What is Salesforce Marketing Cloud Intelligence?

Improve your financial efficiency and enhance customer engagement through integrated performance metrics, efficient reporting, and smart AI-driven insights aimed at reducing costs.

Create a flexible analytical framework that produces innovative insights by leveraging an extensive library with more than 170 connectors, facilitating smooth data integration from top advertising, commerce, CRM, and database sources. Your IT team will see a rise in productivity thanks to the ongoing upkeep of these connectors and the user-friendly setup, enabling you to enter your credentials and start combining your cross-channel marketing performance within minutes.

While dashboards and reports give you a broad view of overall success, actionable insights play a vital role in strategic planning. With Einstein, you can zero in on specific KPIs that need improvement and continuously generate AI-powered insights. This feature allows you to tackle significant questions, such as how to lower costs by reducing your CPM, or performing an in-depth analysis to pinpoint which creative aspects had the most remarkable impact in your recent campaign. By meticulously reviewing all your data, Einstein emphasizes insights based on their ability to enhance engagement, ensuring you make well-informed decisions that effectively optimize your marketing strategies. Ultimately, this approach not only streamlines your operations but also sets the stage for sustained growth in your marketing initiatives.

Integrations

Offers API?:
Yes, Salesforce Marketing Cloud Intelligence provides an API

Screenshots and Video

Salesforce Marketing Cloud Intelligence Screenshot 1

Company Facts

Company Name:
Salesforce
Date Founded:
1999
Company Location:
United States
Company Website:
www.salesforce.com/products/marketing-intelligence/

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
Webinars
On-Site Training
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Salesforce Marketing Cloud Intelligence Categories and Features

Reporting Software

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

Marketing Analytics Software

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Data Visualization Software

Analytics
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery

Dashboard Software

Annotations
Data Source Integrations
Functions / Calculations
Interactive
KPIs
OLAP
Private Dashboards
Public Dashboards
Scorecards
Themes
Visual Analytics
Widgets

Business Intelligence Software

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Big Data Software

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates