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What is Act-On?

Act-On simplifies the process of cultivating enduring customer relationships while also enabling the measurement of marketing effectiveness. This award-winning cloud-based marketing automation platform is designed to support businesses in enhancing their brand visibility, generating demand, and nurturing customer connections. Unique in its offering, Act-On provides a consolidated workspace that integrates various marketing tools into a single application, facilitating an enhanced customer experience overall. With web visitors making quick decisions about their online presence within the initial 20 seconds, Act-On’s AI feature, Act-On InSite, plays a crucial role in maintaining visitor engagement by providing swift, precise, and tailored content that meets their specific needs, thereby converting casual visitors into viable sales leads. By utilizing such innovative technology, businesses can significantly boost their marketing strategies and improve overall customer satisfaction.

What is Altcraft?

The Altcraft Platform serves as an omnichannel Customer Data Platform (CDP) that can be deployed either as private cloud software or on-premises. Opting for on-premise installation enables businesses to customize the software according to their specific requirements, while the cloud version provides tiered pricing based on customer profiles. **FEATURES** - Gather comprehensive customer profiles that include a complete history of interactions. - Support for multiple resource subscriptions, which encompass location and device data, as well as integration with CRM and SQL systems. - Deliver 360-degree analytics on customer profiles. **Automate Marketing Workflows** - Manage customer journeys effectively with tools for A/B/n testing. - Personalize content for targeted campaigns. - Utilize both static and dynamic segmentation for better audience targeting. - Track web and messaging events and enable transactional messaging. - Benefit from an intuitive email builder that makes creating emails easy and efficient. **Engage Through Digital Channels** - Communicate with customers through various messengers and SMS marketing. - Utilize rich mobile notifications and web push messages. - Leverage banners, social media, and other custom channels for promotion. - Create and manage forms for data collection. **Real-Time Analytics** - Set pixel goals for tracking conversions. - Conduct cohort analysis to understand customer behavior over time. - Generate audience growth reports to measure engagement. - Visualize interactive conversion funnels for a clearer understanding of user journeys. - Compile summary reports to evaluate performance effectively. With its comprehensive suite of tools and features, the Altcraft Platform equips businesses with everything they need to enhance customer relationships and optimize marketing efforts.

Media

Media

Integrations Supported

Facebook
Autoklose
Axis LMS
Dataddo
FullContact
Gravity Forms
Integry
Ion
KickFire
LeadsBridge
LinkedIn
Litmus
ON24
OptiMonk
Qlik Application Automation
SatuitCRM
Sugar Sell
SugarCRM
Vidyard
Windward Hub

Integrations Supported

Facebook

API Availability

API Availability

Has API

Pricing Information

$900.00/month
Act-On pricing is based on tiers or contacts: $900 per month (for 2,500 active contacts, 3 marketing users, and 50 sales users) and $2,000 per month (for 2,500 active contacts, 6 marketing users, and 100 sales users).
Free Trial Offered?

Pricing Information

$300/mo
On-Premise has:
Unlimited number of platform users.
Unlimited number of communications.
Unlimited number of subscribers.

Send a request to get the price list on the Cloud or On-Premise.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
On-Prem
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Act-On Software

Date Founded

2008

Company Location

United States

Company Website

www.act-on.com

Company Facts

Organization Name

Altcraft Platform

Date Founded

2015

Company Location

Russia

Company Website

www.altcraft.com/en/

Categories and Features

AI Marketing

Not specified

AI Marketing Agents

Not specified

eCommerce Marketing

Not specified

Email Marketing

Not specified

Email Template Design

Not specified

Employee Advocacy

Not specified

Landing Page

Not specified

Lead Generation

Not specified

Lead Scoring

Not specified

Marketing Analytics

Not specified

Marketing Automation

Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

SMS Marketing

Not specified

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Target Account Identification

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Multi-Campaign

Customer Engagement

Analytics
Communication Management
Gamification

Customer Loyalty

Customer Activity Tracking
No-Card Loyalty System

Direct Mail Automation

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Template Design

Not specified

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Website Visitor Tracking

Push Notifications

Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

SMS Marketing

Message Personalization
Reporting/Analytics

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