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What is 1Channel Visual Merchandising & POSM?

1Channel's Visual Merchandising & POSM Management is a cloud-based solution tailored for brands seeking to optimize their coordination of in-store displays and point-of-sale materials across diverse retail locations. Users can design and manage point-of-sale items such as banners, posters, standees, and digital displays, while also crafting marketing campaigns with specific timelines and targeted store lists, thereby effectively linking materials to both the campaigns and their respective locations. Field staff are equipped with a mobile application that allows them to capture the implementation of displays through photo uploads, enabling managers to evaluate these submissions using image-based audits, validation checks, and scoring procedures. The system includes features for handling exceptions, such as store closures, and provides insightful dashboards that track campaign reach, outlet execution, visibility metrics, and performance analytics. Tailored primarily for companies in the FMCG and CPG industries—such as beverage producers, consumer goods manufacturers, personal care brands, pharmacies, and retail chains—this all-encompassing tool significantly improves the efficiency of retail operations while ensuring that marketing strategies are executed effectively on the sales floor. By leveraging this platform, businesses can achieve greater synchronization in their merchandising efforts and enhance overall brand visibility in competitive retail environments.

What is 1Channel Outlet & Store Management?

Outlet & Store Management is a cloud-based software solution tailored for businesses managing extensive networks of stores and outlets. It boasts a centralized store master that consolidates vital information such as outlet codes, names, addresses, and customizable attributes, allowing users to create individual records or import them in bulk from Excel spreadsheets. Companies can classify stores by size, type, or business potential, allocate outlets to specific regions, and assign stores to field representatives as their coverage needs change. The mobile application empowers field agents to access their assigned locations and collect visit and execution data offline, ensuring they remain productive even in areas with poor connectivity. Managers can assess coverage against planned visits, monitor store performance through insightful dashboards, and produce detailed reports concerning store analytics and mapping. This software is particularly beneficial for FMCG and CPG industries, consumer durable brands, retail chains, pharmaceutical networks, food and beverage companies, and automotive aftermarket businesses that require coordinated management of field teams across diverse outlets. Moreover, the system significantly boosts operational efficiency by simplifying data collection processes and ensuring robust oversight of field team activities. By enhancing communication and data accuracy, it fosters a more effective retail management environment.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Plans are available with month-to-month billing or an annual commitment. Pricing varies by store count, user base, selected modules, and deployment scale. Cloud hosting, mobile apps, training, and support are included in every plan.

Supported Platforms

SaaS
Android
iPhone

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

1Channel

Date Founded

2014

Company Location

India

Company Website

www.1channel.co

Company Facts

Organization Name

1Channel

Company Location

India

Company Website

www.1channel.co

Categories and Features

Visual Merchandising

Not specified

Categories and Features

Retail Execution

Not specified

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