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What is 1Channel Visual Merchandising & POSM?

1Channel's Visual Merchandising & POSM Management is a cloud-based solution tailored for brands seeking to optimize their coordination of in-store displays and point-of-sale materials across diverse retail locations. Users can design and manage point-of-sale items such as banners, posters, standees, and digital displays, while also crafting marketing campaigns with specific timelines and targeted store lists, thereby effectively linking materials to both the campaigns and their respective locations. Field staff are equipped with a mobile application that allows them to capture the implementation of displays through photo uploads, enabling managers to evaluate these submissions using image-based audits, validation checks, and scoring procedures. The system includes features for handling exceptions, such as store closures, and provides insightful dashboards that track campaign reach, outlet execution, visibility metrics, and performance analytics. Tailored primarily for companies in the FMCG and CPG industries—such as beverage producers, consumer goods manufacturers, personal care brands, pharmacies, and retail chains—this all-encompassing tool significantly improves the efficiency of retail operations while ensuring that marketing strategies are executed effectively on the sales floor. By leveraging this platform, businesses can achieve greater synchronization in their merchandising efforts and enhance overall brand visibility in competitive retail environments.

What is 1Channel Store Management Software?

1Channel Store Management serves as a comprehensive online tool for brands managing extensive networks of retail outlets. It boasts a centralized database that includes outlet identifiers, addresses, GPS coordinates, channel information, and distributor links, while allowing for the importation or creation of store records for necessary approvals. Teams can construct daily or weekly visitation plans, implement geofence-based check-in procedures, and track store visits with both location verification and photographic evidence. Field representatives document in-store conditions, including the presence of promotional materials, signage, and compliance with planograms, enabling managers to assess the gaps between intended and actual coverage alongside visitation metrics. Moreover, the AI-driven Journey Planner streamlines outlet visits by analyzing travel durations and notifying users of routes that might exceed their available working hours. Specifically designed for FMCG and CPG brands, as well as distributors, this tool supports the coordination of sales and merchandising efforts across retail locations. Ultimately, the application seeks to refine operational processes and improve oversight in varied retail settings, ensuring that brands maintain a competitive edge in the market.

Media

Media

Integrations Supported

Integrations Supported

1Channel Distributor Management

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Plans are available with month-to-month billing or an annual commitment. Pricing varies by selected features, store count, field-user count, and deployment scale. Cloud hosting, mobile apps, training, and support are included at no additional cost.

Supported Platforms

SaaS
Android
iPhone

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

1Channel

Date Founded

2014

Company Location

India

Company Website

www.1channel.co

Company Facts

Organization Name

Channelplay SaaS

Date Founded

2014

Company Location

India

Company Website

www.1channel.co/sfa/store-management-software

Categories and Features

Visual Merchandising

Not specified

Categories and Features

Retail Execution

Not specified

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