Top Samsung VXT Alternatives

Introducing OptiSigns, the user-friendly digital signage solution tailored for ease and simplicity! This software strikes an ideal balance between affordability and compatibility, working seamlessly with any hardware available today. Choose from an extensive library of over 140 apps alongside thousands of templates and formats, including images, videos, playlists, Google Slides, weather updates, social media feeds like Instagram and Twitter, and even YouTube content—whatever you need to captivate your audience! Elevate your business and enhance audience engagement with ease. For just $10 a month per screen, you can utilize any display to grab your audience's attention effectively! Manage everything remotely from a centralized portal, allowing you to take full advantage of features like images, videos, playlists, and scheduling. Spice things up with additional apps such as Google Slides, Weather, Instagram, Facebook, and Twitter, among many others. Plus, we ensure compatibility with a wide range of hardware and operating systems, including Fire TV Stick, Android, Chrome, Raspberry Pi, Roku, Windows, Linux, and MacOS. Don't miss the chance to unlock the full potential of your business with OptiSigns! Get started today and watch your audience engagement soar.

FireCast OS facilitates the creation of smart connected devices and digital signage, all governed by a comprehensive software framework. This platform comes fully equipped for showcasing multimedia and web apps, removing the necessity for extra third-party software installations. To optimize device management, FireCast OS integrates effortlessly with the FireCast ClientCenter Cloud, a web-based solution for remote administration. Users can effectively manage content, set up playlists, monitor applications, compile playback and usage reports, and assess device performance directly via their web browsers through FireCast ClientCenter. Designed to accommodate large networks of devices that utilize either FireCast OS or FireCast Display Core, this system offers the adaptability to make modifications at the individual device, group, or network-wide level. Moreover, it includes full-screen display capabilities and allows for screen segmentation through simple HTML templates. Users can combine pre-planned media, like extensive video files, with live web content, significantly enriching the viewer's experience. The user-friendly interface of FireCast ClientCenter also guarantees that users can quickly respond to changes while ensuring peak performance across all connected devices, making it an essential tool for modern digital signage management. This robust system exemplifies how technology can streamline operations and enhance engagement in diverse environments.

Ditto transforms any display into a powerful collaboration tool and an engaging digital resource. You can say goodbye to cumbersome wires, adapters, and compatibility issues. By integrating seamless screen mirroring and dynamic digital signage, it upgrades your educational or professional environment. This means no more tangled HDMI cables, various converters, or intricate hardware cluttering your meeting spaces. With Ditto, you enjoy increased flexibility, reduced mess, and the simplicity of a wireless experience. Effortlessly connect devices such as iPhones, iPads, Macs, Androids, Chromebooks, and Windows computers to share content seamlessly. Captivate, inform, and educate your audience through digital signage displayed on any screen. Ditto also equips you with powerful features for designing and scheduling digital signage, ensuring that your displays remain engaging even when idle. The process of screen mirroring with Ditto is remarkably easy—so intuitive that it feels almost second nature. The system automatically connects you to the appropriate receiver, enabling anyone in the vicinity to share their screen on the main display within moments. Moreover, you can manage and schedule your organization’s digital signage remotely via the user-friendly Ditto Account Portal, keeping your messaging current and impactful. This functionality not only simplifies communication but significantly boosts the overall effectiveness and engagement of your presentations, ultimately enhancing the experience for all participants.

Our digital signage application turns your televisions and displays into engaging, powerful instruments that can propel your business toward success, with pricing beginning at just $6 for each managed device. It includes all the essential features required to develop compelling digital signage, such as customizable playlists, various apps, and the ability to schedule on and off times using HDMI CEC. The setup process is straightforward enough for anyone to handle with ease. Transform the way you communicate with your audience today!

Creating an effective communication solution requires significant effort and expertise. Our team of specialists in Digital Signage develops personalized solutions tailored to your unique requirements. Powering all of our offerings is MediaTile's robust, enterprise-class content management platform. Each digital signage solution we provide is equipped with a comprehensive turn-key communication system. We handle every aspect, from the initial design phase to installation, along with unlimited training for your team. Allow us to elevate your communication strategy to new heights. Utilizing advanced digital signage technologies can significantly enhance the impact of your displays. The benefits are clear and compelling. Our top-tier commercial-grade hardware is built to last, ensuring long-term reliability. From ongoing support to site surveys, we cover every detail to ensure your success. Maximize the potential of digital signage by implementing communication solutions specifically designed for your industry requirements. With MediaTile, reaching and engaging your audience through digital signage has never been easier or more effective. Our commitment to excellence ensures that your message is delivered with clarity and precision.

We provide a state-of-the-art digital signage software solution that is both easy to use and cost-effective, designed to accommodate a digital signage network of any size. Generally, a digital signage software system is made up of two primary elements: the server and the player. The server, located within your data center, allows you to manage screen layouts, playlists, scheduling, and other sophisticated features. On the other hand, the player component is installed on each display within your network. Once you publish your content, the server sends it to the players, which then showcase the media according to the instructions received. E Display offers an advanced web-based digital signage platform that is straightforward to set up and can be accessed from any laptop or mobile device. This software enables users to create complex Digital Signage presentations and utilize advanced options like Multiple Zones, Tickers, RSS feeds, Animations, and a wide array of other tools to enhance content delivery. With our solution, you can transform how you engage your audience through vibrant visual content and create a more immersive experience for viewers. Ultimately, our platform not only simplifies digital signage management but also elevates the effectiveness of your communication strategies.

Easily acquire device specifications, track performance in real-time, and adjust display settings remotely. For further sophisticated configuration options, click here. You can also upload various media files to a cloud server, allowing you to create a custom library that supports numerous formats such as video, images, PPT, PDF, Word, Flash, and beyond. Create multiple playlists for your digital screens, enabling automatic playback on specified dates, times, and recurring days, making it simple to share your favorite materials with just a few clicks! VizanSign provides user-friendly digital signage software that eliminates the need for coding, revolutionizing your content management experience. It allows users to effortlessly navigate the interface, accommodating a wide range of needs and industries. Improve visitor interaction by converting your digital signage content into an engaging experience. Incorporate wayfinding maps, building directories, interactive donor walls, and information kiosks that engage viewers, transforming them into active participants and creating a richer atmosphere. This method not only boosts interaction but also guarantees that your audience receives pertinent information in an engaging way, ultimately enhancing their overall experience. As a result, you can create a more dynamic environment that keeps your audience informed and entertained.

Bizplay provides an intuitive digital signage platform that simplifies content management for businesses of all sizes. With no need for specialized software, the platform enables easy creation and publishing of engaging content like videos, news updates, and social media posts. Bizplay’s cloud-based solution ensures easy access from any device with a browser, and its flexible integration options allow businesses to customize their digital signage experience. Whether in retail, healthcare, or offices, Bizplay is a scalable, efficient tool for enhancing communication and keeping audiences informed.

Enjoy ten screens at no cost for an unlimited time, with a nominal fee of PS2 monthly for each extra screen. PosterBooking transforms any television or monitor into an effective digital signage solution, enabling you to manage and upload images and videos from a user-friendly dashboard. With the capability to upload endless content and design an infinite number of playlists, you can easily schedule your media to display at your preferred times. The platform supports various content formats, including images, videos, web URLs, and Google Slides, and it also features integrated weather and news applications. Additionally, there are options for scaling up through white-label services, allowing for a customized experience tailored to your needs. This flexibility makes it an ideal choice for businesses looking to enhance their visual communication.

ITESLIVE is a versatile digital signage solution that operates in the cloud. Its user-friendly interface enables users to manage communications across various screens, such as LCDs, tablets, video walls, screen savers, and both LED and interactive displays, all from a remote location. With a comprehensive suite of features, ITESLIVE can seamlessly integrate with nearly any software or database, facilitating automatic updates for your screens. This capability is particularly beneficial for real estate professionals, who can showcase new properties effortlessly and in real-time. The platform’s flexibility makes it an ideal choice for diverse industries seeking to enhance their visual communication strategies.

Videon.io Digital Signage provides a dependable solution for digital signage that can easily adapt to your needs. With this platform, you can design impressive advertisements and transmit messages across your synchronized screens. Operating on Windows 10, Videon features an intuitive interface that simplifies navigation. It allows you to display various digital content, including images, videos, and web pages, on any monitor, television, or projector. The system includes a cloud-based content management feature that governs how content is played back and presented. All that is necessary is a display and a computer running Windows 10. As for the hardware, you have the option to select from an array of devices, including televisions, professional displays, projectors, LED panels, and computers, as long as they are equipped with the current version of Windows 10. To get started, simply install Windows 10, launch Videon, and scan the provided QR code. This setup allows you to manage all settings remotely, such as playback zones, reboot schedules, and content updates. Additionally, you can start your experience at no cost. What sets Videon apart is its commitment to exceptional customer support, ensuring users have the assistance they need. With these features, Videon aims to enhance your digital signage experience to new heights.

PyroSign is an intuitive digital signage platform that simplifies the process of creating, scheduling, and displaying content with a variety of useful features. One of its standout attributes is that it operates without the need for dedicated players, allowing users to showcase their content via any web browser on any device, which enhances both flexibility and convenience. Additionally, the application provides extensive options for content layout and scheduling, enabling users to customize how and when their material is shown, giving them control over their messaging. Furthermore, PyroSign is designed for accessibility, allowing screen management directly from a smartphone, making it an ideal choice for users overseeing multiple locations. On top of these benefits, the platform includes other tools like playlists, an image editor, and informative widgets to enhance user experience and engagement. Whether you're a small business owner looking to enhance your storefront or a large enterprise managing numerous digital signs, PyroSign is equipped to meet your needs effectively. With its user-friendly interface and robust capabilities, PyroSign empowers users to elevate their digital signage strategy to new heights.

DotSignage is a cloud-driven digital signage solution that simplifies the management of various multimedia content across remotely located television screens. This platform is highly adaptable, catering to diverse industries such as retail, corporate environments, education, healthcare, and more. Users can either design content using the provided editing tools or upload their own media seamlessly. Content can be organized based on specific time frames or days, allowing for frequent updates that keep audiences engaged and informed. Setting up the system is a quick process, taking only minutes, and once the content is downloaded to your device, it continues to play even without an internet connection. To get started with DotSignage, simply follow these steps: 1. Upload or Create: Begin by uploading your multimedia files, including images, videos, or HTML content, using the console or take advantage of our built-in editing tools to create unique content. 2. Schedule: Strategically plan your content by mixing images and videos into a playlist, scheduling them well in advance to ensure a smooth presentation. 3. Publish: Easily distribute your content to TV screens around the world and monitor what is being displayed on each screen to maintain oversight. By following these straightforward steps, you can effectively harness the power of digital signage to enhance communication and engagement in any setting.

Signagecloud presents a powerful web-based software solution for controlling digital signage displays, featuring a wide range of capabilities while still being accessible for users, prompting a reevaluation of previous display management methods. This platform enables you to display various content types, including websites and social media feeds, and allows for the creation of captivating material by incorporating your chosen RSS feeds. Users can select from an extensive library of over 150 professionally designed layouts or utilize the Web-Editor to create custom designs that reflect their unique style. The software provides the functionality to schedule content with timers for each playlist, allowing for precise control over what is shown at different times. Device grouping simplifies management tasks, ensuring a smooth operational experience across multiple displays. Moreover, users can personalize their signage by uploading logos and adjusting colors and styles to align with their brand identity. With the ability to manage numerous digital signs from a single account, dynamic content can be shown with ease, updating automatically as needed. Among its extensive features, the software also includes a content builder, the ability to schedule content based on conditions, a universal layout that adapts to all screen resolutions, and efficient device management tools, making it a comprehensive choice for effective presentations. In conclusion, Signagecloud transforms the landscape of digital signage with its user-friendly design and extensive feature set, offering an unparalleled experience in display management.

Tru-i Suite is a comprehensive digital signage solution that empowers users to create, manage, and showcase vibrant multimedia content on various screens located in different places. Its intuitive interface simplifies the integration of personalized content, supported by live data updates. The platform is recognized for its quick responsiveness, versatility, and compatibility with all major file types, solidifying its status as a top-tier software choice. Comprising three vital components—Tru-Designer, Tru-Scheduler, and Tru-Player—it makes content creation and management remarkably easy; users can effortlessly drag and drop various plugins and widgets to form a multi-layered canvas. The design phase is further enhanced by a live preview option that accommodates resolutions beyond 4K. Users find scheduling content to be a breeze, significantly boosting efficiency in management tasks. Additionally, Tru-Scheduler allows for centralized oversight and monitoring of the entire digital signage network, regardless of whether there are five or five hundred remote players, thus optimizing operations for any deployment scale. This all-encompassing functionality guarantees that organizations can effectively capture and maintain their audiences' attention with engaging visual narratives. Ultimately, the Tru-i Suite stands out as a potent tool for enhancing communication through striking visual displays.

AbleSign is a versatile digital signage solution that enables users to showcase images and videos on any display. While it caters to all types of organizations, it proves particularly beneficial for larger setups due to the absence of fees associated with each screen. This cloud-based platform empowers you to control your displays from virtually anywhere with just a web browser. Users can effortlessly upload media files using a drag-and-drop feature to assemble playlists, set specific display schedules, or transmit content directly to their screens. Furthermore, AbleSign boasts a user-friendly interface that is contemporary and does not necessitate any extensive training for effective use. Its intuitive design makes it accessible for anyone looking to enhance their visual communication.

Omnivex offers a dynamic digital signage solution encompassing two key products: Omnivex Moxie, an on-premise system, and Omnivex Ink, a cloud-based SaaS option. Moxie is loaded with advanced tools that aid in the creation, implementation, and oversight of digital signage communications within organizations, including features like Moxie Studio for layout design, Player Manager for managing remote displays, and DataPipe Server for seamless integration of data from various sources. It supports real-time data visualization, automates content processes, and provides interactive features without necessitating any programming skills. In contrast, Ink offers a web-based platform with an intuitive drag-and-drop interface, metadata tagging, display management, and collaborative tools, all tailored for improved scalability and strong security measures. Both solutions cater to diverse industries, including transportation, retail, healthcare, and education, enabling organizations to enhance their communication strategies, streamline operations, and engage audiences effectively. By leveraging these platforms, users can unlock the full potential of digital signage technology, customizing it to meet the specific demands of their respective sectors. As a result, Omnivex helps clients achieve their communication goals and elevate their brand presence in the digital landscape.

- Works seamlessly with Linux, Windows, and Android operating systems; - Offers cross-platform functionality; - The interface is available in various languages; - Enables management of content from remote locations; - Supports playback of a wide range of content types, including images, videos, audio, HTML, and triggers; - Provides a secure VPN communication channel for safe connections; - Features caching capabilities for efficient audio and video streaming; - Includes widgets that deliver real-time updates on weather, time, currency exchange rates, and news; - Capable of displaying data in a live format; - Produces reports detailing video and audio playback activities; - Enables monitoring of the system alongside updates on content and communication status; - Offers a multi-user web interface that facilitates the distribution of user access permissions; - Allows for flexible scheduling and switching among different playlists; - Supports local storage and playback of content without requiring internet access; - Automatically resumes playback following power outages; - Synchronizes video playback across multiple displays; - Integrates effortlessly through AdvisionAPI; - Furthermore, there are options for customization, enabling clients to modify the software's features to meet their specific requirements. - This flexibility ensures that users can adapt the software to suit various operational needs and preferences.

Cnario Suite is an all-encompassing platform designed for digital signage that integrates playback, distribution, and content management, catering to a wide range of messaging requirements, whether they be informational, educational, or commercial. This innovative software solution distinguishes itself as a leading all-in-one content management system for digital signage, delivering a seamless end-to-end experience. Users of Canario can easily create, oversee, monitor, and manage their digital signage networks using user-friendly workflows that help to reduce total ownership costs. Featuring Any-K fluid video wall technology, C-nario is adept at supporting video walls of any dimension, which enhances both flexibility and scalability. Moreover, its Multi-CPU architecture proficiently handles various tasks, from the playback engine to the smart distribution of large-format content, ensuring synchronization across multiple PCs. As a result, this architecture allows for virtually limitless expansion of video wall canvases while preserving remarkable detail in content display, capable of accommodating resolutions of 4K, 8K, or even higher. Ultimately, C-nario Suite transforms the application of digital signage across diverse industries, enabling organizations to communicate more effectively and engagingly with their audiences. With its advanced features, businesses can stay ahead of the curve in an increasingly digital world.

A digital signage software solution offers exceptional features for scheduling, a visual builder, customizable roles, various widgets and content applications, plugins, and in-depth analytics, among other functionalities. Users have the ability to implement conditional playback rules for playlists, zones, and layout pages, granting them full command over how content is displayed. Additionally, it allows for the configuration of geo-fencing parameters, specific days of the week, date ranges, and various conditions such as wind speeds, weather states, device connectivity, temperature thresholds, and media tags. The layout creator tool enables the design of a single layout that can adapt to multiple resolutions and orientations. Each resolution can be optimized to ensure that the layouts always maintain a high-quality appearance. You don’t need to possess programming skills to create engaging interactive touch content; the platform allows for quick and effortless transformation of pages, zones, or individual content items into interactive experiences. This user-friendly approach makes it accessible for anyone to enhance their digital signage projects with engaging elements.

The flagship product of eSign Standard is its playback clients, designed for use on systems with single or multiple screens. This versatile solution is ideal for various applications such as digital signage, data wall monitoring, and unattended video walls, allowing for the efficient distribution of information across different platforms. In addition, eSign Edit provides users with the ability to modify eSign schedules and project files conveniently. It facilitates editing and manual updates to eSign client systems directly from a desktop interface. Furthermore, eSign's Site Manager serves as a robust site management tool that fully supports all playback software associated with eSign clients, streamlining the process of managing and editing content across multiple locations. This integrated approach ensures that users can effortlessly maintain and update their digital signage networks from a central hub.

Lira Screen Digital Signage is compatible with various screen types, enabling effective visual communication with your desired audience through its user-friendly digital signage software. This adaptable solution caters to a wide range of sectors, such as retail, hospitality, corporate environments, and healthcare facilities. Features include digital menu boards, impressive video walls, a cloud-based platform, enhanced scheduling capabilities, the ability to showcase diverse content, and ready-to-use signage templates, making it an excellent choice for any organization looking to enhance their communication strategy. Moreover, its intuitive interface allows users to easily customize their displays to meet specific needs and preferences.

PlatPlay DS provides an intuitive digital signage software that transforms your screens into powerful communication tools customized to your specifications. Within minutes, you can bring your innovative concepts to life. Featuring a private media library, this software enables effortless organization of your images and videos, the creation of tailored playlists, content scheduling, and status monitoring of your displays, all from any online location. PlatPlay DS’s flexibility allows you to select from a diverse array of brands and platforms for your digital signage configuration. You can begin with a specific brand and platform and later broaden your digital signage system with multiple options as your requirements change. Moreover, you can utilize any type of display you own for this purpose, making PlatPlay DS a versatile and all-encompassing solution for your digital signage needs. Its capability to adapt and grow with your business sets it apart as an essential tool in effective visual communication.

CrownTV provides you with the vital tools needed to seamlessly create and enhance striking digital signage that aligns with your brand identity. Utilizing cutting-edge visual communication technologies, CrownTV allows you to deliver interactive, colorful, and customized content across a multitude of digital displays. You can manage your content and screens from virtually anywhere, capturing attention and engaging your audience while increasing profits, enhancing brand visibility, and improving internal communications. Tailored for those in search of reliable and secure digital signage management solutions, CrownTV offers the adaptability to customize content, hardware, and user permissions. Its intuitive dashboard facilitates easy oversight of your content, ensuring minimal effort in management. Whether you're handling groups of displays or individual screens, you have access to a wide range of tools to create captivating playlists that incorporate videos, PDFs, images, or applications. You maintain authority over what media appears on your digital screens, and versatile scheduling options help you effectively plan your digital signage strategy. Ultimately, this platform simplifies your content management process while significantly boosting your marketing and communication initiatives, allowing you to reach your audience more effectively than ever before. The combination of user-friendly features and extensive customization options makes CrownTV an indispensable asset for any brand looking to thrive in the digital space.

Navori Labs, a pioneering software company based in Switzerland, stands out as a global frontrunner in the fields of digital signage, computer vision, and AI-enhanced marketing analytics, boasting more than two decades of expertise in providing top-tier technologies to clients worldwide. The software is designed with an open architecture and is crafted internally by a skilled team of engineers, receiving third-party certification for both government and enterprise applications, ensuring its reliability and efficacy in various sectors. This commitment to quality and innovation positions Navori Labs as a trusted partner for businesses seeking advanced technological solutions.

Engaging with customers has its unique challenges! If you're struggling to envision how to showcase company announcements, film promotions, taglines, or other captivating content on a visually striking Video Wall, our portfolio serves as an excellent starting point. Friendlyway enables you to purchase a screen wall that is sure to captivate your intended audience at competitive rates. On our website, you will find a comprehensive breakdown of the various features, specifications, and advantages. One major benefit of a screen or video wall is that it commands attention; it's hard to overlook. With Friendlyway’s user-friendly application, you can easily design and oversee a virtual wall. The video wall software supports a variety of image formats, including text, websites, Flash animations, Flash documents, PowerPoint presentations, and television broadcasts. This expansive marketing display offers a platform for polished digital signage presentations that can be swiftly assembled, scheduled for release, and made ready for dynamic viewing. Moreover, the versatility of this technology ensures that your messages can be adapted to suit various audiences and occasions effortlessly.

The NEXT Platform represents a groundbreaking fusion of two decades of FriendlyWay's expertise in digital signage and interactive kiosks with cutting-edge cloud-based software, delivering unmatched flexibility and user-friendliness. This cloud-native application, built on a microservices architecture, equips businesses with advanced, future-oriented capabilities at points of service, enhancing smart interactions and integrating AI-driven features. Users can access NEXT digital signs online; after creating an account, they can effortlessly edit and schedule content from virtually any location. Additionally, FriendlyWay offers the option to implement NEXT software on corporate servers, facilitating a seamless intercompany deployment. The platform is designed to help users craft captivating and interactive content while ensuring it reaches the appropriate audience at the optimal moment. With functionalities like creating device groups, merging playlists, and presentations, users can also distribute content intelligently using smart rules that consider tags and sensor data, maximizing engagement and effectiveness. Overall, NEXT Platform stands out as an innovative tool for businesses seeking to enhance their digital communication strategies.

Carousel's digital signage software keeps your content fresh and relevant by utilizing features such as collaborative tools, dynamic playlists, data integration, and scalable server capabilities. We focus on providing exceptional content management software that works harmoniously with leading media player technologies, including BrightSign, Apple TV, iPad, Chrome Enterprise, Zoom, and Mersive Solstice. With Carousel, you can easily create and manage the content showcased on your displays. Media players function as the hardware that visually presents your content to viewers. At Carousel, our commitment lies in crafting superior content management solutions that effectively leverage third-party media players for optimal content delivery. A channel represents everything visible on your screen when it is active, displaying all the content you have created within that space. You have the option to set up multiple channels across your facility, enabling the display of consistent or diverse information tailored to the specific needs of each location. In addition to channels, zones are defined areas within your channel where content can be strategically arranged for the best viewing experience. This level of customization significantly amplifies the effectiveness of your digital signage approach, ensuring that your messages resonate well with your audience. By integrating these features into your digital signage strategy, you can maximize engagement and improve communication across your organization.

Zoom Commander is an application designed for Windows PCs that allows users to manage, control, and present multimedia content (including audio, video, images, and Flash) across several remote Windows PCs via the Internet or a local network. Acting as the main controller, Zoom Commander oversees multiple instances of Zoom Presenter, which operates on remote computers to showcase multimedia and interactive material on various display devices. Users can opt for different display modes such as split-screen, fullscreen, or picture-in-picture. This versatile tool can effectively render videos, images, and interactive elements, creating a unified 'Video Wall' effect that merges separate screens into a single expansive display. Additionally, instances of Zoom Presenter can be set up on multiple computers to allow for the simultaneous playback of varied media and interactive presentations on each monitor, television, or projector. The flexibility and control provided by Zoom Commander make it an essential tool for presentations that require coordination across multiple displays.

Our digital signage solutions provide a robust content management system compatible with a variety of platforms such as wall displays, video walls, kiosks, and mobile devices. Users can easily craft messages using professionally designed templates, ensuring that their brand identity remains consistent throughout. You have the option to delegate the task of updating specific content and displays to any team member, utilizing their personalized user login credentials. On the right-hand side, you will see the Organization Listing; just click on the name of the Organization for which you intend to create a message. CastNET automatically marks areas that have been changed and require publishing for the updates to be effective. Modifying messages is a straightforward process similar to creating new ones, initiated by clicking on the title of the message you wish to adjust. This efficient and user-friendly approach simplifies the management of digital content, allowing for seamless updates and enhanced communication. Additionally, the system's intuitive design helps ensure that all users can engage with the platform without extensive training or technical expertise.