Top SocialScreen Alternatives

Revolutionary technology tailored for digital signage experts Yodeck stands out as a premier cloud-based platform for digital signage, delivering unbeatable performance. It energizes your screens with vibrant content that captivates your intended audience right away. Creating, scheduling, and designing content is a breeze with Yodeck's web-based tools. To effectively communicate with your key demographics, you can utilize eye-catching media such as videos, images, PDFs, Office documents, data dashboards, and social media feeds. Yodeck ensures robust security and management capabilities suited for enterprises. Its innovative drag-and-drop editing function empowers users to creatively arrange content into visually appealing formats. Proudly, Yodeck provides an unparalleled digital signage solution, catering to a diverse range of businesses, from small local eateries to major corporations like Delta Airlines, Autodesk, and Adobe. This versatility makes it an ideal choice for any organization looking to enhance its communication strategies.

Skykit offers robust digital signage solutions that convert ordinary screens into visually appealing displays. With its infinitely scalable platform, Skykit enables users to deliver content to countless screens across the globe. Our services assist you in engaging your target audience through various formats, including digital menu boards, corporate communications, and social media updates. Skykit Beam, our digital signage management system, supports a diverse array of content types that can be showcased to enhance viewer engagement. Options include images and videos, PDFs, Google Slides, and social media feeds, along with infotainment updates such as weather, news, and financial information. Additionally, you can feature interactive websites and touch-enabled content, ensuring your displays are dynamic and captivating. This versatility sets Skykit apart as a leader in the digital signage space.

Kitcast provides a straightforward digital signage solution for Apple TV that allows users to implement displays wherever they are needed without the hassle of complicated setups or technical issues. With just a few simple clicks, you can have your screens sharing your desired messages seamlessly. If you require expansion, easily link multiple screens and quickly deploy them using MDM capabilities. Diverse Content Capabilities Select from a range of professionally crafted templates and widgets, or utilize an AI tool to generate captivating, interactive displays. You can customize your screens by dividing them into sections, applying smooth transitions, and adjusting layouts to fit your specific communication preferences. Kitcast accommodates a variety of content types, including images, videos, live streams, and dashboards, ensuring that your message is delivered effectively. User-Friendly Management, Robust Features Designed with user-friendliness in mind, Kitcast’s dashboard is accessible for those without a technical background while offering skilled IT professionals advanced features such as API integrations. Being cloud-based, Kitcast enables you to manage your screens from anywhere at any time. You can modify content, arrange playlists, target specific displays with tag-based rules, and categorize screens into organized groups. With Kitcast, you can ensure that your important messages are communicated precisely when they need to be.

An intelligent digital signage solution Presenting content on digital displays doesn't have to be challenging. ViewBox simplifies this process. It enhances the way you communicate essential updates and announcements through your screens, leading to greater customer engagement. By showcasing your latest promotions and services, you can drive sales growth. Furthermore, you can keep your audience informed by sharing company news, metrics, and social media updates. Highlighting inventory, product features, and new launches becomes effortless, ensuring that your customers are always in the loop and connected. This not only boosts visibility but also cultivates a more informed customer base.

SmartSign2Go stands out because it was designed specifically for small teams, as opposed to large enterprises. This focus results in a streamlined and user-friendly interface that enhances efficiency, allowing you to concentrate on your business operations. Additionally, it offers distinctive advantages like engaging presentations featuring animations and web-based applications. You can also extend the use of your content beyond just your website screens, enabling downloads and printing options as well. Moreover, our exceptional support is available via phone, text, or email to assist you whenever needed. Don't miss out on the opportunity to try SmartSign2Go today, with a free trial and no long-term commitments required! Experience the difference for yourself and see how it can elevate your team's productivity.

We simplify Digital Signage, making it accessible for everyone. Effortlessly showcase your products, images, videos, and social media feeds on screens throughout your retail space. With complimentary support, intuitive software, and competitive pricing, our solution works seamlessly with any television. EXPERIENCE IT FOR FREE! There are no credit card requirements or long-term commitments necessary. Your browser might not support the video tag. Utilize Digital Signage to achieve your business goals with flexible tools that accompany your team wherever they go. Improve Corporate Communications by displaying important updates and analytics on screens connected to your business data. Drive Sales by highlighting your newest promotions, featuring products, and enhancing brand awareness through captivating displays. Cultivate Customer Loyalty by offering useful information to clients, such as pricing and reviews, which keeps them engaged. Our Digital Signage software simplifies the management of relevant content across any screen, enabling you to control one display or thousands from anywhere in the world. This groundbreaking approach allows you to transform your engagement strategy and guarantees that your message is effectively communicated to your audience, ultimately leading to better interaction and satisfaction. Experience the difference that streamlined Digital Signage can make for your business.

We find ourselves in an ever-evolving age dominated by multiple screens. Capturing the attention of your audience now requires delivering the right content on the right screens at the precise moment. With Dynasign's groundbreaking content management platform, engaging your audience—whether they are in transit or at rest—becomes a seamless experience through digital signage and mobile interfaces. The time for simply displaying static content on digital signage is over, as this method does not forge a genuine connection with viewers. If you are contemplating the launch of a digital signage network or wish to develop tailored smart content solutions for your industry, Dynasign stands out as your ideal partner for delivering exceptional results. We bring vibrancy to each screen, transforming them into dynamic communication tools. Our all-encompassing, customizable digital signage solution for campuses is ready for deployment and boasts a range of features, including emergency alerts, live streaming, event calendars, social media integration, mobile connectivity, informational kiosks, and sophisticated wayfinding systems. Furthermore, Dynasign is proud to be a member of the Intel Intelligent Systems Alliance, which amplifies our capability to deliver state-of-the-art solutions. Together, we have the potential to redefine how information is disseminated and experienced across diverse platforms, paving the way for a more connected and informed audience. This collaboration not only enhances viewer engagement but also sets a new standard in the world of digital communication.

The kompas® system, developed by dimedis GmbH in Cologne, is recognized as one of the most versatile and durable digital signage solutions currently on the market. The integration of dynamic visuals has demonstrated a strong impact, particularly when paired with real-time content such as weather updates, news articles, and social media streams; this collaboration is leading to a growing prevalence of screens, informational displays, and video walls in public spaces. Digital signage serves as an effective communication and marketing tool at points of sale (POS) or points of interest (POI) through these visual displays. By including videos, tweets, and images along with interactive features, businesses can create a more engaging experience for visitors, thereby strengthening their messaging. This innovative technology is making notable advancements across various venues, such as airports, train stations, shopping malls, hospitals, and educational institutions, highlighting its adaptability and impact. The widespread adoption of digital signage is not only revolutionizing how information is communicated to the public but also establishing it as a critical component for effective modern engagement strategies. As this trend continues to grow, we can expect to see even more creative applications and enhancements in the digital signage landscape.

ScreenCloud is a digital signage solution that operates in the cloud, facilitating the seamless upload of images, videos, and social media posts to various screens. This versatile platform supports devices such as the Amazon Fire TV Stick, Android TV, Google Chromebit, and Chromecast. Users can easily broadcast company updates across tablets and televisions alike. Among its numerous features are support for multiple screens, a comprehensive media library, media RSS capabilities, efficient digital media management, remote control options, as well as integration with mobile devices and websites. Additionally, ScreenCloud offers noticeboard functionality, video support, streaming options, a content store, a widget store, and automatic updates for players, making it a robust choice for digital signage needs. With such an extensive range of tools, ScreenCloud is designed to enhance communication and engagement across various platforms.

UCView is an innovative and adaptable digital signage management platform suitable for organizations of any size. This software solution is offered in both on-premise and cloud-based formats, allowing for versatile deployment options. Key functionalities include multi-screen display capabilities, comprehensive content management, and extensive media storage. Users benefit from features such as content scheduling, maintenance planning, and customizable display layouts. Additionally, UCView hosts a diverse content store with more than 80 applications, covering topics from weather updates to local news broadcasts, ensuring that users can engage their audiences effectively. With its robust features, UCView stands out as a leading choice for digital signage needs.

Transform any screen into a cutting-edge digital signage solution in just minutes with CloudShow. Renowned by businesses around the globe, see how CloudShow can take your operations to new heights today. Whether you're in need of a menu display for your restaurant, an advertising screen in your entrance area, or a dashboard for monitoring production metrics, CloudShow is equipped to meet all your digital signage requirements. Start your adventure with a vast array of over 60 applications designed for swift implementation. The possibilities are endless, ranging from image galleries and video streams to dynamic social media interactions! You can easily set up specific schedules to show different content at chosen times during the day or on particular days of the week. Streamline the management of your devices with easy-to-use templates—create a design once and apply it to multiple screens with a single click. Elevate your signage by adding widgets that can display useful information like the current time, date, weather updates, and much more! Each time you modify your device settings, your digital signage refreshes automatically, removing the need for tedious manual updates; it's truly a hassle-free experience! Unleash the potential of modern signage with effortless content management and a variety of applications right at your command. With CloudShow, you'll be ready to engage your audience like never before.

CMS Signage offers a dependable and cost-effective cloud-based digital signage solution that energizes your displays with captivating content designed to immediately attract your audience's attention. You can effortlessly oversee the material displayed on your screens, which encompasses everything from static images and videos to PDFs, while also incorporating dynamic elements such as weather updates, clocks, and countdown timers. As a smaller enterprise, we prioritize direct communication with potential users, ensuring that customization options are available without imposing development expenses on you. This commitment to accessibility allows for a more tailored experience that meets the specific needs of each client.

Our creative team has developed a user-friendly and powerful online platform for the efficient management of remote displays. This versatile interface acts as an essential tool for refining your communication methods. Take advantage of our advanced, multi-channel solutions that cover websites, social media, and various digital mediums to boost your marketing initiatives, resulting in greater sales and broader audience engagement. We offer a wide array of multi-platform players that work seamlessly with Windows, Linux, Android, iOS, and SOC, allowing you to manage different types of screens including LED, LCD, totems, digital furniture, tablets, overhead projectors, screen walls, and menu boards. Regardless of whether you are managing a single screen or a vast network of thousands, you can easily control your entire display fleet without limitations. Our design office is dedicated to tailoring solutions that align perfectly with your specific needs. EMITY not only allows for the simultaneous streaming of identical content across numerous screens but also gives you the tools to effectively schedule broadcasts. Furthermore, EMITY supports the effortless distribution of a variety of content types from diverse sources such as web feeds, APIs, databases, RSS feeds, weather information, traffic data, real estate APIs, and much more, ensuring that your content remains dynamic and captivating. By utilizing this all-encompassing system, you can significantly enhance your audience's overall experience while optimizing your communication strategies, leading to improved outcomes for your organization. Ultimately, our platform is designed to transform how you engage with your audience through innovative technology and tailored solutions.

Startle's digital signage solution is a versatile cloud-based platform tailored for visual branding and content display, empowering retail and hospitality businesses to effortlessly upload, schedule, and manage static images and videos across numerous screens via an intuitive interface, customizable layouts, and specific scheduling options that adjust displays based on location, day, or time. Within Startle's Studio content management system, it serves as a centralized resource for overseeing signage alongside various branded media, facilitating remote content updates, utilizing templates, and crafting unique designs that amplify promotions, menus, announcements, and customer engagement in physical spaces. The software's scalability allows it to operate effectively from a handful of screens to thousands, and it boasts features such as API access for real-time data integration (including updates on weather, news, and transportation) while maintaining seamless compatibility with Startle's audio solutions for a unified visual and auditory experience. Furthermore, it integrates energy-efficient functionalities that automatically switch screens to standby mode during inactive hours, promoting sustainability and operational efficiency. With its extensive features and adaptability, Startle's platform proves to be an indispensable asset for contemporary businesses eager to enhance their branding and customer interaction strategies, ensuring they remain competitive in an ever-evolving marketplace. The combination of these capabilities positions Startle as a leader in the digital signage industry, catering to the diverse needs of its clients.

Regular, automated software updates ensure that your digital signage remains both secure and reliable. This means your content will remain accessible, even if there’s a temporary internet outage. With ease, you can design playlists and organize your content for the upcoming month all in one go. If you're proficient with Linux and only need to manage a single screen, then the Screenly Open Source Edition is tailored for you. On the other hand, Screenly's subscription plans provide robust commercial features, dedicated support, and the flexibility to oversee multiple digital signs from a distance. Each screen necessitates an individual Screenly Player to function. Launched in 2011 as an open-source initiative, Screenly now supports over 10,000 digital signs worldwide. Your Screenly digital displays can be personalized with a variety of media types, including images, videos, live web pages, and more. Simply log into our online platform, and connect the Screenly Player to your display via HDMI for seamless operation. This versatility allows businesses to adapt their messaging dynamically and engage their audience effectively.

Signagecloud presents a powerful web-based software solution for controlling digital signage displays, featuring a wide range of capabilities while still being accessible for users, prompting a reevaluation of previous display management methods. This platform enables you to display various content types, including websites and social media feeds, and allows for the creation of captivating material by incorporating your chosen RSS feeds. Users can select from an extensive library of over 150 professionally designed layouts or utilize the Web-Editor to create custom designs that reflect their unique style. The software provides the functionality to schedule content with timers for each playlist, allowing for precise control over what is shown at different times. Device grouping simplifies management tasks, ensuring a smooth operational experience across multiple displays. Moreover, users can personalize their signage by uploading logos and adjusting colors and styles to align with their brand identity. With the ability to manage numerous digital signs from a single account, dynamic content can be shown with ease, updating automatically as needed. Among its extensive features, the software also includes a content builder, the ability to schedule content based on conditions, a universal layout that adapts to all screen resolutions, and efficient device management tools, making it a comprehensive choice for effective presentations. In conclusion, Signagecloud transforms the landscape of digital signage with its user-friendly design and extensive feature set, offering an unparalleled experience in display management.

Arrange your displays to present digital content through a user-friendly online platform. Improve both internal and external communications by implementing real-time digital signage. With DashMon Apps, your content gains greater significance, effectively engaging your audience. Add diverse elements like social media feeds, news updates, graphics, videos, and statistics to enhance viewer interaction. You can also design customized applications that meet your unique needs, enabling you to display a live dashboard that includes data, visuals, alerts, and additional content. Moreover, you are empowered to manage your content efficiently or create curated playlists for display on your screens. In essence, harnessing digital content is essential for fostering connections with your audience. This vibrant strategy not only keeps viewers informed but also provides entertainment, enriching the overall experience for everyone involved, leading to higher engagement rates.

Enjoy ten screens at no cost for an unlimited time, with a nominal fee of PS2 monthly for each extra screen. PosterBooking transforms any television or monitor into an effective digital signage solution, enabling you to manage and upload images and videos from a user-friendly dashboard. With the capability to upload endless content and design an infinite number of playlists, you can easily schedule your media to display at your preferred times. The platform supports various content formats, including images, videos, web URLs, and Google Slides, and it also features integrated weather and news applications. Additionally, there are options for scaling up through white-label services, allowing for a customized experience tailored to your needs. This flexibility makes it an ideal choice for businesses looking to enhance their visual communication.

PLAYipp emerges as a top-tier digital signage solution, crafted to elevate communication through digital displays and enabling organizations to effectively engage with their target audiences. With the endorsement of more than 4,000 businesses and institutions, PLAYipp incorporates an easy-to-navigate interface that facilitates the creation and distribution of content tailored for specific audiences, times, and locations. The platform is equipped with a host of features, such as customizable templates and layouts, an extensive media library supporting a variety of file types, and smart scheduling to ensure relevant information is displayed at optimal times. Administrators gain the advantage of managing user roles, grouping screens for efficient content sharing, and activating energy-saving modes to enhance overall efficiency. Additionally, PLAYipp provides seamless compatibility with existing platforms like intranets, social media, and data management systems, thereby improving the automatic dissemination of information across the organization and reducing redundant tasks. With its innovative approach, this adaptable platform not only transforms communication methods but also fosters increased engagement in various environments, making it an invaluable tool for any organization. In a rapidly evolving digital landscape, the capabilities of PLAYipp ensure that organizations remain at the forefront of effective communication strategies.

SIGNAO provides a highly efficient and user-centric screen communication solution designed for both internal and external business engagements. Their digital signage offerings enable seamless and effective communication across various platforms. At the heart of their services is the SIGNAO Studio, an interactive content management system that boasts a multitude of applications for delivering captivating content on screens. The platform allows for the configuration of multiple connections and data streams, creating a tailored experience in diverse display environments. Updates to information occur automatically in real-time, ensuring that your messaging accurately reflects your brand identity, whether intended for internal communication or for captivating customer interactions via screens. Furthermore, the SIGNAO design studio is meticulously designed to meet the specific needs of digital signage. Within this platform, users can craft and personalize distinctive content that aligns with their strategic, editorial, and technical goals, guaranteeing that visual communications are not only flawless but also impactful. This all-encompassing strategy ensures that your messaging is not only noticeable but also resonates deeply with your target audience, fostering stronger connections between your brand and its viewers. Ultimately, SIGNAO's approach empowers businesses to elevate their communication strategies significantly.

Digital signage is an electronic display solution that showcases a range of content, such as television programs, menus, critical information, advertisements, and various messages. Utilizing advanced technologies like LCD, LED, OLED, or projection, digital signage can be found in a wide array of locations, including retail shops, hotels, restaurants, and corporate environments. With Wariyum Signage, users benefit from the ability to control multiple screens through a single platform, which removes the hassle of having to manually adjust each display on-site. Starting with one digital signage screen often leads to the addition of more, making a centralized management system vital no matter how many displays you have or where they are situated. Users can easily plan their content to show at designated times and dates, with the added capability to set up recurring messages for regular updates. This adaptability empowers businesses to engage their audience effectively while responding to evolving demands, ensuring that their messaging remains relevant and timely. Consequently, the integration of digital signage can significantly enhance communication strategies across various industries.

Implementing digital signage can be simple and effortless. Fugo offers user-friendly digital signage software that eliminates the complexities and costs associated with managing screens and content. Any display can achieve enterprise-level performance and functionality. Do you believe that consumer-grade devices can't support digital signage? You may want to reconsider that notion. To create impressive digital signage displays, you don't necessarily require high-end screens or advanced media players; a robust platform is sufficient. Fugo empowers you to convert any television into an efficient digital signage tool. Are you finding digital signage challenging? Fugo could be the solution you're seeking. The software is designed to be straightforward and accessible for all users. No IT expertise? That's not a problem at all. You can easily upload your own content or utilize our design studio, equipped with applications and customizable templates, to create something unique. Say goodbye to costly design expenses, as Fugo helps you maximize your resources effectively. With Fugo, creating compelling digital signage has never been more achievable.

Professional Infoscreen software streamlines the creation and management of captivating content for your digital displays, empowering you to effectively connect with customers, guests, or staff at your venue. It facilitates the easy production and management of content that adheres to corporate branding standards across numerous information screens. You can take advantage of any HDMI-compatible display without the necessity of investing in new hardware. Furthermore, the software includes functionalities for managing campaigns and user permissions, making it suitable for organizations with intricate requirements. By displaying your offerings across multiple screens in various locations, you can enhance visibility and user engagement significantly. This software guarantees that your messages are delivered consistently and in an aesthetically pleasing format, ensuring a professional appearance. Ultimately, it serves as a valuable tool for businesses looking to enhance their communication strategies and engage their audience effectively.

The ease of using digital signage software has reached new heights! You can effortlessly manage your screens anytime and from anywhere. Look is a cloud-powered digital signage platform that simplifies the process of displaying various types of content, including social media feeds, on any screen. It works seamlessly with devices like Amazon Fire TV, Fire TV Stick, Android TV, and Google Chromecast, enabling you to utilize any TV or tablet to effectively communicate your company's news in a captivating manner. Notable features include a comprehensive media library, support for multiple screens, media RSS capabilities, digital content management, and integration with mobile and web platforms, as well as video streaming and support. The advanced layout designer allows users to craft impressive interactive scenarios in just minutes without needing any programming knowledge. Additionally, Look provides HDMI Plug&Play media players equipped with a customized operating system for enhanced functionality. This combination of features makes Look a versatile choice for businesses looking to elevate their communication strategies.

Digital signage is an electronic framework consisting of screens that employ specific hardware or software to present tailored content. These screens can display a wide range of digital media files that can be programmed and refreshed at any time. This technology serves various functions, such as disseminating information, promoting products, boosting brand visibility, and improving communication. Users have the flexibility to easily create, oversee, integrate, and schedule their content as desired. Exhibio Digital Signage Systems are utilized in various settings including lobbies, restaurants, waiting areas, educational facilities, government offices, retail environments, call centers, manufacturing sites, airports, hotels, and trade shows. With an intuitive design, Exhibio's platform features recognizable icons and a clear, step-by-step guide that enables users to effortlessly create professional-grade displays. If you have found this website, you have the opportunity to leverage Exhibio Digital Signage solutions to elevate your communication approach. The adaptability of digital signage is continuously transforming the way information is communicated across different industries, making it an essential tool for modern communication strategies. As more organizations adopt this technology, the potential for innovative applications will only expand.

Smart Content offers a cloud-based digital signage platform (DOOH) that serves both corporate clients and individual users. Once you register and log into your account, you'll be able to access a design studio where you can create, edit, save, and publish digital signage to the cloud from anywhere in the world. These digital displays can be presented on various screens, TVs, or displays in either portrait or landscape formats through numerous compatible applications and devices. You can seamlessly manage your signage and screens remotely via our intuitive content management system (CMS), which enables you to assign specific content to different displays and take advantage of the auto-refresh feature to keep your information current. Moreover, Smart Content is designed to work with devices such as Amazon Fire TV and Tablets, Google Chrome OS, and a wide range of Android devices, providing users with both flexibility and accessibility. This adaptability ensures that Smart Content effectively enhances digital communication strategies for all users, helping them engage their audiences in compelling ways.

Videon.io Digital Signage provides a dependable solution for digital signage that can easily adapt to your needs. With this platform, you can design impressive advertisements and transmit messages across your synchronized screens. Operating on Windows 10, Videon features an intuitive interface that simplifies navigation. It allows you to display various digital content, including images, videos, and web pages, on any monitor, television, or projector. The system includes a cloud-based content management feature that governs how content is played back and presented. All that is necessary is a display and a computer running Windows 10. As for the hardware, you have the option to select from an array of devices, including televisions, professional displays, projectors, LED panels, and computers, as long as they are equipped with the current version of Windows 10. To get started, simply install Windows 10, launch Videon, and scan the provided QR code. This setup allows you to manage all settings remotely, such as playback zones, reboot schedules, and content updates. Additionally, you can start your experience at no cost. What sets Videon apart is its commitment to exceptional customer support, ensuring users have the assistance they need. With these features, Videon aims to enhance your digital signage experience to new heights.

AbleSign is a versatile digital signage solution that enables users to showcase images and videos on any display. While it caters to all types of organizations, it proves particularly beneficial for larger setups due to the absence of fees associated with each screen. This cloud-based platform empowers you to control your displays from virtually anywhere with just a web browser. Users can effortlessly upload media files using a drag-and-drop feature to assemble playlists, set specific display schedules, or transmit content directly to their screens. Furthermore, AbleSign boasts a user-friendly interface that is contemporary and does not necessitate any extensive training for effective use. Its intuitive design makes it accessible for anyone looking to enhance their visual communication.

An effective and impactful digital signage solution for corporate environments is essential. Manage and display your content globally with ease. Comeen Play serves as an enterprise-grade digital signage platform that enhances internal and operational communication through content broadcasting from various integrations. With Comeen Play, you can showcase your Google Slides, PowerPoint presentations, Word documents, Sheets, and Excel files on all of your displays seamlessly. Easily link your preferred data sources to the desired template and connect them to your screens. You can also create schedules that automatically synchronize for teams, incident dashboards, and much more! As part of Comeen, the platform designed for the modern workplace, Comeen Play stands out as the most innovative and interconnected digital signage solution, thanks to our seamless integrations with Google Workspace and Microsoft 365. The ability to adapt to any corporate environment makes Comeen Play a valuable asset for effective communication.

Debmedia excels in developing technological solutions that improve customer interactions and enhance business performance. Deliver the right message at precisely the right time within your locations. Their software enables centralized control over your screen network's content in real-time, promoting ease of use for quick modifications. You can also trigger content based on a variety of external conditions. Gain insights through real-time metrics, detailed statistics, and regular reporting, all while enjoying the benefits of a content calendar. Tailor your messages to reflect the current context of your organization effectively. Enhance visibility into the elements that drive consumer purchasing decisions. Create captivating and dynamic content that engages customers, using a mix of formats such as videos, images, widgets, websites, and social media. Monitor performance seamlessly with user-friendly real-time reports. Customize advertisements using an array of templates and components as required. Organizations from various industries depend on Debmedia to manage their customer interactions and experiences proficiently. This forward-thinking strategy empowers businesses to remain agile and competitive while addressing the evolving needs of their clientele. By leveraging these tools, companies can foster deeper connections with their audience and ensure their marketing efforts are both impactful and relevant.