List of the Top 25 Marketing Automation Software for Microsoft 365 in 2025

HubSpot serves as an AI-driven customer platform that combines all the essential software, integrations, and tools required to unify your marketing, sales, and customer support efforts. By utilizing HubSpot’s connected platform, businesses can accelerate growth by prioritizing the most critical aspect of their operations: customer engagement. The HubSpot CRM goes beyond being merely a tool; it is the core of your business operations. This CRM solution empowers your team to cultivate stronger relationships with customers, fundamentally changing how you communicate with them. It provides a seamlessly integrated environment for sales, marketing, and customer service, enabling deep insights into your customer interactions. Everything is neatly organized within an intuitive dashboard that boosts your team's productivity. As your business evolves, our platform is built to scale, offering adaptable solutions that cater to your changing requirements. Additionally, HubSpot CRM features a robust free version filled with vital functionalities, making it an excellent option for forward-thinking businesses. This innovative CRM is set to redefine customer management; every customer interaction represents a chance for growth and improvement. You can schedule a demo to explore our premium offerings, or you may begin using our extensive range of free tools right away.

Act! Advantage is a full front-office CRM solution with all-new functionality, including Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Online Surveys, and more, broadens its footprint across your entire front office and reduces your need for costly, third-party tools. Select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you.

LeadMaster Solutions Group provides two distinct ERP offerings: First is SuiteMaster, a comprehensive business platform that allows clients to choose from a vast selection of essential applications, including CRM, Marketing Automation, Case Management, HR, Operations, Accounting, e-commerce, Inventory, and many others. SuiteMaster is designed with high functionality in mind, enabling seamless scalability across various applications, while its modular architecture allows for quick deployment and effortless integration of additional tools as needed. To ensure a smooth transition, LeadMaster's software consultants collaborate closely with clients to facilitate effective implementations that enhance business workflows and promote user engagement. The second offering is Odoo: ERP, an open-source platform that is rich in business applications and designed to meet a wide array of company needs with its user-friendly interface. Key applications within Odoo encompass CRM, Sales, Project Management, Manufacturing, Inventory, and Accounting, making it suitable for businesses of any size and budget. In addition, LeadMaster's certified Odoo ERP consultants provide expert support in areas such as deployment, customization, and staff training to ensure optimal use of the system. This commitment to client success underscores LeadMaster’s dedication to delivering tailored solutions that foster growth and efficiency.

Shape Software's specialized sales and marketing automation platform enables you to oversee all elements of your enterprise from a single interface. This cloud-based solution provides a variety of tools designed to assist in managing and automating your digital marketing efforts, including promotions through text, email, and online advertisements, while also capturing leads from various online channels. Additionally, it helps in nurturing potential clients and managing projects throughout your day. You can enhance customer interactions by offering a secure portal that simplifies your intake workflows, utilize ShapeIQ to systematically evaluate leads, and generate comprehensive custom reports. Begin increasing your revenue by exploring the versatile range of services that Shape offers today, ensuring that you stay ahead in an ever-evolving market.

Odoo is a highly customizable and open-source software solution that features a wide array of professionally crafted business applications. With its user-friendly database, Odoo addresses various business requirements, encompassing areas such as CRM, Sales, Projects, Manufacturing, Inventory, and Accounting. This versatile software is suitable for businesses of all sizes and budgets, making it an ideal choice for diverse company needs. The cohesive design of Odoo enhances operational efficiency and helps businesses save valuable time. Each module is designed to work harmoniously, providing a fluid experience as users navigate from one application to another. Automation capabilities allow users to streamline numerous tasks that would typically require manual entry across various systems. Odoo fosters collaboration among team members by consolidating all critical business functions onto a single platform, which ultimately enhances productivity and organization within the company. Furthermore, its adaptability ensures that businesses can continually evolve and tailor the system to their changing requirements.

Clarity CRM, the premier offering from Claritysoft, seamlessly blends simplicity, usefulness, and adaptability. This platform provides robust tools for marketing automation, sales management, and customer support, all within an intuitive and fully customizable interface. With a keen emphasis on user experience, Clarity CRM aims to enhance user engagement and boost overall satisfaction. Notably, it delivers enterprise-level capabilities and features without the hefty price tag typically associated with such powerful software. As a result, businesses of all sizes can leverage its advantages to drive growth and efficiency.

Mailchimp, a prominent marketing automation platform, boasts a user base of over 11 million worldwide. The platform offers AI-driven insights and content generation tools that enable businesses to tailor their email and SMS communications specifically for each customer. With an impressive 99% delivery rate and more than 300 integrations, Mailchimp empowers organizations to maintain strong connections with their clientele while fostering repeat business and enhancing brand loyalty—effortlessly fitting within existing workflows. Prominent companies such as TEDTalks, Shutterstock, Boston Market, and Nikon India utilize Mailchimp to elevate their email marketing efforts and drive revenue. Its user-friendly design distinguishes the platform, making it accessible to both tech-savvy users and those less familiar with technology. Since its inception in 2001, Mailchimp has experienced remarkable growth, establishing itself as a leading global marketing automation provider with offices located in cities like Atlanta, Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. The platform is dedicated to offering an exceptional and tailored user experience. Recently, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), a well-known global financial technology company, marking a new chapter in its evolution and promising even further enhancements to its services. This acquisition is expected to expand Mailchimp's capabilities and reach, providing even more value to its diverse user base.

Asana empowers teams to manage their workflows efficiently, ranging from everyday tasks to overarching strategic projects. By utilizing Asana, teams experience enhanced confidence, increased speed, and improved productivity, regardless of their geographical locations or the number of departments involved. Over 119,000 paying customers, along with millions of free users in 190 countries, depend on Asana to oversee everything from corporate objectives to digital transformations, product launches, and marketing efforts. Rather than relying on fragmented spreadsheets and emails, it is essential to enable teams to work collaboratively and communicate seamlessly in a unified platform. Asana facilitates this by allowing various teams and departments involved in a project to share context and delegate responsibilities through tasks, link related work, exchange files, receive immediate updates, and establish efficient cross-departmental workflows. Furthermore, Asana simplifies the tracking of project statuses, offering a clear perspective on progress towards objectives. Users can generate reports on project advancements in just minutes, providing transparency for both teams and stakeholders. Experience the benefits of streamlined work management by joining millions of users and starting with a free trial to maximize your team's potential.

Managing your CRM shouldn't be a source of anxiety. Nutshell serves as a comprehensive platform for CRM, sales automation, and email marketing, designed to aid B2B organizations in collaborating effectively to secure more deals. User-friendly yet robust enough to meet the needs of any business, Nutshell is tailored for teams looking to eliminate the hassle of juggling multiple sales and marketing tools, without incurring the cost of a full-time administrator to manage their software ecosystem. Every subscription to Nutshell comes with unlimited data storage, customizable reporting options, complimentary assistance for data migration, and outstanding live support, all at a budget-friendly price. It seamlessly integrates with the software that small businesses are already familiar with, such as Google Workspace, Microsoft Office/Outlook, QuickBooks Online, Intercom, and Slack. Additionally, Nutshell provides dedicated mobile applications for both iPhone and Android users. As a prominent CRM solution for small businesses with a vast global customer base, Nutshell is perfectly suited for any B2B enterprise that prioritizes relationship-building, including sectors like manufacturing, professional services, technology, wholesale, and non-profit organizations. Explore what Nutshell has to offer—you might just find the perfect partner for your business growth journey.

Constant Contact supports small businesses and nonprofit organizations by providing robust tools designed to enhance and simplify their digital marketing efforts. From boosting sales to expanding customer outreach and fostering audience engagement, we offer the expertise and performance necessary to cultivate meaningful relationships and achieve impactful outcomes. Our commitment ensures that clients can effectively navigate the complexities of the digital landscape.

Zoho Campaigns serves as an email marketing automation platform, catering to businesses of all sizes and is part of the broader suite offered by Zoho. This tool empowers users to design, distribute, and analyze email campaigns, while also facilitating collaboration on reports with team members and managing contacts from anywhere. With the convenience of a mobile application, Zoho Campaigns streamlines the email marketing process, making it more effective and accessible. Incorporating Zoho Campaigns into your business strategy enables you to actively engage with your audience, foster enduring relationships with your contacts, and strengthen your brand's presence in the market. The platform also features a forever-free plan, allowing you to send up to 6000 emails each month to a maximum of 2000 contacts, while additional pricing tiers include Standard, Professional, and Pay-as-you-go options, which can be billed monthly or annually. Among the various functionalities offered are contact management, topic management, A/B testing, automation features, eCommerce email marketing capabilities, and integration with over 50 in-house and third-party applications, all designed to facilitate smooth and effective email marketing for your brand. This comprehensive suite of tools ensures that businesses can tailor their marketing efforts to meet specific objectives and audiences.

HubSpot Marketing Hub is designed to enhance your website traffic, convert prospective leads, and demonstrate your return on investment effectively. This comprehensive marketing platform equips brands and marketers with the tools necessary to initiate and sustain impactful campaigns that elevate their visibility. Its features encompass SEO techniques, blog writing, content management systems, and the utilization of various social media platforms, including Facebook, LinkedIn, and Twitter. By utilizing Marketing Hub, you and your team can not only boost traffic and convert leads but also monitor your entire sales funnel efficiently. You can easily create professional email templates and landing pages using drag-and-drop functionality. The platform allows for the swift publication of blog posts, establishing your credibility in any subject area and enhancing your online presence. Furthermore, your content is designed to be responsive, ensuring that it is accessible across all devices. With real-time SEO suggestions and an adaptable content strategy for contemporary search trends, this tool is indispensable for modern marketing efforts. Additionally, you can explore numerous resources and insights to maximize your marketing impact.

Consolidate various services and applications into one cohesive ecosystem with Bitrix24: Unlock essential tools for your business. You will find features such as the Activity Stream, Group Chat, Calendars, Workgroups, and a multitude of collaboration resources at your fingertips. Bitrix24 ensures that your projects are not only planned but also executed punctually and efficiently. It is accessible both online and on-premise, with the added bonus of open-source code visibility. Whether you have a large workforce or a small team, it offers effective task management along with time tracking, templates, reminders, reporting, and task dependencies. As the world's most widely used free CRM, with an impressive user base of 12 million and counting, it provides real-time support tools that enhance customer satisfaction and encourage repeat business. Furthermore, anyone can effortlessly design beautiful websites, landing pages, and online stores without needing any coding skills. The package even comes with a complimentary domain name and hosting. Additionally, you have the option to operate Bitrix24 on your own server, giving you further control over your business operations. This flexibility allows for a tailored experience that meets your specific needs.

Adobe Workfront is a highly regarded online management platform designed to assist contemporary businesses in prioritizing the most important tasks and delivering high-quality outcomes efficiently. In addition to accelerating delivery times, Workfront caters to a wide range of marketing teams. The software enables users to generate and review content, oversee project requests, organize and rank tasks, and utilize various reporting features alongside timeline planning and management tools. With its versatile capabilities, Workfront empowers teams to achieve success, whether they are tackling extensive projects or responding to spontaneous requirements, ensuring flexibility and efficiency in their workflows. Its comprehensive features make it an indispensable asset for any organization aiming to enhance productivity and collaboration.

Thryv is a comprehensive platform designed for small businesses, enhancing the client experience by simplifying job applications, management, and payment processes. With this innovative software, tasks are automated, ensuring that customers remain central to operations while maintaining security. ThryvPay stands out as a valuable tool that allows service-oriented businesses to accept and manage credit card and ACH payments, potentially saving thousands in transaction fees. Among its impressive features are next-day funding, automatic recurring billing, client-side convenience fees, integration with QuickBooks, and the ability to schedule payments automatically. Thryv is accessible across various devices, including tablets, desktops, and mobile apps, ensuring seamless business management and outstanding customer support. Additionally, it integrates effortlessly with existing digital tools, further optimizing the management of small businesses and enhancing overall efficiency. This powerful platform not only simplifies operations but also empowers business owners to focus on growth and customer satisfaction.

Zoho Marketing Automation is a comprehensive marketing software that transforms the way businesses approach their marketing strategies. Its user-friendly features empower users to effortlessly generate quality leads, interact with their audience on various channels, and guide prospects through the conversion process. With Zoho Marketing Automation, you can attain remarkable outcomes by crafting customized campaigns, assessing website performance, managing lead lifecycles, and refining marketing tactics. This all-in-one solution is designed to drive success, whether for an e-commerce venture or for those needing sophisticated lead nurturing tools. Unleash the potential of Zoho Marketing Automation and explore an expansive realm of opportunities for your enterprise. By streamlining your marketing processes, you can focus more on innovation and growth.

#1 Tailored CRM Software for Your Business Needs. Streamline Sales, Marketing, and Service Processes to Enhance Your Growth. Utilize automated sales tools to efficiently monitor and manage your sales pipeline, enabling you to close more deals. Transform leads into customers with a marketing automation platform that employs various strategies, including email campaigns. Implement a customer service system for effective ticket management. Smartly automate the buying and leasing of real estate using features like site visits, booking reservations, and managing possession. Reduce equipment downtime and costs while boosting team productivity through comprehensive enterprise asset and facilities management solutions. The Dealership Management System (DMS) simplifies the oversight of automotive inventory, marketing, sales, and service processes. Manage the entire lifecycle of your assets—ranging from procurement and inventory tracking to transfers, maintenance, and eventual retirement—with ease. Additionally, leverage intelligent analytics to enhance customer management through profiling, loyalty programs, and trend analysis, ultimately driving better business decisions. Embrace the future of business management with our innovative CRM solutions designed for unparalleled efficiency.

Force24 is an all-in-one marketing automation platform that combines all your digital marketing needs into a single, intuitive interface, leading to greater efficiency and better results while conserving precious time. By emphasizing the development of sophisticated marketing automation campaigns, you can proceed with assurance, as your activities comply with GDPR regulations. As a prominent figure in the marketing automation industry, we take pride in providing support to over 4,000 marketers in the UK who leverage our powerful features and easy-to-use automation technology. Our platform is equipped with a multitude of effective tools, enabling you to create automated marketing campaigns that not only generate valuable business insights but also draw in qualified leads. Selecting Force24 means establishing a solid foundation for your marketing strategy, making it the preferred choice for modern marketers. In just a matter of minutes, you can design stunning emails and microsites optimized for all devices, enhancing your outreach. Furthermore, Force24 easily integrates with your existing CRM system, ensuring a seamless transition and improved functionality. This blend of capabilities positions Force24 as a crucial tool in the rapidly changing world of digital marketing, making it a must-have for businesses looking to stay ahead. Ultimately, the comprehensive nature of our platform allows marketers to streamline their processes and achieve their goals more efficiently than ever before.

At Workbooks, we accompany you throughout your entire journey, providing CRM software and services from one reliable source. When you choose Workbooks, we demonstrate our commitment to your success by co-funding your CRM project as you progress. This philosophy, which we refer to as Shared Success, means that your achievements are intertwined with ours. The goal of Shared Success is to minimize the likelihood of your CRM project encountering issues and to lower the costs associated with its implementation. Here’s how we facilitate this process: 1. We begin by hosting a co-funded workshop to help you identify what you need to meet your business objectives before you commit to purchasing software. 2. Once you decide to invest in Workbooks, we contribute to your implementation, ensuring you receive a tailored CRM solution at a competitive price. 3. Additionally, our co-funded customer success program ensures that your business processes are adaptable and that your CRM evolves alongside your growth. This unique approach contributes to our clients’ loyalty, with an average retention period of over 10 years, and more than 1,000 businesses globally rely on Workbooks to enhance collaboration, efficiency, and operational effectiveness. Ultimately, we believe that your success fuels our own, creating a mutually beneficial partnership.

ActiveDEMAND serves as a versatile marketing automation solution tailored for marketers, digital agencies, and small to medium enterprises. This platform equips users with a comprehensive suite of tools designed to enhance their marketing initiatives, featuring efficient campaign management, campaign recipes, and detailed attribution reporting. Additionally, ActiveDEMAND includes functionalities such as call tracking, email marketing, robust reporting, and various powerful integrations to optimize marketing strategies. Overall, this platform empowers users to elevate their marketing performance and achieve better results.

Marketing automation has become user-friendly and readily available, removing the barriers of expensive integrations. It features visually appealing email templates, an easy-to-use journey builder, and comprehensive dashboards designed for enterprise requirements, all integrated into one platform. With Insightly Marketing, organizations can more effectively draw in and engage their desired audience, accelerating growth through its smooth connection with Insightly CRM. This connectivity allows customer information to move effortlessly through each phase of the customer journey, reducing the chances of data loss or errors. Marketing and sales teams can collaborate with a unified vision of their target customer, which boosts teamwork and alignment. You are empowered to visualize any customer journey, ranging from a straightforward mass email to a more intricate nurturing campaign. By implementing logical next-best-action steps, you can enrich your customers' understanding of your business, guiding them from their first interaction to becoming loyal advocates. Additionally, with sophisticated reporting tools and dashboards that cater to enterprise needs, you can significantly improve the effectiveness of your campaigns, facilitating deeper insights and informed decision-making. This integrated strategy not only simplifies operations but also amplifies the effectiveness of your marketing initiatives, ultimately driving greater success for your business. As a result, businesses can harness the full potential of their marketing efforts like never before.

In just a matter of days, you have the opportunity to develop innovative sales processes that can reveal your full sales capabilities. This transformative journey starts with the implementation of a structured approach. No matter the nature of your business, your sales and marketing personnel follow a specific series of steps to successfully close deals and process orders. Sellsation enables you to integrate these processes throughout your organization, resulting in impressive growth. By standardizing your operations, you will markedly improve your team's efficiency and encourage best practices across the board. As a result, our clients frequently experience an instant increase in new business prospects. Furthermore, they gain essential insights into the performance metrics of both individuals and teams, alongside a thorough perspective on overall revenue and company growth. While it's vital to acknowledge that revenue indicates historical performance, the actual determinants of future success reside in the efficiency of your standardized processes. By effectively adopting these strategies, you can lay the groundwork for continuous progression in your business undertakings. This commitment to process improvement not only benefits current operations but also supports long-term strategic planning.

Enhance your lead generation strategy through your LinkedIn profile with NeoDeal, a solution already favored by many businesses for effective prospecting on the platform. With a vast database of over 700 million profiles, NeoDeal enables you to effortlessly import LinkedIn profiles that match your target customer criteria. Not only does NeoDeal assist in pinpointing your desired audience, but it also aids in crafting detailed contact lists for your marketing and sales efforts. Moreover, the platform offers valuable insights into users who have engaged with your profile by viewing, liking, or commenting on your content. It allows you to create tailored messaging campaigns on LinkedIn, enabling you to nurture relationships and spark meaningful conversations with potential clients. In addition, NeoDeal incorporates Dropcontact technology, which automatically enhances the email addresses and phone numbers of your LinkedIn connections, enriching your database effectively. By improving the contact details of your LinkedIn network, NeoDeal presents a powerful solution for transforming LinkedIn into a vital business tool. You have the flexibility to generate your contact lists using LinkedIn, Sales Navigator, or by uploading data from Excel/CSV files, which streamlines your outreach process. This all-encompassing toolkit not only empowers you to utilize LinkedIn efficiently but also positions it as a key driver for your business expansion. Harnessing the full potential of NeoDeal can significantly elevate your marketing strategies and lead generation outcomes.

HubSpot's AI-driven customer platform prioritizes your customers, empowering you to achieve more significant growth. It links your front-office teams by providing a comprehensive perspective on the customer journey, utilizing AI tools to ensure a smooth interaction with clients. This platform allows businesses to swiftly respond to emerging industry trends and technological advancements. Conventional CRMs fall short in fostering growth, as many aren't tailored to nurture customer relationships, a vital capability in today's AI-centric market where customers have the freedom to explore, assess, and make purchases at will. HubSpot's Customer Platform transcends traditional offerings by incorporating Smart CRM, which merges artificial intelligence with customer insights to facilitate adaptability. Additionally, it features solutions for engaging customers throughout their entire journey and boasts an extensive ecosystem that encompasses integrations, educational resources, and community support. Ultimately, this platform is meticulously crafted to enable businesses to forge deeper connections with their customers and accelerate growth effectively.

Addrelevance significantly boosts retargeting initiatives, achieving improvements exceeding 50% in click-through rates for display ads, effectiveness in branded content, conversion metrics, and the overall success of email or subscription campaigns. This AI-powered data solution excels at forecasting the buying profiles of individual site visitors, which facilitates a customized advertising strategy. By identifying the unique value propositions and calls to action that resonate with each visitor, it provides the most personalized advertisements or content available. Our implementation process is both efficient and user-friendly, allowing us to collect comprehensive behavioral data from each unique visitor to a website. Utilizing our sophisticated algorithm, we evaluate and anticipate the decision-making patterns of every visitor, ensuring that our clients showcase the most relevant ads or content based on these insights. As a sales director in a publishing company, your aim is to maximize digital advertising revenue, while as a skilled marketer, you strive to enhance the efficacy of your retargeting, email, ad, and personalization tactics. Furthermore, as a campaign manager, you are dedicated to sustaining lead generation levels amid budget constraints, which allows for more strategic spending and resource management. Ultimately, the integration of such advanced solutions can revolutionize the way brands connect with their audiences.