What is mParticle?

mParticle stands out as the leading Customer Data Platform (CDP) for brands that engage with consumers across multiple channels, with prominent companies like Overstock, Venmo, and Spotify utilizing its services to create a cohesive customer data infrastructure that enhances their performance at crucial points in the customer experience. Established in 2013, mParticle operates offices in major cities such as New York City, London, San Francisco, and Seattle, further solidifying its presence in the industry. The platform's innovative solutions continue to attract a diverse range of clients looking to optimize their customer interactions.

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Company Facts

Company Name:
mParticle
Company Location:
United States
Company Website:
www.mparticle.com
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Product Details

Deployment
SaaS
Training Options
Documentation Hub
Webinars
On-Site Training
Support
Web-Based Support
Standard Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

mParticle Categories and Features

Customer Experience Software

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling