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What is Smartlook?

Smartlook is a mobile analytics platform designed to help websites and applications uncover the reasons behind user behaviors, benefiting more than 300,000 businesses across various sectors. By eliminating uncertainty, it provides concrete, actionable insights into user actions.

This innovative solution delivers a detailed understanding of user interactions at a granular level. With its continuous visitor recordings, Smartlook enables you to monitor every individual navigating your site or app. Its automatic event tracking feature allows for the observation of specific actions taken by visitors, while conversion funnels help analyze conversion rates and identify the causes of user attrition. Additionally, its heatmaps offer extensive data regarding how users click, scroll, and hover throughout your web pages.

In 2019, Smartlook received recognition as one of the Top 100 Software Products in the G2 Crowd Awards, underscoring its value in the market. Notable clients include O2, Miele, and Hyundai, demonstrating its appeal to a diverse range of industries. Furthermore, the platform is capable of recording gameplay from Unity-engine games, expanding its utility in the gaming sector. This versatility makes Smartlook a comprehensive tool for understanding user engagement across multiple platforms.

Pricing

Price Starts At:
$39 per month
Price Overview:
Free package: 1,500 sessions/month
Startup package: $39/month for 5,000 sessions/month
Business package: $95/month for 15,000 sessions/month
Ultimate package: contact Smartlook for more pricing information
Free Version:
Free Version available.
Free Trial Offered?:
Yes

Screenshots and Video

Dashboard

Dashboard

Company Facts

Company Name:
Smartlook
Date Founded:
2016
Company Location:
Czech Republic
Company Website:
www.smartlook.com/
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Product Details

Deployment
SaaS
iPhone
iPad
Android
Training Options
Documentation Hub
Online Training
Webinars
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Smartlook Categories and Features

Web Analytics Software

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

UX Software

Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

Session Replay Software

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

Product Analytics Software

Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

Predictive Analytics Software

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Mobile App Analytics Tool

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Marketing Analytics Software

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Heatmap Software

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Customer Experience Software

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

AB Testing Software

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

More Smartlook Categories

Smartlook Customer Reviews

Write a Review
  • Reviewer Name: Anis A.
    Position: Ownership Workflow Coordinator
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Ideal for Visual Website Analytics and User Behavior Insights

    Date: Jan 17 2024
    Summary

    Businesses looking for visual insights into user activity on their website might find great use for Smartlook. Its capabilities for heatmaps, funnel analyses, and session recording make it an invaluable tool for improving user experience and website performance.

    Positive

    With the use of Smartlook's funnel analysis tools, companies can monitor and examine the actions customers take on their website to accomplish particular objectives. For better understanding and execution of the conversion process, this functionality is essential.

    Negative

    Although Smartlook offers strong visual analytics, some users might feel that it has less complex reporting choices than more specialist analytics tools. Extra tools could be needed for businesses with complicated reporting requirements.

    Read More...
  • Reviewer Name: Jenny S.
    Position: Systems Analyst
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Reporting and sharing capabilities are great

    Date: Mar 08 2021
    Summary

    Smartlook is one way to set up funnel tracking with custom events/URL's etc.
    Provides a better understanding of how web pages and landing pages are performing.

    Positive

    Setting up screen and sharing recordings with my clients is now easy and within minutes. I addition it also allows UID to be passed to the Smartlook app.

    Negative

    It has crucial analytical data but it would even be more great if Heatmaps can show % clicks on map.

    Read More...
  • Reviewer Name: Metricoid T.
    Position: Offshore Software Product Development
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best UX Tool

    Date: Sep 29 2021
    Summary

    My experience with this product is amazing. This software provides solutions which are beneficial for future planning of development.

    Positive

    Help to find where users are struggling on websites and apps.
    Provides the best solutions for improving user experience.

    Negative

    There are no cons about this product, but I feel price should be more affordable.

    Read More...
  • Reviewer Name: Michael M.
    Position: Software Development
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Log visitor sessions and improve the web experience!

    Date: Jun 21 2021
    Summary

    Smartlook has provided essential data about the movement and impact of our website, from time and space details to recordings and heat maps to get insight into the modules with the most visitor interaction. We have been able to solve problems, devise powerful strategies to improve the user's web experience, generate customers and opportunities. I do not doubt that it can be of great use to your company, easy to start using. It provides valuable resources to improve users' web experience and generate new customers and opportunities.

    Positive

    Since using Smartlook, we have been able to track our website activity in detail; we can get details of time, location, unlimited recordings of visitor sessions through our website, and more. It is as helpful as it is easy to access and use; we can devise strategies and implement improvements to provide a better experience, and their technical support is exceptional.

    Negative

    I have had no problems with this tool; it has been beneficial. However, I consider that the price is somewhat high and may represent a limitation for small businesses.

    Read More...
  • Reviewer Name: Zeeshan M.
    Position: Trader
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Systematic Approach

    Date: Jun 29 2021
    Summary

    You can manage and restrict user access.
    I have been using it to analyse the people and plan future changes.
    It has a toolkit to improve efficiency.

    Positive

    - Everything is briefly represented on the dashboard.
    - You can record sessions for auditing.
    - It saves every detail of traffic from IP to location and gives an accurate report.

    Negative

    The price could be more reasonable.
    Mobile applications need few improvements.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Data analyst
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Outstanding web analytics

    Date: Aug 05 2020
    Summary

    It gives informative analytics reports about performance and user behavior of mobile applications and websites. Overall I use Smartlook for my business website to analyze my campaign performance and visitor behaviors.

    Positive

    It's very easy to deploy and implement on any size of the business website. Reports are informative. Visitor tracking and behavior analysis feature. The daily analytics summary saves time.

    Negative

    Overall it's an outstanding web analytics platform.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Senior Technical Support
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Powerful e-commerce website analytics platform

    Date: Aug 29 2020
    Summary

    Smartlook is an incredible analytics solution for the website. It allows us to track and maintain a good standard of usability and features for users. Overall we had a positive experience with it.

    Positive

    #1- Powerful and detailed website analytics solution.
    #2- It makes ease for maintaining user interests.
    #3- Best Visitor behavior and activity analysis.
    #4- Best for e-commerce websites.

    Negative

    #1- We had an overall positive experience with it.

    Read More...
  • Reviewer Name: Fabian M.
    Position: Growth Hacker
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Nice tool for Startups

    Date: May 29 2019
    Summary

    If you launch a SaaS startup, smarlook is a tool to have on your website

    Positive

    Record everything which make it rely useful for startup. On don't necessary know what you want to record ahead of time. Smartlook allow to make retroactive analysis of data.
    Pricing is reasonable for startup.

    Negative

    Segment integration is still in beta.
    You need some analytical skills to use this tool

    Read More...
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