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What is 1Channel Visual Merchandising & POSM?

1Channel's Visual Merchandising & POSM Management is a cloud-based solution tailored for brands seeking to optimize their coordination of in-store displays and point-of-sale materials across diverse retail locations. Users can design and manage point-of-sale items such as banners, posters, standees, and digital displays, while also crafting marketing campaigns with specific timelines and targeted store lists, thereby effectively linking materials to both the campaigns and their respective locations. Field staff are equipped with a mobile application that allows them to capture the implementation of displays through photo uploads, enabling managers to evaluate these submissions using image-based audits, validation checks, and scoring procedures. The system includes features for handling exceptions, such as store closures, and provides insightful dashboards that track campaign reach, outlet execution, visibility metrics, and performance analytics. Tailored primarily for companies in the FMCG and CPG industries—such as beverage producers, consumer goods manufacturers, personal care brands, pharmacies, and retail chains—this all-encompassing tool significantly improves the efficiency of retail operations while ensuring that marketing strategies are executed effectively on the sales floor. By leveraging this platform, businesses can achieve greater synchronization in their merchandising efforts and enhance overall brand visibility in competitive retail environments.

What is 1Channel Route Planning Software?

1Channel Route Planning offers a cloud-based solution aimed at enhancing route and beat planning for sales teams working in the field. Managers can efficiently categorize outlets on multiple levels such as zones, regions, areas, and territories, as well as set visit frequencies and create plans for daily, weekly, or monthly activities either through a web portal or by uploading spreadsheets. Once these plans are established, they undergo an approval workflow that delivers them straight to the mobile applications used by sales representatives. Furthermore, Market Visit Plans enable the scheduling of specialized visits, each with specific objectives and designated time frames. The application tracks GPS-validated check-ins, logs timestamps, and permits users to upload photos from their visits. With comprehensive dashboards, users can gain insights by juxtaposing planned visits against actual completions, missed appointments, and unplanned engagements, alongside metrics such as compliance levels, distance traveled, outlets visited per kilometer, and idle time. To boost efficiency, an AI Journey Planner organizes outlet visits to reduce travel distances between stops while still adhering to predefined beat plans and territory allocations. This cutting-edge system caters to a variety of field teams across numerous industries, including FMCG, distribution, consumer durables, pharmaceuticals, beverages, personal care, financial services, and telecommunications, thereby empowering them to function more effectively and efficiently. Consequently, sales teams are in a stronger position to achieve their sales targets while enhancing customer interactions, ultimately driving organizational success.

Media

Media

Integrations Supported

Integrations Supported

1Channel Expense Management Software

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Flexible monthly and annual plans are priced according to user count, selected features, deployment model, and support level.

Supported Platforms

SaaS
Android
iPhone

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

1Channel

Date Founded

2014

Company Location

India

Company Website

www.1channel.co

Company Facts

Organization Name

Channelplay SaaS

Date Founded

2024

Company Location

India

Company Website

www.1channel.co/sfa/route-planning-software

Categories and Features

Visual Merchandising

Not specified

Categories and Features

Route Planning

Not specified

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