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What is ADARA Cortex?

ADARA Cortex signifies a groundbreaking evolution in our array of data solutions, delivering essential insights into traveler behavior that empower hyper-personalization in all digital marketing efforts. This cutting-edge platform leverages real-time travel intentions and consumer preferences gathered from a vast network of over 850 million active traveler profiles within ADARA’s Data Co-op, emphasizing interactions that extend beyond the immediate reach of your brand. By enhancing digital marketing initiatives, ADARA Cortex significantly boosts return on investment across various consumer engagement platforms, such as programmatic advertising, search engines, social media, television, email campaigns, and websites. As a prime example, one major airline employed ADARA's data to enhance the efficiency of its bidding strategies in paid Google Search campaigns, leading to an impressive 29% decrease in cost-per-acquisition and an astonishing 95% increase in click-through rates for unbranded search terms. Additionally, ADARA Cortex provides a personalized data experience through the Cortex Catalog, a user-friendly self-service platform designed for users to discover, evaluate, and activate the data sets that align with their unique needs. This comprehensive approach to data application not only simplifies marketing strategies but also equips brands with the tools necessary to effectively seize new travel trends. Ultimately, ADARA Cortex sets a new standard in the industry by merging advanced analytics with actionable insights.

What is 51Degrees?

Are you searching for an easier method to elevate your websites, applications, and marketing efforts? Your search ends here. Our all-encompassing suite of real-time data solutions equips you to turn missed opportunities into satisfied customers. Utilize state-of-the-art features such as sophisticated device detection and geolocation to gain a comprehensive insight into your online audience. Modern consumers desire instant access to pertinent content, no matter what device they are utilizing. With our solutions, you can develop personalized, seamless, and responsive digital experiences that meet their expectations. Remove the frustrating obstacles that might be hindering your business’s growth, and witness how engaged visitors consistently transform into loyal customers. Our Pipeline API platform provides you with unmatched access to the fastest and most accurate real-time data services, supported by our trusted data partners. You will benefit from having multiple real-time data sources merged into a single rapid request, and enjoy fully customizable options via an intuitive interface, facilitating smooth transitions between cloud and on-premise services. This flexibility allows you to modify your strategies quickly, ensuring your business stays agile and competitive in an ever-evolving digital environment. With our innovative tools, you can confidently navigate the complexities of digital marketing and drive sustainable growth for your business.

Media

Media

Integrations Supported

AWS Marketplace
Hedgehog

Integrations Supported

Google PageSpeed Insights

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$299 per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
On-Prem

Customer Service / Support

Not specified

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

ADARA

Date Founded

2005

Company Location

United States

Company Website

adara.com/cortex/

Company Facts

Organization Name

51Degrees

Date Founded

2009

Company Location

United Kingdom

Company Website

51degrees.com

Categories and Features

Personalization

Not specified

Categories and Features

Personalization

Not specified

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