Kochava
Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention.
The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers.
Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.
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Jellyfish
Jellyfish stands as a premier platform for Engineering Management, offering comprehensive insights into engineering teams, their tasks, and operational processes. By examining engineering signals from tools like Git and Jira, along with relevant business data including roadmapping and incident response, Jellyfish empowers engineering leaders to synchronize their technical decisions with overarching business goals. This capability ensures timely and efficient software delivery while enabling teams to prioritize the most critical objectives for the organization. Ultimately, Jellyfish enhances strategic decision-making, leading to impactful outcomes for engineering departments. Additionally, the platform fosters a culture of transparency and accountability within teams, further driving productivity and alignment.
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Flagship.io
Flagship.io serves as a cutting-edge online platform for feature flagging, enabling contemporary engineers and product teams to minimize the risks associated with upcoming releases. By decoupling code deployments from actual releases, it significantly diminishes the potential hazards of new launches. This innovative solution empowers teams to expedite development cycles, allowing them to deploy and release features at any time, even during late hours on Fridays.
Advancing the principle of feature flags, Flagship provides users with unparalleled control over the release workflow. With Flagship, you can:
- Engage in Remote Configuration to toggle features on and off easily.
- Separate code deployments from release timelines, enabling engineering teams to progress at their preferred pace while product teams can wait until features are primed for launch.
- Implement gradual rollouts for features, allowing for performance monitoring and feedback collection from key users.
- Instantly revert any problematic feature during testing phases in production, granting your team the necessary time to address the issue.
- Customize user experiences by segmenting audiences and selectively granting access to specific features.
In this way, Flagship not only enhances flexibility in the development process but also optimizes the overall user experience.
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Flagsmith
Flagsmith serves as an open-source tool that offers robust support for Feature Flags, Remote Configuration, and A/B testing, enabling users to utilize its hosted API for deployment on either private cloud setups or on-premises infrastructure. This platform simplifies the creation and management of feature flags across various applications, including web, mobile, and server-side. With Flagsmith, you have the flexibility to toggle features on or off across different environments, user groups, or segments by encapsulating specific code sections within a Flag.
By leveraging feature flags, you can confidently introduce new functionalities through staged rollouts. The remote configuration capability allows for the toggling of individual features and adjustments without necessitating a new code deployment. Additionally, the segment functionality facilitates A/B and multivariate testing, providing a means to implement beta programs that can garner valuable early feedback from users. Flagsmith also promotes efficient deployment organization through the creation of projects and organizations, along with the assignment of roles to team members. Moreover, you can further enhance the Flagsmith experience by integrating it with your preferred tools and services, ensuring a comprehensive development ecosystem.
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