cloud Categories

SAP Marketing Cloud Customer Reviews

Write a Review
  • Reviewer Name: Chiara P.
    Position: Consultant
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Good software for smart people

    Date: Mar 31 2021
    Summary

    It's a really good product for people who are smart and don't stop at superficial impressions or prejudices.
    When you start using sap marketing cloud segmentation you can't be be satisfied with other platforms.

    Positive

    1.The product management directly integrated in the platform.
    2.the segmentation is really powerful.
    3. the golden record management is very good.
    4. the marketing permission history in very well developed.

    Negative

    The customization of business roles is not as flexible as in the On Prem version.

    Read More...
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