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What is Act-On?

Act-On simplifies the process of cultivating enduring customer relationships while also enabling the measurement of marketing effectiveness. This award-winning cloud-based marketing automation platform is designed to support businesses in enhancing their brand visibility, generating demand, and nurturing customer connections. Unique in its offering, Act-On provides a consolidated workspace that integrates various marketing tools into a single application, facilitating an enhanced customer experience overall. With web visitors making quick decisions about their online presence within the initial 20 seconds, Act-On’s AI feature, Act-On InSite, plays a crucial role in maintaining visitor engagement by providing swift, precise, and tailored content that meets their specific needs, thereby converting casual visitors into viable sales leads. By utilizing such innovative technology, businesses can significantly boost their marketing strategies and improve overall customer satisfaction.

What is Acquigo?

Acquigo is an Algorithmic Cloud for Marketing that empowers users to effectively manage their marketing campaigns. This comprehensive tool facilitates every aspect of campaign management, covering everything from initial planning to execution and response tracking across various channels like email, SMS, and push notifications. Regarding Acquigo, its sophisticated algorithms automate all facets of the campaign process, including audience targeting, planning, scheduling, execution, and optimization. In addition, it offers pre-packaged marketing campaigns, micro-segmentations, and relationship dashboards that enhance its utility. Developed by Xerago, a company that has specialized in marketing automation for approximately 15 years, Acquigo represents a significant advancement in the field. Xerago made a notable impact on the Indian market when it introduced marketing automation back in 2005, establishing a strong foundation for future innovations in this area. The evolution of Acquigo showcases how technology can streamline marketing efforts and improve engagement strategies.

Media

Media

Integrations Supported

Salesforce
APIANT
Alumio
AppointmentCore
Callwise
Cognito Forms
Data Sentinel
Dataddo
FreeAgent CRM
Gravity Forms
Interact
LinkedIn
NetSuite
ON24
Storable Newbook
Titan CMS
Unbounce
Visual Visitor
X (Twitter)
Zendesk Sell

Integrations Supported

Salesforce

API Availability

API Availability

Has API

Pricing Information

$900.00/month
Act-On pricing is based on tiers or contacts: $900 per month (for 2,500 active contacts, 3 marketing users, and 50 sales users) and $2,000 per month (for 2,500 active contacts, 6 marketing users, and 100 sales users).
Free Trial Offered?

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
Windows
Mac
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Act-On Software

Date Founded

2008

Company Location

United States

Company Website

www.act-on.com

Company Facts

Organization Name

Xerago

Date Founded

2003

Company Location

United States

Company Website

acquigo.com

Categories and Features

AI Marketing

Not specified

AI Marketing Agents

Not specified

eCommerce Marketing

Not specified

Email Marketing

Not specified

Email Template Design

Not specified

Employee Advocacy

Not specified

Landing Page

Not specified

Lead Generation

Not specified

Lead Scoring

Not specified

Marketing Analytics

Not specified

Marketing Automation

Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

SMS Marketing

Not specified

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Surveys
Test Scheduling
Visual Editor

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Data Visualization
Data-Driven Insights
Filters / Search
Social Media Analytics

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Channel Management

Campaign Management
Channel Analytics
Lead Management

Conversational Marketing

Audience Segmentation
Email Automation
Group Messaging
Lead Distribution
Lead Qualification
Mobile Messaging

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Template Management

Lead Generation

Contact Discovery
Contact Import/Export
Lead Database Integration
Lead Segmentation

Lead Nurturing

A/B Testing
Campaign Management
Drip Campaigns
Lead Notifications
Lead Segmentation
Performance Metrics
Personalization

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Push Notifications

A/B Testing
Analytics
Campaign Segmentation
Device Targeting
Mobile Notifications
Notification Scheduling
Web Notifications

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