Top Sequel.io Alternatives

Explore a top-tier event management platform that simplifies setup and customization, making it effortless to oversee all your events. Our solution accommodates virtual, hybrid, and in-person gatherings such as conferences, trade shows, fairs, workshops, and seminars, among others. Event organizers appreciate our streamlined registration and check-in procedures, integrated badge printing, and effective lead capture features. Schedule a demo with us, and we will demonstrate how you can efficiently handle your complete event portfolio using just one comprehensive software solution, transforming the way you manage events.

Communique Conferencing offers a sophisticated, cloud-based virtual event platform tailored for enterprises, transforming presentations, exhibitor booths, and networking into an immersive, customizable 3D digital space. Users can take advantage of a variety of features designed to enhance interaction and content engagement, such as a Personal Agenda, AI-driven Matchmaking and Meeting Scheduling, a Briefcase for content storage, Video Chat capabilities, and Gamification elements complete with a Leaderboard to encourage participation. This platform aims to create an engaging experience that goes beyond traditional event formats, promoting deeper connections and more meaningful interactions among attendees.

Cvent provides a comprehensive event platform designed for all types of gatherings, enhancing the ease of managing each phase of the event lifecycle while offering valuable data and insights to optimize outcomes. No matter if your event is in-person, virtual, or a hybrid of both, our unified platform equips you with the necessary tools to identify suppliers, engage with participants, enhance sponsor benefits, and collect crucial event metrics. Are you still relying on manual methods to organize and execute successful events? Say goodbye to inefficiencies and embrace Cvent, where you can automate tasks and streamline the planning process, allowing you to concentrate on what truly matters—your attendees’ experience. Cvent’s solutions encompass a wide range of needs, including Event Management, Event Check-In, Conference Management, Webinar Platform, Registration Software, Event Marketing Platform, and Trade Show Management, among others, ensuring that every aspect of your event is covered efficiently. In this way, you can elevate your events to new heights while spending less time on administrative tasks.

Discover the ultimate platform for hosting all your events online with Hopin, a virtual event space designed to foster meaningful connections and engagement among participants globally. Create your most dynamic online conferences yet, as Hopin offers various interactive zones that mimic the feel of in-person gatherings, allowing attendees to navigate through different rooms and immerse themselves in the content you've curated. The outcome? Exceptional attendance rates, minimal drop-off rates, and satisfied participants. Organizers can replicate the success of traditional events by customizing their Hopin experiences to suit diverse needs, whether it's a 50-person recruitment drive, a 500-person all-hands meeting, or a massive 50,000-person annual conference. Built with the insight that every event has its own unique essence, Hopin empowers you to host large-scale gatherings featuring multiple stages, diverse sessions, and ample networking opportunities. By bringing together your selected audience, you can facilitate interaction and the exchange of knowledge, creating a truly memorable event experience. With Hopin, your virtual events can achieve the same level of engagement and success as those held in physical venues.

Introducing streamGo, specialists in live video streaming and the execution of online events. We cater to a wide array of needs, from fully virtual and hybrid events to webinars and live broadcasts, with reputable brands like Sony, TikTok, and Speedo relying on our services to captivate their digital audiences. Our clients appreciate our cutting-edge engagement technology, which features tools such as chatGo, our event networking application, and discoverGo, a searchable hub for on-demand content, along with standard interactive polls and games that foster audience participation. Understanding the importance of adaptability in event platforms, we offer various plans tailored to meet diverse requirements. With our Pro and Pro Unlimited packages, you have the freedom to organize events at your convenience using our platform. For those looking for comprehensive managed services and an all-encompassing 360-degree experience, our dedicated design, production, and project management teams are available for Enterprise clients. Our expertise has been recognized by prominent media outlets including BBC Radio 4, The Sun, and the Daily Record. Pricing for our plans begins at £995 per month, providing exceptional value for high-quality services. Join us to elevate your online event experience to new heights.

WebinarNinja is a comprehensive, browser-based platform designed for digital educators and creators to expand their customer base and enhance retention through engaging webinars. Users appreciate WebinarNinja for its ability to facilitate the quick and straightforward creation of webinars, enabling hosts to present their content and automatically offer recordings right after the event. The platform supports various formats of webinars, including Live, Automated, Series, Paid, and Hybrid options, with the Paid and Series features being exclusive to WebinarNinja. With its visually appealing interface, WebinarNinja allows users to effectively teach, promote, and sell their offerings through webinars while ensuring that audience engagement is prioritized, making participation seamless and enriching. Hosts benefit from a centralized management screen, simplifying the entire process. By minimizing technical distractions, WebinarNinja empowers you to concentrate on delivering your presentation. It comes equipped with essential features such as customizable landing pages, automated email sequences, slide templates, and interactive engagement tools, enabling you to launch a professional webinar in mere minutes. You can get started absolutely FREE without needing to provide any credit card information. This risk-free trial allows users to experience the full potential of WebinarNinja firsthand.

Perenso's innovative virtual trade show platform empowers distribution companies to organize online events featuring sophisticated ordering functionalities. With Perenso Cloud Show, navigating intricate ordering processes becomes seamless, allowing businesses to expand their reach, enhance revenue streams, and safeguard their investments effectively. This platform encapsulates the finest elements of a traditional B2B trade show, which include: a fully customizable lobby, interactive live chat options for attendee-vendor communication, personalized vendor booths, opportunities for viewing and sharing vendor materials, real-time negotiations, and the ability to place complex orders during the event. Moreover, Perenso Cloud Show is versatile enough to function as a standalone online event or in tandem with the Perenso Trade Show platform, thus facilitating the creation of hybrid events that cater to diverse audience needs. This adaptability ensures that businesses can maximize their outreach and engagement in whichever format they choose.

Goldcast is redefining B2B video marketing by merging AI automation with engagement-driven workflows. Marketing teams use Goldcast to host Netflix-like webinars, digital events, podcasts, and thought leadership sessions that captivate audiences. Its AI Recording Studio ensures high-quality video capture for podcasts, testimonials, and events without requiring complex setups. With the Content Lab, Goldcast agents automatically surface the best clips from long-form content, apply brand polish, and generate multi-channel assets such as blogs, emails, and social posts—dramatically extending content reach. Video Hubs provide a central destination for on-demand experiences, helping companies keep prospects engaged longer while strengthening SEO. The platform’s analytics engine tracks who engages, how deeply, and why it matters, turning this data into actionable insights for nurturing and conversion. Native integrations with leading CRMs and marketing automation platforms like Salesforce, HubSpot, Marketo, and Eloqua ensure video data fuels ABM strategies and pipeline growth. Marketers gain instant visibility into ROI through engagement-driven reporting and ABM signal activation. Goldcast replaces fragmented tools with a unified, AI-first video marketing ecosystem. By putting video at the core of go-to-market strategy, it helps brands stay visible, relevant, and competitive in an attention-first world.

The webinar platform serves as an excellent resource for marketers aiming to captivate their audiences. Enhance audience interaction with dynamic engagement tools that are positioned above the video player, and customize the webinar experience by incorporating your own colors, logos, and themes. Repurpose Ai offers a seamless way to transform your webinar into a concise video complete with subtitles for easy sharing on social media platforms. Additionally, it can generate newsletters, blog posts, and other content directly from your webinar transcript with just a click. In-depth analytics provide valuable insights into your webinar's performance, and all relevant data is promptly shared with your sales team for further action. Incorporating Contrast into your marketing toolkit can be highly beneficial, and its HubSpot integration boasts a perfect five-star rating on the HubSpot Marketplace. You can easily link your data with over 3,000 different tools through Make.com and Zapier, allowing for limitless creative possibilities with our webhooks and API capabilities. By leveraging these innovative tools and features, marketers can significantly enhance their outreach efforts and improve their overall effectiveness.

vFairs serves as a versatile platform for hosting engaging and realistic virtual events, catering to the needs of event planners looking to create unforgettable experiences. The range of events supported includes virtual conferences, job fairs, trade shows, university open days, and auto shows, among others. What sets vFairs apart is its lifelike 3D environments combined with robust networking capabilities that enhance attendee interaction. The platform provides various webinar formats, animated avatars, and comprehensive project management tools, ensuring smooth execution of events. With round-the-clock customer support, vFairs stands out for its exceptional service. Its extensive feature set encompasses everything one might need, from immersive exhibit booths and breakout sessions to virtual auditoriums, live Q&As, poster halls, scavenger hunts, and photo booths. Networking is made easy through features like auto-matching, group meetings, and appointment scheduling, which foster meaningful connections among participants. Additionally, vFairs accommodates unique requirements with specialized tools tailored for different types of events. Users can fully customize their experiences by adding numerous features and utilizing seamless integrations, thereby elevating their event to extraordinary levels. The combination of these attributes positions vFairs as a frontrunner in the virtual event industry.

Nunify™ is an all-encompassing online platform for managing webinars and virtual events, enabling users to broadcast, connect, and interact around the clock. This platform supports a variety of online gatherings, including webinars, live conferences, and product launches, making it versatile for different needs. Virtual events can function independently or be integrated with in-person events, creating a seamless hybrid experience. They play a critical role in digitizing your event. The design of the nunify™ virtual events platform promotes social engagement and boosts attendee interaction significantly. It serves as a comprehensive hub for connecting with attendees, sponsors, and partners while efficiently tracking all interactions. With an array of robust features, organizing and managing virtual events is straightforward, ensuring a smooth experience for both hosts and participants. Hosting webinars through nunify™ is effortless, making it an ideal choice for anyone looking to enhance their virtual event experience.

WebinarJam is a powerful platform designed for delivering high-quality live streaming webinars. It offers a range of valuable features such as JamSession, Active Chat, and Attendee Spotlight, all of which significantly improve user interaction. Users can utilize WebinarJam to reach a wide audience of webinar participants on different platforms. Furthermore, the platform includes the cutting-edge Flexible JamCast Broadcast Engine, which allows for smooth streaming to attendees on multiple social media outlets. This adaptability not only enhances the overall experience but also positions WebinarJam as a compelling option for anyone aiming to connect with large audiences in a meaningful way. Ultimately, its combination of interactive tools and broad broadcasting capabilities can help users create memorable and impactful webinar experiences.

Transforming online events into a seamless experience. Organize stunning summits, conferences, and talk series effortlessly. Thousands of teams rely on HeySummit to expand their global reach and build a vibrant community. By sharing your expertise and insights, you can effectively engage and influence your audience. HeySummit simplifies the creation, management, execution, and analysis of your online events. Our commitment is to ensure a remarkable experience for both speakers and attendees. We equip you with essential tools to achieve your objectives, expand your network, and present a polished image. With HeySummit's robust features, crafting a successful event becomes straightforward. Attendees can register with ease and navigate through the content effortlessly. You maintain full control of the platform, allowing you to foster a thriving community, implement viral referrals, and offer enticing giveaways. Plus, with our support, your event can become a centerpiece of collaboration and innovation in your field.

Engaging in broadcasting and hosting live virtual events is simplified with Zoom's dependable and scalable webinar platform, allowing you to broaden your audience significantly. You can facilitate online events accommodating as many as 100 participants while enabling access for up to 10,000 viewers for plan presentations. Tailor your registration forms and email communications to reflect your brand, and take advantage of versatile registration management along with various integrations into your CRM systems. Presenters benefit from user-friendly host controls, while attendees can actively participate using their desktop computers, laptops, or mobile devices. Live video panelists are able to connect with the audience through their webcams, creating an interactive experience. With options for on-demand and recurring webinars, you can effectively amplify your outreach. Additionally, comprehensive reports on registrants and attendees, including data on polling and engagement, allow for informed follow-ups. You also have the capability to broadcast your events across social media platforms via integrations with Facebook Live and YouTube. Furthermore, features such as muting or unmuting panelists and promoting attendees to panelists enhance the overall interactivity and management of your webinars. Ultimately, this all-in-one solution offers a streamlined way to connect with your audience and maximize your event's impact.

Increase your income while actively engaging with your audience in a vibrant online setting. Enhance your revenue sources by fostering genuine relationships with your participants through engaging online exchanges. Deliver top-notch service quality to ensure a remarkable experience for all attendees. Create strategic opportunities for your brand to shine during live events. You can get started in a mere 15 seconds without the inconvenience of downloading cumbersome software—just operate everything directly from your browser. Enable real-time speed networking with just a few clicks, simplifying the connection process. Keep your audience captivated with interactive elements like polls, voting options, and Q&A sessions. Participants can easily view LinkedIn profiles and arrange meetings during discussions, ensuring seamless networking. With support for up to eight screen shares, the platform is tailored for interactive engagement and group dialogues. You can choose to sell access to your events without facing transaction fees or opt to host them for free. Foster an atmosphere conducive to casual chats and networking, capturing those invaluable informal conversations. This platform is designed to cultivate collaborative interactions, providing excellent networking opportunities and an extraordinary experience for attendees, all from the comfort of their homes. Begin building meaningful connections today, and witness your online community flourish as a result of your efforts. Your initiative could lead to lasting relationships that benefit everyone involved.

Craft customized experiences for your virtual gatherings, whether they are small-scale webinars or large-scale conferences that can host up to one million participants simultaneously. Effortlessly link your audience's data to each participant, allowing you to discover vital event metrics that may have previously gone unnoticed. With our extensive range of conference solutions, you'll witness unparalleled growth in your event metrics. Leadature guarantees fast and reliable performance for essential functions like check-in, badge printing, digital signage, RFID, and more. This platform stands as the most powerful lead capture solution available today. Leadature gives you the ability to apply sophisticated logic to guide discussions at your trade shows and conferences towards actionable insights, incorporating features such as real-time scoring, prompt attendee follow-ups, multi-language support, and offline capabilities. We partner with your teams across various departments to clearly outline and achieve each department's goals, successfully merging IT, digital, and event marketing into a unified solution that everyone can celebrate. Our dedication to innovation not only ensures that your events run efficiently but also guarantees a memorable experience for all attendees, fostering connections that can last long after the event concludes. Ultimately, we aim to elevate your events to a new level of excellence.

iVent focuses on the comprehensive management, innovative design, and seamless delivery of both hybrid and virtual events. Utilizing our robust digital platform, we have successfully crafted digital hubs that enhance event experiences. Our team of dedicated professionals is on hand to assist you in creating and executing virtual or hybrid events tailored to achieve your specific business objectives. With iVent, you can organize a diverse range of events including conferences, exhibitions, and training sessions. Our platform supports features like one-on-one video chats, global live streaming with virtual tickets, and breakout spaces, all backed by live support. This ensures that attendees enjoy an engaging experience, whether they are participating online or attending in person. Additionally, for every new client we take on, we commit to planting trees, contributing to a greener planet. This initiative reflects our dedication not only to our clients but also to the environment.

Hubs101 simplifies the process of organizing virtual events. With our AI-driven platform, you can effectively connect with your audience and enhance your brand presence. This solution is ideal for a wide range of events and community gatherings. Attendees and exhibitors can enjoy on-demand access to your content, participate in live sessions, and engage with vibrant communities. We offer a top-notch, comprehensive business matching service for conferences and exhibitions, driven by sophisticated AI technology. Our proven history demonstrates that we achieve the highest measurable performance in the industry, setting us apart from the competition. By choosing Hubs101, you ensure a seamless experience for all participants involved.

Discover the ease of using Onstream Meetings, a cloud-based platform by Onstream Media that enables you to conduct online meetings effortlessly from any location at any time. This secure, intuitive service fosters effective communication between teams and stakeholders without requiring downloads or pre-scheduled arrangements. With an array of features such as live audio and video streaming, remote screen sharing, messaging and chat options, customizable user interfaces, whiteboards, document sharing, real-time polling, and support for both iOS and Android devices, Onstream Meetings enhances the meeting experience. You can connect with participants around the globe through this automated conference call service, which is particularly suited for your most important discussions. For information regarding volume discounts, flat rate packages, additional services, and international pricing options, you can reach out by calling 1-888-203-7900. Stream your upcoming events worldwide, ensuring viewers can access them live or on-demand directly from their desktops or mobile devices. Moreover, you can craft captivating presentations that include high-resolution video, tailor-made players, and detailed analytics to monitor viewer engagement effectively. This versatile solution presents you with the chance to significantly enhance your online meetings and events, making them more impactful and engaging for all participants involved.

Explore adaptable pay-as-you-go options for international audio, web conferencing, and webcasting specifically designed for complex, large-scale, or high-profile custom gatherings, including choices for bespoke white glove assistance. This allows you to concentrate on the essence of the event, while you let the professionals manage the intricate details of the conference. You can tailor the features you want for each event, accommodating anywhere from 2 to 40,000 participants. Access conferencing services on demand, ensuring you only pay for what you use. Enjoy swift setup for conferences that enable faster communication, making it possible to connect with a handful, hundreds, or even thousands of attendees any time, day or night. Skilled professionals are on hand to ensure your event runs smoothly, whether you choose a guided experience, a DIY setup, or a fully produced and moderated format. These experts are committed to creating exceptional events from the planning phase to post-production, integrating elements such as moderation, Q&A sessions, polling, and event screening, among others. With the backing of AT&T’s cutting-edge event conferencing technology and live support, you can enhance the effectiveness of your gathering and provide a seamless experience to all participants. Every gathering is not just an event but an opportunity to forge lasting relationships and create unforgettable memories for your audience, ultimately leaving a profound impact.

Transform your online meetings, presentations, and educational sessions with a customized digital platform that features a user-friendly interface, personalized invitations, robust security measures, and a comprehensive array of interactive tools as standard offerings. Seamlessly manage your calendars, contacts, and configurations via an intuitive dashboard, empowering you to oversee your webinars while ensuring an engaging experience for all participants. Enjoy the convenience of a fully branded setup without the need for downloads, as mobile access, moderated Q&A sessions, polls, live streaming, easy embedding, whiteboarding, and breakout rooms come included. Present your materials confidently by uploading them directly to the platform, which eliminates the potential for screen-sharing mishaps, connection issues, or audio-video synchronization challenges. With all essential resources at your fingertips, you can efficiently handle your online events and run multiple webinars simultaneously. For hybrid gatherings, stream directly into the platform to connect with your audience in real-time, no matter their location. Furthermore, if you need help, our dedicated team of technicians and producers is always on standby to assist you. Step into a new age of online interaction that emphasizes both ease of use and audience engagement, ensuring a memorable experience for all involved. This innovative approach not only enhances communication but also fosters a collaborative atmosphere that keeps participants involved and invested.

InEvent offers a versatile event solution capable of designing, modifying, and personalizing a wide array of virtual, hybrid, and face-to-face experiences, which include webinars, live broadcasts, panel discussions, summits, networking events, and conferences, catering to sectors such as pharmaceuticals, education, corporate environments, and event technology. This flexibility allows organizations to engage their audiences effectively across multiple formats and industries.

WorkCast's innovative virtual event platform was created to tackle the difficulties of seamlessly transforming large in-person gatherings into interactive online experiences while maintaining a high-quality customer experience. Since it started, WorkCast has successfully hosted over 8,000 events, engaging more than a million participants across 20 countries. The platform has collaborated with prominent global companies such as Sony, NHS, AutoDesk, and Bombora to create enterprise-level virtual conferences, college open days, trade shows, and career fairs that can accommodate as many as 50,000 attendees. Its adaptable virtual event software is designed to be cloud-based, secure, and intuitive, removing the need for plugins or downloads, which allows you to effortlessly manage your multi-session online event from anywhere, at any time, and on any device. Furthermore, the robust webinar software shares these same advantages, making it easy for you to conduct webinars no matter your location or device. This dedication to both accessibility and high performance distinguishes WorkCast in the crowded market of virtual event solutions, ensuring that clients receive an exceptional experience every time they use the platform. Ultimately, WorkCast not only meets the demands of modern event hosting but also sets a new standard for what virtual interactions can achieve.

Chati's Virtual Event Platform offers an advanced solution for conducting captivating virtual and hybrid gatherings. It expertly combines customizable 3D settings with interactive features, making it ideal for various events such as conferences, seminars, and exhibitions. With functionalities like dynamic webinars, real-time chat, and video networking, Chati significantly boosts attendee engagement and expands global outreach. The platform boasts a user-friendly interface that facilitates seamless event management, while robust analytics deliver valuable insights for ongoing enhancement. Additionally, Chati emphasizes eco-conscious practices, helping to minimize the environmental footprint of events. By opting for Chati, you are not merely organizing an event; you are crafting an inclusive, innovative, and environmentally sustainable experience that leaves a lasting impression. This commitment to excellence ensures that every event hosted on the platform is memorable and impactful.

GoBrunch is an interactive video chat platform that features customizable virtual rooms tailored for various purposes. These rooms can be designed with distinct themes suitable for meetings, webinars, events, training sessions, and collaborative virtual workspaces. When you establish a meeting room, you gain a permanent link that can be reused indefinitely for future gatherings. Additionally, the platform allows users to share multiple screens, upload documents, play videos, and manage microphone and camera settings seamlessly. This versatility makes GoBrunch an ideal solution for diverse online interactions.

Transform your events such as seminars, workshops, and webinars into engaging experiences that connect your team from any location with a dependable and secure platform packed with numerous interactive features and video capabilities. No installation is necessary, enabling you to captivate your audience through elements like Q&A sessions, word clouds, and quizzes. With high-definition video tools, you can host up to nine speakers at once and accommodate large audiences of up to 10,000 participants. Additionally, you’ll benefit from instant reporting, screen sharing, and virtual video management, along with the option to record sessions for future reference. Wisembly makes it easy to host your digital event, with plans starting at just EUR 75 per month. Create a virtual experience that mimics the energy of a live event, whether you have 50, 200, or even 1,000 attendees, ensuring everyone feels connected and engaged. The flexibility and range of options available empower you to design an event that meets your specific needs and goals.

Enhance your webinars with WebinarIgnition, the ultimate platform designed for creating versatile and professional webinar funnels. Tailor your registration, confirmation, live, and replay pages to suit your needs. It features live video feed integration, including options for YouTube Live, and allows for reminders via email and text messages. Additionally, the platform includes Q&A and chat integration along with tracking capabilities for sales and conversions, all without any monthly fees. Host captivating, high-converting live webinars and even set up evergreen webinars that can operate around the clock from your website or sales funnels. Each registrant can be seamlessly added to your email list, enabling you to cultivate a targeted audience of potential buyers and leads. The 'Live Console' feature empowers you to handle questions, send call-to-action messages, and generate detailed reports. Compatible with WordPress CMS, WebinarIgnition simplifies the setup and management of your webinar campaigns directly from the WordPress dashboard. It also seamlessly integrates with all leading email auto-responders, including Aweber, iContact, and SendReach, ensuring your marketing efforts are streamlined and efficient. With these robust features, WebinarIgnition stands out as a comprehensive solution for anyone looking to elevate their webinar experience.

Experience exceptional HD video alongside advanced peer-to-peer WebRTC technology, crafted to provide outstanding quality with minimal latency. Leverage Ant Media Server for effortless streaming of high-definition audio and video to large audiences. Benefit from crystal-clear HD audio specifically optimized for web users, complemented by a conference call bridge for participants joining by phone. Seamlessly upload your presentations and share slides live, which enhances the audience's overall engagement. Share your desktop or any application window, fostering a more interactive experience for viewers. Create a customizable registration page that requires attendees to sign up prior to the webinar. Streamline the invitation process with our built-in email system that allows you to send meeting invites to participants easily. Engage in group text chats or hold private conversations with fellow attendees to enhance communication. Record your sessions and download them as .mp4 files for easy playback or distribution later. Implement heightened security for your video conferences by assigning unique access keys to each participant. You can select between a co-branded subdomain or a fully branded private domain for your account. Enhance collaboration by securely exchanging documents and storing files for future reference, which boosts efficiency in meetings. This all-encompassing solution simplifies the virtual meeting and webinar process, making it versatile enough to meet a wide array of professional requirements while fostering a conducive environment for interaction. With these features, your virtual events can achieve a level of professionalism that truly stands out.

Blastream revolutionizes your videoconference experience by incorporating cloud video controls, interactive tools, and the capacity to engage a vast audience, effectively turning your meeting into a genuine television production. With Blastream, you can easily create your own TV show through an intuitive video control interface, connect with thousands of attendees both on Blastream and through preferred web services, and seamlessly embed a branded videoconferencing and livestreaming room on your website that reflects your unique style. This platform not only enhances engagement but also elevates the overall quality of your virtual gatherings.

Vmeets is a sophisticated platform designed for hosting virtual events, offering a unique digital experience that fosters immersive and interactive engagements. It not only facilitates genuine interactions but also provides valuable data insights and enhances revenue generation. By leveraging its proprietary technologies, vmeets streamlines event management processes, including ticket sales, lead capture, and attendee registration. The platform encompasses all aspects of event logistics, from setup and exhibitor oversight to comprehensive post-event reporting, ensuring a seamless experience. With vmeets as your technological ally, you can efficiently organize, oversee, and successfully execute virtual events without breaking the bank, making it an invaluable resource for any organization aiming to elevate its event strategy.