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What is AcuityAds?

AcuityAds distinguishes itself as a leading technology company that provides marketers with a robust platform for omnichannel digital advertising, ensuring remarkable returns on their advertising expenditures. Its cutting-edge journey automation technology, known as illuminâ„¢, flawlessly combines planning, purchasing, and real-time analytics into one cohesive platform. Utilizing proprietary artificial intelligence, illuminâ„¢ significantly improves programmatic capabilities, effectively connecting the gap between ad strategy and its execution. The firm creates a unified ecosystem that includes privacy-compliant data, inventory management, measures for brand safety, and partnerships focused on fraud prevention, delivering dependable solutions that yield exceptional, above-average results for even the most selective marketers. Central to AcuityAds' offerings is the unique Consumer Valuing Tool, which employs an algorithm to examine thousands of signals throughout the consumer journey and assesses their impact on conversion rates. These vital insights play a crucial role in uncovering new prospecting opportunities across a range of advertising formats, ultimately boosting campaign effectiveness and enhancing customer engagement. Furthermore, AcuityAds remains committed to evolving and adapting in response to the dynamic environment of digital marketing, ensuring that their clients continue to thrive in an increasingly competitive landscape.

What is 6sense?

6sense Revenue AI™ removes uncertainty and provides essential data and insights that empower your revenue team to develop and transform high-quality pipelines into actual revenue. By doing away with the lengthy and costly guesswork that has hindered B2B revenue teams for years, 6sense Revenue AI™ fosters reliable revenue growth. It ensures that every digital investment is optimized while unveiling concealed buyer behaviors. By scrutinizing vast amounts of data, it identifies in-market accounts, enabling you to take appropriate actions at every step across multiple channels. Although numerous companies are interested in what you provide, traditional martech systems often fail to accurately gauge buyer interest. This crucial, elusive information resides in the Dark Funnel™, which 6sense effectively analyzes and brings to light. Furthermore, streamline your prospect follow-up using AI-driven conversational email solutions. With 6sense® Conversational Email, sales and marketing professionals can craft customized emails powered by AI, facilitating the conversion of prospects into valuable sales meetings. This innovative approach not only enhances engagement but also increases the likelihood of closing deals.

Media

Media

Integrations Supported

Facebook
Instagram
OpenX
Web For Actors

Integrations Supported

Actively AI
Adobe Marketo Engage
Bluebirds
Bombora
Drift
GTM OS
Lift AI
Octane11
Okta
Rep.ai
Salesloft
Tray.ai
Userled
Warmly
Xoxoday

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Webinars
Online Training
On-Site Training

Company Facts

Organization Name

AcuityAds

Date Founded

2009

Company Location

Canada

Company Website

www.acuityads.com

Company Facts

Organization Name

6sense

Date Founded

2013

Company Location

United States

Company Website

6sense.com

Categories and Features

Advertising

Not specified

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Lead Scoring

Ad Management

Not specified

AI Advertising

Not specified

AI Email Writers

Not specified

AI Sales Assistants

Not specified

AI Sales Tools

Not specified

B2B Data

Not specified

Buyer Intent

B2B Lead Generation
CRM Integration
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Demand Generation

Not specified

Email Personalization

Not specified

Go-To-Market

Not specified

Lead Intelligence

Not specified

Lead Scoring

Not specified

Market Intelligence

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Lead Scoring
Sales Intelligence
Segmentation

Predictive Analytics

AI / Machine Learning
Benchmarking
For Healthcare

Sales Intelligence

Not specified

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