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What is 1Channel Visual Merchandising & POSM?

1Channel's Visual Merchandising & POSM Management is a cloud-based solution tailored for brands seeking to optimize their coordination of in-store displays and point-of-sale materials across diverse retail locations. Users can design and manage point-of-sale items such as banners, posters, standees, and digital displays, while also crafting marketing campaigns with specific timelines and targeted store lists, thereby effectively linking materials to both the campaigns and their respective locations. Field staff are equipped with a mobile application that allows them to capture the implementation of displays through photo uploads, enabling managers to evaluate these submissions using image-based audits, validation checks, and scoring procedures. The system includes features for handling exceptions, such as store closures, and provides insightful dashboards that track campaign reach, outlet execution, visibility metrics, and performance analytics. Tailored primarily for companies in the FMCG and CPG industries—such as beverage producers, consumer goods manufacturers, personal care brands, pharmacies, and retail chains—this all-encompassing tool significantly improves the efficiency of retail operations while ensuring that marketing strategies are executed effectively on the sales floor. By leveraging this platform, businesses can achieve greater synchronization in their merchandising efforts and enhance overall brand visibility in competitive retail environments.

What is 1Channel Field Activity Management Software?

1Channel Field Activity Management Software offers a cloud-based platform aimed at optimizing the organization and documentation of tasks performed by field sales, merchandising, and audit teams in retail settings. Administrators have the capability to design questionnaires that encompass seven different question types, categorize them appropriately, and delegate specific activities to assigned roles, stores, and time intervals. Field team members can conveniently complete forms through Android or iOS applications, even when offline, and can supplement their submissions with photo and GPS data. Managers can review, amend, and approve these entries to maintain quality control. Furthermore, the software supports planning for market visits and conducting hygiene audits that verify compliance with standards related to photos, lanyards, uniforms, attire, and grooming, while also delivering analytics on visit productivity, activity results, and images from field visits. An AI Assistant is available to address queries related to retail execution, such as verifying the presence of point-of-sale marketing materials in stores. Additionally, a web portal is provided for managing questionnaire configurations, overseeing activity submissions, and creating reports. By integrating these features, the software significantly enhances the systematic assessment of stores and the collection of field data among geographically dispersed teams, leading to improved operational efficiency. This holistic strategy guarantees that every element of field activity management is thoroughly addressed and optimized for success.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Monthly month-to-month and annual-commitment plans are available. Pricing varies by selected features, user count, and deployment model. Plans include cloud hosting, Android and iOS apps, training, and support at no additional cost.

Supported Platforms

SaaS
Android
iPhone

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

1Channel

Date Founded

2014

Company Location

India

Company Website

www.1channel.co

Company Facts

Organization Name

1Channel

Date Founded

2014

Company Location

India

Company Website

www.1channel.co/sfa/field-activity-management-software

Categories and Features

Visual Merchandising

Not specified

Categories and Features

Retail Execution

Not specified

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