Folks
Most HR software is built for the US market and adapted for Canada as an afterthought — missing native payroll compliance, storing data on American servers, and offering no French-language support. Folks is different. A Canadian-owned platform designed from day one for the way Canadian businesses actually run.
Folks handles CRA-compliant payroll natively: automatic T4 and RL-1 generation, ROE filing to Service Canada, CPP/QPP/CPP2 and EI deductions, multi-province tax calculations, WSIB/WCB, Ontario EHT, and direct deposit — no third-party payroll provider needed. The platform also covers HRIS, applicant tracking with AI-powered candidate matching and integrations with Indeed, LinkedIn, Jobillico, and Talent.com, plus performance management with 360° evaluations.
SOC 2 Type 2 certified, with all data hosted exclusively in Canada — governed by PIPEDA and provincial privacy laws, not the US CLOUD Act. Fully bilingual in English and French. Plans start at $6/employee/month. 1,200+ Canadian SMBs across manufacturing, construction, healthcare, non-profit, and professional services already made the switch.
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Extole
Extole is a platform utilized by retailers, financial service providers, and consumer brands to transform their customers into passionate advocates. The enterprise-level service includes a team of specialists dedicated to developing advocacy, referral, and engagement initiatives that empower brands to leverage customer enthusiasm and sharing, ultimately boosting revenue. By using Extole, marketers can actively connect with thousands of customers, enhance brand loyalty, and amplify word-of-mouth efforts to attract new clientele. This innovative approach not only fosters a sense of community among customers but also drives sustainable growth for businesses.
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Employee Advocacy by Sprout Social
Sprout Social’s Employee Advocacy platform enables organizations to amplify their social media presence by empowering employees to share branded content quickly and confidently, all while maintaining compliance with pre-approved messaging. This tool helps companies increase organic reach and brand awareness significantly, saving considerable advertising costs by harnessing earned media value generated through employee networks. Employees can share content effortlessly across major social platforms such as LinkedIn, X (formerly Twitter), Facebook, and Instagram using intuitive desktop and mobile applications. The platform allows organizations to draft message ideas, send targeted communications via newsletters or integrated workspaces like Microsoft Teams and Slack, and enable employees to explore relevant topics in their preferred languages. Gamification features boost engagement by rewarding participation, making advocacy fun and motivating. Employers gain access to detailed analytics that track shares, reach, earned media value, and connections to leads, web traffic, and event sign-ups, proving the ROI of advocacy efforts. Sprout Social supports flexible workflows and multilingual capabilities, accommodating the needs of global organizations. Backed by industry studies, the platform demonstrates how brand consistency through employee advocacy can increase revenue and talent pipeline growth. It is an essential solution for companies looking to turn their workforce into authentic brand ambassadors who can drive marketing impact organically. Overall, Sprout Social’s Employee Advocacy bridges the gap between internal communications and external brand promotion effectively and securely.
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Heyoo.ai
Heyoo.ai is an executive LinkedIn publishing and employee advocacy platform for small and large B2B teams. It enables organisations to run structured thought leadership and coordinated employee advocacy to generate LinkedIn visibility at scale.
Marketing teams manage executive LinkedIn publishing through approval workflows, voice note input and strategic planning. At the same time, Heyoo generates three personalised post suggestions per employee per campaign, tailored to individual tone, role and expertise.
Heyoo is built for organisations managing LinkedIn visibility across multiple profiles, not individual brands. It supports teams coordinating executive and employee voices with structure, governance and measurable reporting. Designed for companies aligning multiple voices around shared strategic themes, Heyoo enables structured advocacy and thought leadership with clear performance insights. Unlike traditional advocacy tools using generic templates, every post is personalised and editable, increasing credibility and adoption. Compared to standalone AI writing tools, Heyoo combines campaign management, executive workflows, activation, scheduling and reporting in one system, closing the gap between content creation, coordinated distribution and measurable execution.
The Heyoo agent monitors selected topics and sources in real time to generate timely content aligned with company goals. Advanced analytics track engagement, reach, clicks and performance across executives, employees, departments and timeframes. The platform integrates with Slack, Microsoft Teams, Salesforce, HubSpot and offers API access. Heyoo supports B2B organisations across industries with measurable LinkedIn impact.
Founded in 2023, Heyoo.ai is headquartered in the Netherlands and serves B2B companies such as Payhawk, Serviceplan Group, Peple by Visma and many more, coordinating employee advocacy and executive thought leadership.
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