Top Simply Fleet Alternatives

A mobile application simplifies the process of avoiding HOS violations by tracking drivers' hours and providing immediate feedback on those nearing or exceeding limits, thus facilitating adherence to ELD regulations. This all-encompassing platform, certified by FMCSA, serves as a centralized tool for managing Hours of Service, GPS tracking, dispatching, and vehicle maintenance seamlessly. Equipped with an integrated WiFi hotspot, the devices maintain connectivity even in regions lacking cellular service, which is vital for ensuring smooth operations. Moreover, the system effectively reduces compliance errors and speeds up repair workflows through the adoption of paperless DVIRs and a real-time maintenance dashboard. By incorporating functionalities such as GPS monitoring, Hours of Service administration, digital DVIRs, and temperature oversight, both compliance and operational duties are made more efficient. The installation process is also user-friendly, requiring no complicated setup, enabling users to begin operations in as little as 15 minutes. Samsara’s hardware is adaptable to a diverse array of vehicles, ranging from cars and light trucks to heavy-duty trucks and buses, catering to various fleet requirements. This comprehensive strategy not only improves compliance but also significantly enhances overall productivity, making it an invaluable asset for fleet management. In essence, it empowers fleet operators to maintain high standards while also optimizing their resources effectively.

Momentum enhances the profitability of service-oriented businesses. This innovative software platform utilizes a network of GPS devices installed on your vehicles, equipment, and teams to provide advanced financial and operational insights seamlessly. With Momentum, you eliminate the need for tedious data entry, and you can rest assured that human errors are no longer a concern. This reliability sets Momentum apart, ensuring it performs effectively where other software may struggle. Simply connect the devices associated with Momentum, and our software will handle the rest without any manual input. Key features include: - Precise job costing - Automated comparisons between budgeted and actual expenses - Instant financial insights - Continuous asset tracking - Maintenance management for your fleet The GPS devices from Momentum establish a cohesive network connecting your vehicles, equipment, and personnel. - The Eagle One GPS tracker is compatible with all kinds of vehicles, trailers, and heavy machinery, boasting straightforward installation via an OBD-II or 12V battery harness. - The Toolie provides essential location and activity tracking for your lighter equipment. - CrewID stands out as the only labor cost tracker prioritizing privacy; it delivers accurate labor cost data automatically without the need for data entry. Gain profound insights into how your operational activities influence your overall profitability, allowing you to make informed decisions for your business's growth.

We handle everything from user experience to platforms and edge devices, allowing you to concentrate on what truly counts. The CalAmp Telematics Cloud offers a dependable and secure platform designed to meet all your telematics needs. Our telematics solutions can be customized to fit your specific processes and can easily integrate with your existing systems. Whether you require tailored applications or wish to utilize the robust CalAmp Telematics Platform, we have the flexibility to support you. Our offerings can be relied upon to enhance your operations, covering everything from applications to platforms and edge devices. With integrated autoscaling features, you have the ability to adjust the availability level to align with your business's demands. Your telematics data plays a crucial role in the efficiency of your systems. Moreover, CalAmp's enterprise-grade software is trusted globally and is capable of scaling to fulfill all your requirements effectively. By choosing CalAmp, you ensure that your telematics infrastructure is not only robust but also adaptable to future growth.

IntelliShift offers a superior choice for enterprise field operations compared to standard telematics solutions and fleet management software. By integrating every facet of your vehicle and asset management, IntelliShift enhances operational efficiency. Its solutions aim to boost productivity, enhance safety metrics, and lower costs associated with each asset. The platform features AI-driven video capabilities, fleet telematics, inspection software, route management, fuel management, driver safety measures, compliance management, fleet maintenance, and operational intelligence dashboards, ensuring comprehensive support for all fleet needs. Additionally, this holistic approach empowers businesses to make data-informed decisions that drive significant improvements across their operations.

Real-time asset tracking enhances operational efficiency. A state-of-the-art GPS tracking solution empowers you to monitor the precise location, job progress, performance indicators, and engine health of your assets. - Streamline adherence to regulations. FleetUp’s voice assistant, HOS, proactively alerts drivers before they breach FMCSA regulations, effectively reducing the risk of incurring non-compliance penalties or tickets. - Thorough fuel management can significantly minimize waste. By identifying which assets are inefficient with fuel usage and analyzing the underlying factors, you can achieve a 20% reduction in overall fleet fuel consumption. - Keep an eye on the temperature and humidity levels for sensitive shipments. By analyzing the temperature records of commonly traveled routes, you can identify and mitigate the potential causes of spoilage or delivery rejections. Armed with these valuable insights, you can drive your business forward. FleetUp meticulously evaluates and monitors operational performance from start to finish, delivering data that can be leveraged to cut costs and enhance profitability. Make certain that every asset operates at its fullest potential. FleetUp ensures that vehicles remain in service for longer, employees work more efficiently, and it effectively addresses inefficiencies that may hinder your business's progress. Furthermore, the comprehensive data provided allows for informed decision-making that can lead to sustained growth.

Are you looking for an efficient method to oversee your vehicle fleet? AUTOsist simplifies the process by allowing you to monitor maintenance, inspections, and fuel usage seamlessly. With our cloud-based system, you can also access a mobile application available for both Android and iOS devices. This convenience enables you to manage your fleet from virtually anywhere, at any time, and on any device you prefer. You have the capability to set reminders, upload important documents and receipts, assign multiple users to the platform, and create custom alerts. AUTOsist is designed to accommodate all types of fleets, which can significantly enhance efficiency, minimize downtime, and lower operating costs, ultimately providing you with a comprehensive solution for fleet management.

Dump Truck Dispatcher is a cloud-based solution designed to enhance the efficiency of aggregate hauling operations. It can significantly decrease the time required for dispatching drivers by up to 50%. Furthermore, the software enables users to streamline the invoice and ticket creation process, potentially reducing the time spent on these tasks by as much as 80%. With this tool, you can effectively organize and oversee your orders, tickets, and schedules, encompassing everything from invoices to driver management. Additionally, it facilitates payment and vehicle maintenance tracking. The driver app offers two functionalities: drivers can either input tickets as they are loaded or the system can automatically generate a placeholder ticket when the truck is filled. This feature allows you to quickly identify if a driver has not submitted all their tickets while returning from the quarry, thereby expediting the ticket data entry process even further. The integration of these features ultimately leads to a more streamlined workflow and improved operational productivity.

Founded in 2008, Manage Petro Software is a Canadian SaaS company that provides the Manage Petro FMS Software. The company enhances its fuel delivery services by offering various training options, including documentation, live online sessions, webinars, in-person classes, and online resources. Notably, Manage Petro stands out as the sole cloud software that effortlessly connects with both its mobile application and back office management systems. The FMS system is designed to streamline operations by instantly updating your order, work order, dispatch, billing, as well as fuel, inventory, and fleet management with a single entry. This integrated approach not only saves time but also improves overall efficiency for users.

Fleetio offers fleet management solutions that enable fleets of various sizes to streamline their operations and oversee their asset lifecycles conveniently through a smartphone or the Fleetio Go mobile app. Users can efficiently handle tasks such as fuel management, vehicle inspections, maintenance—whether performed in-house or outsourced—and track parts, among other functionalities. Additionally, Fleetio features automation for fuel cards, electronic maintenance approvals, and compatibility with various telematics systems for seamless odometer updates. The platform also supports diagnostic trouble code (DTC) management and offers detailed reporting on fuel locations, making it a comprehensive tool for fleet operators. Overall, Fleetio simplifies the complexities of fleet management, empowering businesses to focus on their core operations.

FleetSoft is an intuitive and comprehensive software solution for managing fleet maintenance and parts inventory, enabling users to efficiently organize vehicle details, create work orders, monitor service activities, schedule preventative maintenance, integrate with GPS technology, and oversee parts inventory, among other functionalities. This versatile software can be accessed conveniently from both computers and mobile devices, making it easy for fleet managers to stay on top of their operations from anywhere.

FleetWave simplifies the oversight of vehicles, assets, and drivers, addressing various aspects such as financial management for both vehicles and equipment while also managing driver regulations, technicians, and service centers. It facilitates comprehensive management of assets throughout their entire life cycle, starting from acquisition and extending to disposal. Additionally, FleetWave monitors expenses, fuel usage, operational metrics, maintenance activities, compliance issues, accidents, and the process of remarketing, which enables rapid data analysis and performance evaluation. This comprehensive approach significantly enhances workflow optimization and boosts operational effectiveness. Moreover, the platform's analytical capabilities help organizations identify trends and make informed decisions for future improvements.

TransportSimple is a comprehensive cloud-based fleet management solution designed to assist commercial vehicle owners in automating their fleet operations, overseeing asset lifecycles, and managing their workforce. With TransportSimple, users can monitor their vehicles, organize maintenance schedules, and set essential reminders. Additionally, the platform includes a tailored application for managing clients and drivers, ensuring effective CRM and driver oversight. Moreover, TransportSimple supports developer API integrations, enabling seamless connections with other applications such as Tallyprime and Maps, and its mobile apps are conveniently available on Android devices. Key features of TransportSimple include: - Trip Management - User-friendly interface - Instant invoice generation - Custom quotation creation - Work Order Management - Digital document management - Inventory oversight - Real-time vehicle tracking - Driver performance management - Efficient trip planning - Notifications and alerts for important reminders - Fuel usage and cost tracking - Customer portal for order tracking - API connectivity with other business systems - Proactive vehicle maintenance - Comprehensive reporting and analytics - 24/7 accessibility - Continuous chat support for assistance In summary, TransportSimple not only simplifies fleet management but also enhances productivity and efficiency in various operational facets.

Founded in 2004, Transpoco has become a leading provider of cutting-edge fleet management solutions. Originally concentrating on GPS tracking, the company has expanded its offerings to include driving behavior analysis, fuel efficiency optimization, and field service management, creating a comprehensive fleet management system that prioritizes driver safety. Today, Transpoco is recognized as a key telematics provider in Ireland, the UK, and France, while actively seeking growth avenues across Europe. In a pivotal development in 2015, the company joined the 1-Telemaics Alliance, collaborating with various telematics companies to enhance the fleet management solutions sector. This alliance highlights Transpoco's dedication to elevating the efficiency and effectiveness of fleet operations, ensuring that they remain at the forefront of innovation in the industry. As they continue to expand their reach, Transpoco aims to set new standards in fleet management excellence.

Pulpo is an innovative cloud-based fleet management platform that consolidates all vehicle-related data in one convenient location. By utilizing this software, you can enhance your workflow and accelerate decision-making processes, ensuring that your business operates efficiently. This centralized system enables you to quickly access and document all necessary fleet information. Say goodbye to cumbersome spreadsheets and traditional paperwork, and instead embrace a user-friendly interface that maximizes your productivity. With Pulpo, you can easily monitor vehicle availability, schedule maintenance, receive alerts, and utilize checklists for drivers, ensuring that no critical steps are overlooked. This comprehensive control allows you to proactively address any vehicle issues, minimizing disruptions to your operations. Not only can you potentially reduce operating costs by up to 30%, but you can also leverage cutting-edge analytics to foresee future challenges. Additionally, you can review essential reports to pinpoint the least efficient and most environmentally damaging vehicles in your fleet, ultimately contributing to a more sustainable operation. By adopting Pulpo, businesses can significantly enhance their fleet management strategies while promoting environmental responsibility.

EROAD offers a straightforward, dependable, and precise solution for managing fleets. This platform meets the needs of fleet oversight, safety regulations, and fuel tax documentation. By providing an integrated system that links drivers, dispatchers, and administrative teams, EROAD enables you to enhance safety, optimize performance, and ensure compliance across your entire fleet. Overall, it streamlines operations and improves communication among all parties involved.

Assetminder is a cutting-edge cloud-based platform designed as a comprehensive solution for the diverse requirements of modern fleet managers and workshop supervisors. This system leverages the proven success of the Fleetminder software suite, which has already gained traction with over 200 transport operators and workshops throughout Ireland and the UK. With Assetminder, fleet managers can confidently adhere to all RSA and DVSA roadworthiness standards through its built-in maintenance planner. Users can easily organize maintenance schedules, establish automatic email alerts, and assign tasks to both in-house personnel and external service providers. Moreover, all completed maintenance activities, along with their respective costs, are systematically recorded for each vehicle. This innovative solution eradicates the reliance on paper for workshop management, enabling managers to effortlessly delegate assignments to their technicians, who can conveniently access job details by scanning job cards or logging in from their mobile devices. The streamlined functionality offered by Assetminder not only boosts operational efficiency but also facilitates improved oversight of maintenance procedures, ultimately leading to enhanced vehicle reliability and performance. Furthermore, the system’s user-friendly interface ensures that both new and experienced staff can adapt quickly, maximizing productivity across the board.

Our solutions for web and mobile platforms simplify the management of your commercial vehicles, enhancing both efficiency and cost-effectiveness. You can access our system from any internet-enabled device, including smartphones, laptops, and desktop computers. With our GPS fleet management, you have the capability to monitor the location of your assets in real-time. Additionally, you can establish alert thresholds and receive immediate notifications through text messages or emails. By integrating GPS tracking with our dash cam technology, you gain a comprehensive overview that significantly boosts fleet safety. The GPS tracking device utilizes a combination of satellites and cell towers to deliver precise latitude and longitude data. When the GPS device detects incidents like hard braking or sudden acceleration, it activates the safety camera to document these events, which may signal potential vehicle collisions. After capturing the video footage, the safety camera uploads it to a cloud server, allowing you to conveniently review the recorded material at your leisure. This innovative approach not only enhances safety but also aids in effective fleet management.

Maximize the effectiveness of your fleet management with Fleet Genius, an all-inclusive, cloud-based software designed for optimal fleet maintenance and oversight. Developed by Prova Systems, this innovative solution guarantees that your vehicles function at their best. Fleet Genius features an easy-to-navigate vehicle dashboard, comprehensive expense tracking, real-time tracking of fleet locations, scheduling for preventive maintenance, analyses of fuel efficiency, alerts for engine diagnostic trouble codes, monitoring of actual idle time, behavior management tools, extensive reporting capabilities, and customizable policy notifications, among various other functionalities. This extensive array of tools ensures that Fleet Genius caters to the varied requirements of fleet operators, enabling them to streamline operations and enhance productivity effectively. With its user-friendly interface and robust features, Fleet Genius stands out as a vital asset for any fleet management strategy.

OMNICOMM Online gives you the power to manage your fleet effectively by keeping tabs on maintenance, fuel usage, and labor costs while fostering a culture of safe and efficient driving. This platform allows for convenient access to both historical and live fleet data from any device connected to the internet, including smartphones, ensuring you're always in the loop. It is engineered to collect and analyze data from vehicle tracking systems, which aids you in making well-informed business decisions rooted in accurate and up-to-date fleet performance indicators. With more than 30 ready-made reports and a customizable report generation feature, alongside the capability to schedule report deliveries, OMNICOMM Online guarantees that you have timely access to pertinent, detailed, and actionable information whenever necessary. Fuel inefficiencies and poor driver management can drastically affect your bottom line, as such expenses may account for nearly half of your total operational costs in the transportation industry. By implementing an automated digital tracking system for your vehicle assets, you can greatly improve efficiency in these crucial aspects of your business, leading to better financial results. In addition to optimizing operations, this strategic method also yields critical insights that can facilitate further performance upgrades, driving your business toward sustained success and growth. Ultimately, embracing this technology positions your fleet for enhanced productivity and profitability.

Effortlessly oversee your fleet with the premier ELD solution on the market, crafted to deliver the most extensive array of features available. Harness accurate and relevant data to boost safety and efficiency throughout your complete fleet operations. Monitor critical elements such as locations, speeds, miles traveled, route selections, waiting times, and a variety of other activities. To alleviate the financial consequences of cargo theft, protect your assets with GPSTab’s cutting-edge Asset Trackers. This ensures that your drivers, vehicles, loads, and essential equipment are secure, significantly reducing costly losses and liabilities. Our Tail Light Trackers, ingeniously designed to integrate seamlessly, are particularly successful in deterring theft. By utilizing a tracker that resembles and operates like a standard tail light, you can greatly diminish the chances of losing a trailer to theft or misplacement. Moreover, with access to truck diagnostics, users can quickly interpret error messages and retrieve vital vehicle information effortlessly. This capability not only empowers fleet managers to make well-informed choices but also helps maintain peak vehicle performance over the long term, ensuring a more efficient fleet operation overall. Ultimately, investing in these solutions allows for streamlined management of your fleet, contributing to a safer and more productive environment.

Increase your revenue while minimizing costs through the implementation of efficient and secure routing solutions for your vehicles and shipments. This service provides industry-standard routing specifically designed for trucks, featuring detailed mileage and mapping for various vehicle types, including Light, Medium, and Heavy-Duty Vehicles. Integrate seamlessly with premier fuel optimization platforms, routing and scheduling tools, and transportation and supply chain management systems, ensuring a fully customized and standardized approach throughout your organization. With an integrated Hours of Service (HOS) Manager, you can optimize total drive time by effectively accommodating breaks and stops within your route planning. Support both global and intermodal operations with access to extensive Worldwide and Rail map data. By utilizing a PC*MILER true cost rating, you can strengthen relationships and facilitate more productive negotiations while ensuring operational consistency. A key feature allows for the direct transmission of planned routes to drivers, promoting adherence to the predefined path. Enhance customer service and manage transportation costs effectively with a holistic solution that covers routing, dispatching, visibility, and analytics, all while adapting to the changing needs of your business. Additionally, this innovative strategy not only simplifies processes but also significantly boosts overall efficiency and productivity within the supply chain, ultimately leading to improved service delivery and cost management. As your operations grow, leveraging these tools will be essential for maintaining a competitive edge in the market.

Rhino Fleet Tracking is a comprehensive cloud-based solution for managing fleets that can be accessed via both desktop and mobile platforms. This innovative tool enables users to utilize GPS technology for real-time vehicle tracking and route visualization with up-to-date data. In addition to this, fleet managers can provide constructive feedback to drivers, enhancing overall performance. Another valuable feature of Rhino Fleet Tracking is its vehicle maintenance alert system, which notifies users when their vehicles need repair or servicing, ensuring optimal fleet operation. This combination of functionalities makes Rhino Fleet Tracking an essential tool for efficient fleet management.

Agile Fleet's FleetCommander offers an all-encompassing solution for fleet management, including secure hosting, in-depth reports and dashboards, as well as several optional modules. Whether managing a fleet of just 25 vehicles or several thousand, FleetCommander empowers organizations to maximize vehicle sharing, assess utilization rates, and supervise both drivers and vehicles via an online platform, among other capabilities, guaranteeing smooth and efficient fleet operations. This cutting-edge system aims to improve operational efficiency while simplifying fleet management tasks, ultimately transforming how organizations handle their transportation needs. Additionally, its user-friendly interface ensures that all features are accessible to fleet managers of varying expertise.

Fleet is an innovative online maintenance management solution aimed at boosting operational efficiency by facilitating the effective tracking, reporting, and oversight of fleet maintenance, repair costs, and fuel transactions. With the Fleet mobile app, drivers can easily carry out electronic Daily Vehicle Inspection Reports (eDVIRs), perform pre- and post-trip evaluations, report any vehicle problems and accidents, log fuel expenses, and initiate work orders without hassle. By establishing a direct line of communication between management and drivers, Fleet removes the reliance on paper forms, keeping you up-to-date on the maintenance condition of your fleet. Moreover, the app enables drivers to perform daily inspections and document any issues or details regarding fuel purchases with simplicity. Real-time alerts are dispatched to you whenever a potential issue arises, allowing for swift intervention and resolution. Fleet also boasts robust work order management features, enabling you to create, assign, and track work orders while monitoring labor hours, total costs, and vehicle downtime effectively. This holistic approach not only streamlines the maintenance workflow but also significantly enhances operational performance, ensuring your fleet runs smoothly and efficiently. By utilizing Fleet, organizations can expect to see reduced downtime and improved resource allocation, further solidifying their operational advantages.

Rynse is an innovative fleet management platform designed to streamline the vehicle maintenance experience for fleet managers by providing a comprehensive suite of services and access to various vendors, along with robust tracking and billing capabilities. It features real-time monitoring of vehicle activities, precise billing with thorough statements, and customized spending controls to mitigate fraud and lower costs. Drivers have the advantage of easily accessing numerous services, such as car washes, fuel stations, EV charging locations, and maintenance options at various local establishments without being restricted to certain brands, which greatly enhances both convenience and efficiency. Rynse serves a diverse array of sectors, including governmental bodies, nonprofit organizations, educational institutions, corporate enterprises, as well as rideshare and delivery services. The platform is crafted to boost operational effectiveness, lower fraud risks, and ensure vehicles are kept in peak condition while prolonging their service life. By transforming the fleet management process, Rynse aims to make vehicle care not only more accessible but also significantly more efficient for all users, ensuring that fleet supervisors can focus more on strategic tasks rather than logistical challenges. This comprehensive approach positions Rynse as a leader in the evolving landscape of fleet management solutions.

Accelerator is an easy-to-use software solution designed for vehicle maintenance. This system is accredited by Earned Recognition and is a FORs associate, making it a trusted choice for many. It is suitable for managing both Workshops and Fleets efficiently. With Accelerator, users can handle various aspects of Fleet management, Workshop oversight, Vehicle tracking, Plant management, and Equipment administration. The software allows for unlimited data storage, seamless integration with accounting systems, and the convenience of reducing paper usage through a mobile app. Picture having all your fleet information accessible right from your smartphone. This innovative approach promises to streamline operations and enhance productivity for businesses in the transportation sector.

My20 DriveLiFE stands out as the premier trucker application and ELD that serves a meaningful function. An Electronic Logging Device (ELD) should offer more than just fundamental features, whether you are an owner-operator, a fleet supervisor, or a business operating on narrow profit margins. The My20 app, enhanced by the innovative GoLoad services, is specifically crafted to maximize the utility of your ELD. By utilizing advanced cloud technology and GPS data, this app restores control to its users. My20 ELD encompasses all essential tools for fleet managers to meet FMCSA compliance for electronic logging devices (ELDs) while effectively overseeing their fleets. Powered by the Tower, My20 ELD merges straightforward, robust, and efficient capabilities into a comprehensive tool that optimizes every driving aspect, boosting both productivity and profit potential for fleets. With the user-friendly Tower dashboard, fleet managers can now effortlessly oversee their trucks, fostering transparency and efficiency in their operations. This seamless integration ultimately empowers businesses to thrive in a competitive landscape.

Fast Forward TMS is a robust solution tailored for carriers to optimize every aspect of their operations. The platform supports real-time dispatching, load management, route optimization, and fuel tracking. With a user-friendly interactive dashboard and detailed performance insights, Fast Forward TMS enhances visibility into fleet operations, enabling better decision-making. Additional features like driver payroll management, document handling, and IFTA report generation make it an all-in-one platform for maximizing operational efficiency and profitability.

The Omnitracs One Platform empowers users to select vital applications while discarding the unnecessary, ensuring a steady stream of updates that do not disrupt everyday activities, all while leveraging cutting-edge technology enriched with insights from transportation and supply chain management. With drivers today facing an increasing load of administrative duties, Omnitracs is committed to improving their journey from beginning to end. Each stop along their route brings distinct obstacles, and customizable, user-friendly task lists can assist drivers by presenting relevant information that is adapted to the specific stop, location, and customer needs. When drivers are confronted with the right forms, they often encounter distractions from irrelevant fields, which can impede their efficiency. By offering forms that are specifically designed to include only necessary fields, the paperwork completion process becomes significantly more streamlined. Inconsistent data collection, human errors, and misplaced documents can severely affect operations and lead to lost revenue opportunities. By merging forms, documents, and images into a cohesive digital workflow, businesses can optimize their processes, ensuring everything operates smoothly and effectively. This strategy not only simplifies the tasks faced by drivers but also contributes to a marked increase in productivity across the transportation industry, ultimately benefiting all stakeholders involved.

Dolphin Fleet Management is a purpose-built software solution designed to handle multiple elements of fleet upkeep, focusing on driver certifications, technician productivity, employee records, supplier interactions, and parts stock specifically for the school bus industry. By employing the innovative approach of contrasting "Keyboard time" with "Benefit" engineering, alongside the concept that software should utilize all accessible data to complete tasks, Dolphin has become an exceptionally intuitive and effective fleet management application within the market. Its focus on the school bus sector has positioned Dolphin Fleet Management as a leader in this specialized area, offering functionalities like real-time vehicle tracking and sensor data presented on an interactive map, along with a thorough historical record of vehicle movements. Furthermore, it supports the management and calibration of various sensors related to weight, temperature, and fuel, while producing in-depth reports and notifications for different operational occurrences, thus ensuring peak fleet efficiency. This application not only boosts operational effectiveness but also enhances communication and accountability throughout the fleet management workflow, ultimately leading to a more organized and productive transportation system. The ongoing commitment to innovation ensures that Dolphin remains at the forefront of fleet management technology.