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What is Accenture Cloud Retail Execution?
The increasing intensity of global competition has presented significant obstacles for businesses seeking success in today's market. In response, companies are emphasizing the importance of fostering deeper and more meaningful connections with their customers, distribution channels, and consumers to enhance sales performance. Historically, those in the consumer products industry have faced an overwhelming array of solutions within their front office operations. To address this complexity, Accenture and Salesforce are collaborating to develop a cohesive engagement system for sales processes that leverages Salesforce’s technology alongside Accenture’s extensive knowledge in the consumer goods sector. With the introduction of Accenture Cloud Trade Promotion Management, businesses can effectively plan and execute promotional initiatives while gaining valuable insights into trade investments, expenditure, and overall profitability. Furthermore, Accenture Cloud Retail Execution enables both management and field sales personnel to implement targeted and compliant promotions, thereby improving their presence in the market. By combining their strengths, this partnership aims not only to simplify operations but also to foster sustainable growth in an increasingly competitive environment, ensuring businesses can adapt and thrive in the face of ongoing challenges. Ultimately, the goal is to create a more efficient framework that supports long-term success for organizations navigating this complex landscape.
What is ABM Loyalty?
An impactful marketing solution boosts customer interaction, aids in gathering and examining consumer data, and underpins the implementation of promotional strategies. This adaptable cloud-based loyalty program responds efficiently to evolving client reward policies, yielding cost efficiencies and enhancing customer identification on multiple fronts while simultaneously increasing retention rates and expanding critical customer databases. Created to nurture customer allegiance, this flexible program serves a variety of industries, including retail, gas stations, hospitality, beauty services, cinemas, and personalized vendor solutions. It functions from a centralized database that merges client and purchasing details derived from numerous sources, including surveys, websites, and mobile apps. Moreover, it entails pinpointing target demographics alongside their purchasing traits, which leads to the development of customer segments based on common buying patterns and the application of strategies informed by analytical insights from marketing campaigns. By leveraging such extensive data, businesses can effectively customize their marketing strategies and significantly enhance their engagement with customers, ensuring a more personalized experience that resonates with each individual. Ultimately, this approach not only strengthens customer relationships but also drives long-term business growth.
Integrations Supported
Acoustic Insights
ActiveControl
Amazon Marketing Cloud
CipherTrust Data Security Platform
Cisco Kinetic
Cisco Prime Network
IBM Apptio
Informatica Data Privacy Management
Informatica Enterprise Data Catalog
MetricFire
Integrations Supported
Acoustic Insights
ActiveControl
Amazon Marketing Cloud
CipherTrust Data Security Platform
Cisco Kinetic
Cisco Prime Network
IBM Apptio
Informatica Data Privacy Management
Informatica Enterprise Data Catalog
MetricFire
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Accenture Cloud
Date Founded
1989
Company Location
United States
Company Website
www.accenture.com/us-en
Company Facts
Organization Name
ABM Cloud
Company Location
Estonia
Company Website
abmcloud.com/en/abm-soft/loyalty-program-for-clients/
Categories and Features
Retail Execution
AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
Categories and Features
Retail Execution
AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management