List of the Top 25 Lead Management Software for HubSpot Marketing Hub in 2025

Pipedrive is an advanced customer relationship management (CRM) and sales pipeline management tool aimed at assisting companies in monitoring and enhancing their sales workflows. It features automation capabilities, AI-driven sales analytics, and up-to-the-minute reporting to enable businesses to finalize deals more quickly and efficiently. Additionally, with its adaptable workflows, compatibility with numerous applications, and user-friendly design, Pipedrive empowers sales teams of various scales to handle leads, streamline repetitive activities, and assess performance for more informed, data-oriented decisions. This comprehensive platform not only simplifies the sales process but also enhances collaboration among team members, ensuring that everyone is aligned towards achieving common goals.

HubSpot serves as an AI-driven customer platform that combines all the essential software, integrations, and tools required to unify your marketing, sales, and customer support efforts. By utilizing HubSpot’s connected platform, businesses can accelerate growth by prioritizing the most critical aspect of their operations: customer engagement. The HubSpot CRM goes beyond being merely a tool; it is the core of your business operations. This CRM solution empowers your team to cultivate stronger relationships with customers, fundamentally changing how you communicate with them. It provides a seamlessly integrated environment for sales, marketing, and customer service, enabling deep insights into your customer interactions. Everything is neatly organized within an intuitive dashboard that boosts your team's productivity. As your business evolves, our platform is built to scale, offering adaptable solutions that cater to your changing requirements. Additionally, HubSpot CRM features a robust free version filled with vital functionalities, making it an excellent option for forward-thinking businesses. This innovative CRM is set to redefine customer management; every customer interaction represents a chance for growth and improvement. You can schedule a demo to explore our premium offerings, or you may begin using our extensive range of free tools right away.

Clear C2 recognizes that each business has unique requirements. As a result, C2CRM has been crafted to let you choose the features that best suit your needs. Our CRM solution is not only budget-friendly but also adaptable as your business expands. C2CRM consists of four interchangeable modules that together form a comprehensive CRM package: Customer Service, Sales Automation, and Marketing Automation, all designed to enhance efficiency. At the heart of our offering is the C2CRM Relationship Management module, which serves as the foundation of our system. It encapsulates all the essential logic necessary for managing your business relationships effectively. Equipped with integrated dashboards and reporting tools, you can gain a holistic view of your accounts, contacts, activities, and automated workflows, ensuring that you are always informed and ready to make strategic decisions. This level of insight is crucial for driving growth and improving customer satisfaction.

Act! Advantage is a full front-office CRM solution with all-new functionality, including Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Online Surveys, and more, broadens its footprint across your entire front office and reduces your need for costly, third-party tools. Select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you.

Pipeliner has transformed the landscape of CRM with its distinct visual interface, a no-code workflow automation engine, real-time dynamic insights, and comprehensive reporting features. No other CRM platform provides sales professionals and managers with such a multitude of options for visualizing and interpreting sales data, along with intelligent insights generated by the system itself. The robust automation capabilities of Pipeliner, coupled with its seamless integration with various other systems such as email, ERP, and marketing platforms, significantly reduce the burden of routine manual tasks that often accompany traditional systems used by sales teams. What sets Pipeliner CRM apart from conventional CRM solutions is its unique approach, leading to high adoption rates, a low Total Cost of Ownership, and a swift Return on Investment. Users find the system intuitive and straightforward, requiring minimal training and causing little disruption to business operations during implementation. This combination of features not only enhances productivity but also fosters a more efficient sales process, ultimately benefiting the entire organization.

Close stands out as the premier CRM solution for small businesses and startups eager to secure more deals in a shorter period. Your team can seamlessly engage with potential clients or existing customers through an integrated platform that offers SMS, email, and calling functionalities all in one place. This comprehensive tool operates independently, eliminating the necessity for separate sales email or calling applications. Being cloud-based and budget-friendly, Close is not only user-friendly but also comes with clear pricing structures, making it particularly suitable for small to medium-sized enterprises. Subscription plans begin at just $49 per month. The design of Close prioritizes maximizing sales efficiency for users. With a single click, you can initiate and receive calls, with every interaction automatically recorded—there's no need for manual data entry! As soon as the phone rings, relevant lead activity data appears on your screen, ensuring you always have access to essential information. Furthermore, customer support is readily available through various channels, including email, phone, an extensive FAQ section online, and a self-service knowledge base, providing users with ample resources to assist them. This combination of features makes Close an invaluable asset for any sales team.

1CRM is an incredibly adaptable all-inclusive customer relationship management system designed specifically for the thorough management of small to medium-sized enterprises. Its main advantage lies in the seamless incorporation of order management functions—such as quotes, invoices, product catalogs, purchase orders, and inventory tracking—alongside customer service and project management, all within a single cohesive CRM structure. This integration enables businesses to streamline operations and enhance efficiency across various departments.

Driftrock's lead generation solution empowers you to effectively gather, monitor, and turn leads into customers. 1. Integrate with over 20 lead sources, including Driftrock forms and chatbots, or create new ones. 2. Validate, route, and modify your data to maintain the integrity of the leads in your CRM. 3. Monitor each lead's journey from its origin, whether it be a keyword or advertisement, all the way to conversion. 4. Ensure your CRM remains updated with the latest information from Facebook, Google, and LinkedIn Custom Audiences. 5. This comprehensive approach maximizes your ability to engage potential clients efficiently.

LeadsBridge is an innovative iPaaS platform designed to help businesses enhance their omnichannel strategies by effectively orchestrating their data. As a comprehensive solution for integration needs, LeadsBridge works to connect various advertising platforms and sales funnels, offering customized integrations tailored to meet specific business requirements. Organizations aiming to optimize their advertising efforts through the unification of their marketing technology stack with platforms like Facebook & Instagram Ads, Google Ads, and LinkedIn Ads will greatly benefit from what LeadsBridge has to offer. Currently, the platform boasts over 370 integrations, enabling users to link their preferred software with their advertising channels and effortlessly sync data for efficient marketing workflows. Key features of LeadsBridge encompass: - Lead Synchronization - Targeted Audience Management - Online to Offline Tracking Capabilities - Cross-Platform Integration - eCommerce Data Synchronization - Customized Integration Solutions With its robust capabilities, LeadsBridge stands out as an essential tool for businesses looking to elevate their marketing performance through seamless data connectivity.

Zoho CRM presents a user-friendly and organized interface enriched with distinctive features designed to enhance the chances of converting leads into customers. Its intuitive dashboard enables users to execute 'macros' that optimize the process of reaching out to leads, while also facilitating the monitoring of sales progress. Additionally, administrators are equipped to oversee missed opportunities and identify top-performing agents, empowering them to make informed decisions that can significantly influence the business through the use of comprehensive sales reports. With these tools at their disposal, businesses can fine-tune their strategies for greater effectiveness.

monday.com Work OS serves as a no-code platform for work management, enabling teams to enhance their project and workflow management processes. This versatile software offers customizable solutions tailored for diverse applications, including marketing, sales, operations, IT, and HR. Users can efficiently plan, oversee, and monitor all their projects from a single interface, utilizing convenient features like automation, time tracking, and document sharing to save time. The platform's multiple visual board options, such as Gantt, Kanban, and Cards, allow teams to prioritize and organize tasks in a way that aligns with their preferences, while dashboards provide a comprehensive view of progress to support data-driven decision-making. Furthermore, seamless integrations with popular applications like Outlook, Microsoft Teams, Gmail, and Excel enable users to work within their preferred tools without interruption. Additionally, monday.com features specialized solutions like monday dev and monday sales CRM, which cater specifically to the unique requirements of various industries, thereby enhancing overall productivity and efficiency. With its extensive capabilities, monday.com empowers teams to achieve their objectives while ensuring a streamlined workflow.

Managing your CRM shouldn't be a source of anxiety. Nutshell serves as a comprehensive platform for CRM, sales automation, and email marketing, designed to aid B2B organizations in collaborating effectively to secure more deals. User-friendly yet robust enough to meet the needs of any business, Nutshell is tailored for teams looking to eliminate the hassle of juggling multiple sales and marketing tools, without incurring the cost of a full-time administrator to manage their software ecosystem. Every subscription to Nutshell comes with unlimited data storage, customizable reporting options, complimentary assistance for data migration, and outstanding live support, all at a budget-friendly price. It seamlessly integrates with the software that small businesses are already familiar with, such as Google Workspace, Microsoft Office/Outlook, QuickBooks Online, Intercom, and Slack. Additionally, Nutshell provides dedicated mobile applications for both iPhone and Android users. As a prominent CRM solution for small businesses with a vast global customer base, Nutshell is perfectly suited for any B2B enterprise that prioritizes relationship-building, including sectors like manufacturing, professional services, technology, wholesale, and non-profit organizations. Explore what Nutshell has to offer—you might just find the perfect partner for your business growth journey.

Constant Contact supports small businesses and nonprofit organizations by providing robust tools designed to enhance and simplify their digital marketing efforts. From boosting sales to expanding customer outreach and fostering audience engagement, we offer the expertise and performance necessary to cultivate meaningful relationships and achieve impactful outcomes. Our commitment ensures that clients can effectively navigate the complexities of the digital landscape.

Consolidate various services and applications into one cohesive ecosystem with Bitrix24: Unlock essential tools for your business. You will find features such as the Activity Stream, Group Chat, Calendars, Workgroups, and a multitude of collaboration resources at your fingertips. Bitrix24 ensures that your projects are not only planned but also executed punctually and efficiently. It is accessible both online and on-premise, with the added bonus of open-source code visibility. Whether you have a large workforce or a small team, it offers effective task management along with time tracking, templates, reminders, reporting, and task dependencies. As the world's most widely used free CRM, with an impressive user base of 12 million and counting, it provides real-time support tools that enhance customer satisfaction and encourage repeat business. Furthermore, anyone can effortlessly design beautiful websites, landing pages, and online stores without needing any coding skills. The package even comes with a complimentary domain name and hosting. Additionally, you have the option to operate Bitrix24 on your own server, giving you further control over your business operations. This flexibility allows for a tailored experience that meets your specific needs.

Stop juggling various tools and start using Freshworks CRM, which has evolved from Freshsales and Freshmarketer to incorporate AI technology. This platform provides a comprehensive view of your prospects and clients, integrating marketing automation, salesforce automation, chat, and telephony into one efficient solution. With the assistance of Freddy AI, Freshworks CRM enables you to identify top leads, enhance customer interactions, finalize deals, and effectively nurture your existing clientele through an intelligent and all-encompassing system. By utilizing Freshworks CRM, your sales team gains enhanced access and oversight of a superior CRM experience. This robust platform serves as a powerful CRM and lead management solution, designed to help dynamic sales teams seize more opportunities while eliminating guesswork from the sales process. It offers a variety of features, including integrated phone and email capabilities, task management, appointment scheduling, note-taking, user behavior tracking, and comprehensive reporting tools. Through this system, you can engage in contextual conversations that significantly boost your chances of capturing more business. By attracting visitors and converting them into qualified leads, you can drive your sales success to new heights.

Discover how Keap can streamline your operations, automate everyday responsibilities, and enhance your lead conversion. Formerly known as Infusionsoft, Keap serves as a comprehensive CRM solution tailored for small businesses. This platform enables small enterprises to perform their tasks more efficiently and intelligently. By consolidating client details and daily activities into a single location, Keap liberates you from monotonous chores. All your leads, whether recent or established, are easily accessible together. You can retrieve client information anytime, from anywhere, ensuring you never miss a beat. With streamlined scheduling and quoting features, Keap alleviates the stress associated with securing new projects. In addition, you can monitor unpaid invoices and accelerate your payment processes. Build lasting connections by referring friends and enhancing your professional network, all while enjoying the benefits of a well-organized system. The transformation it offers can significantly boost your business's productivity and growth.

The Outreach Sales Execution Platform provides sales teams with the tools they need to efficiently build their pipeline and significantly improve their deal-closing rates. This unique platform stands out as it empowers every member of the sales organization, from individual sellers to front-line managers, sales leadership, and operations, enabling them to effectively increase their pipeline closure rates. For those looking to enhance their sales success through tailored approaches, prioritization, and thorough analysis of their sales efforts, Outreach is the ideal choice. As the leading sales engagement platform, it equips teams to operate more efficiently by refining workflows and generating robust pipelines. Among its most valuable features are sales sequences, a dialer, tracking capabilities, email management, outreach tools, customizable content and templates, as well as comprehensive analytics, reporting, and coaching insights. Through these powerful tools, Outreach helps sales professionals not only meet but exceed their targets, transforming the way they engage with clients.

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, emerges as the leading choice for boosting B2B marketing automation, removing the need for complex IT or development assistance. This platform is specifically designed to equip users with the means to generate premium leads and maintain a consistent stream of opportunities, which ultimately contributes to increased profitability. Its all-encompassing interface is filled with functionalities such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, along with Website Visitor Tracking. By utilizing this tool, organizations can build lasting connections with their customers through scalable and tailored outreach, while promoting synergy with sales and customer service teams. Users can effortlessly design dynamic, personalized emails and landing pages with just a few clicks, eliminating the need for coding and significantly simplifying the process. Furthermore, sales representatives have full visibility into prospect engagement, allowing for a smooth transfer of leads that optimizes conversion rates. This comprehensive approach not only enhances marketing effectiveness but also ensures that businesses stay competitive in a rapidly evolving digital landscape.

Vtiger serves as a comprehensive solution that empowers Sales, Marketing, and Support teams to work together seamlessly, enhancing the overall customer experience. By centralizing customer information, Vtiger ensures that every team member has access to a holistic view of the customer. With over 300,000 businesses utilizing Vtiger CRM, it plays a vital role in boosting revenue, fostering customer loyalty, and enhancing team effectiveness, effectively eliminating the silos that often exist between sales, marketing, and support departments. Vtiger's All-in-One CRM enables teams to craft unforgettable interactions throughout the entire customer journey, ensuring that all aspects of customer engagement are covered. Marketing teams are tasked with capturing and nurturing leads, while sales teams can efficiently score, track, and finalize deals. Furthermore, support teams benefit from the ability to review customer histories, allowing them to deliver outstanding assistance whenever needed. Additionally, Vtiger's integrated approach helps to streamline communication and collaboration, creating a more unified and responsive organization.

Businesses engaged in B2B sales can benefit from utilizing an effective yet straightforward CRM solution. This tool streamlines customer relationship management by leveraging existing data to enhance customer interactions and boost sales performance. Designed to be user-friendly and visually appealing, it serves as a sales instrument that prioritizes user satisfaction while incorporating cutting-edge technology tailored for people. Ultimately, this CRM empowers small businesses to foster deeper connections with their clients and achieve greater success.

Determine the most suitable buyers, gather essential insights, and establish connections through customized outreach strategies. Keep an eye on notable shifts in leads and companies while actively engaging with prospective clients. Use a specialized search tool that allows you to identify the most relevant individuals and organizations, guaranteeing that you connect with the right prospects. Swiftly pinpoint key decision-makers within your target companies, leveraging tailored recommendations that cater to your unique requirements. Seamlessly save your leads and accounts while documenting your Sales Navigator activities in your CRM with a single click. Gain access to vital information about your accounts and leads, including any job changes that may take place. Effectively organize your leads and accounts by using tags and make notes that can easily sync with your CRM. Furthermore, investigate an extended view of interactions with your profile over the last three months, boosting your networking capabilities. This all-encompassing strategy not only enhances your prospecting efficiency but also optimizes your engagement with potential clients, ultimately leading to increased opportunities and a higher likelihood of achieving success. By adopting this method, you can significantly improve your overall sales performance and foster long-lasting relationships with potential customers.

Marketo Engage, part of the Adobe Experience Cloud, offers a robust solution for lead management specifically designed for B2B marketers who seek to improve customer experiences by engaging throughout the complex buying journey. This platform skillfully integrates both demand generation and account-based marketing approaches, bridging the gap between marketing and sales to foster personalized interactions, enhance content, and evaluate business results across all channels, from initial acquisition to customer advocacy. By leveraging a wealth of behavioral insights, built-in intelligence, and sophisticated journey flows, users can pinpoint, engage, and accelerate their most promising leads in collaboration with their sales teams. Moreover, features such as predictive content, A/B testing, and tailored personalization are available to guarantee that every experience is relevant and consistent. Engage with your prospects and customers through a variety of channels, such as email, display ads, mobile platforms, social media, search engines, and even offline avenues, to create timely and compelling interactions. Finally, utilizing these resources enables you to gather valuable insights, validate your strategies, and optimize the effectiveness of your marketing initiatives, promoting a cycle of continuous growth and enhancement. This holistic approach not only enriches the customer journey but also empowers marketers to make data-driven decisions that lead to sustained success.

Unlock the potential of extensive data to enhance every facet of your organization with Clearbit, the premier marketing data solution crafted for refining customer engagement. Obtain deep understanding of your audience, identify prospective clients, and customize each marketing and sales interaction to achieve maximum efficiency. Rely on our real-time lookups to deliver up-to-date and accurate information, allowing for prompt responses based on the most current data, complete with alerts for sales opportunities and notifications about employment changes. Explore comprehensive company data, including metrics such as workforce size, technology applications, and sector classifications, as well as in-depth employee details like their positions, seniority levels, and updates on career shifts—all readily available for your use. By harnessing our vast datasets and cutting-edge machine learning technology, you will be equipped with all the tools needed to effectively convert prospects and grow your business. Effortlessly integrate essential data into your existing systems, as Clearbit is designed to work seamlessly with your current technological infrastructure, ensuring your sales, marketing, and analytics teams have consistent access to cohesive data. This streamlined integration not only enhances decision-making speed but also boosts overall productivity and performance across your organization, setting you on a path toward sustained success.

CallRail offers comprehensive insights to marketers who depend on high-quality leads to evaluate their performance. The company is dedicated to assisting clients in understanding the effectiveness of their digital marketing strategies. By integrating data from various sources such as chats, forms, and phone calls, we empower our customers to realize improved results and drive their success further. This holistic approach to data connection enables businesses to make informed decisions and optimize their marketing efforts.

Copper is a user-friendly CRM designed specifically for small businesses looking to enhance their management of prospects and customer relationships without the burden of data entry, tedious administrative duties, or complex tools. Save valuable time by eliminating the need to manually input information. With seamless integration into Gmail and other Google Apps, Copper automatically records all your emails and interactions with the appropriate contacts. Additionally, it consolidates essential sales and relationship information—ranging from email conversations and previous engagements to task management—into a single accessible location, streamlining your workflow. This means you can focus more on building relationships and growing your business.