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What is AdUp?

AdUp Technology, the official brand of Axel Springer Teaser Ad GmbH, is distinguished as a premier platform offering innovative native advertising solutions tailored for both publishers and advertisers alike. We boast a wide variety of advanced advertising formats designed to fulfill the unique demands of marketing professionals. As a fully-owned subsidiary of Axel Springer SE, we present a diverse portfolio that includes everything from performance-oriented campaigns to content-driven and brand marketing strategies. Our dedicated teams, based in Berlin, Hamburg, Leipzig, and Regensburg, work tirelessly to optimize performance for our clients. Advertisements that are seamlessly incorporated into the website’s design are seen as an integral component of the overall user experience. These ads benefit from the credibility provided by the editorial context, leading to remarkable click-through and conversion rates. No matter the device—whether desktop, tablet, or mobile—these advertisements are not only eye-catching but are also thoughtfully integrated into the surrounding content, thereby improving the overall quality of user engagement. This thoughtful integration guarantees that users experience a coherent interface that aligns with their personal interests, further enhancing satisfaction and interaction. Ultimately, AdUp Technology is committed to evolving its offerings to meet the ever-changing landscape of digital advertising.

What is 1plusX?

Our data management platform empowers publishers to make informed, data-driven choices based on first-party insights, enabling precise audience targeting and engagement in real time. This approach eliminates reliance on intuition. We gather, refine, and optimize our clients' first-party data while ensuring privacy and security, thereby maximizing its potential for impactful decision-making. As a result, our customers can engage their audiences more effectively than ever before.

Media

Media

Integrations Supported

Yieldlab

Integrations Supported

Yieldlab

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

AdUp Technology

Date Founded

2008

Company Location

Germany

Company Website

www.adup-tech.com

Company Facts

Organization Name

1plusX GmbH

Date Founded

2014

Company Location

Switzerland

Company Website

www.1plusx.com

Categories and Features

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

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