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What is AdTech Europe?

AdTech Europe presents an all-encompassing programmatic demand-side platform (DSP) designed for companies that prefer to oversee their advertising initiatives independently instead of depending on third-party technologies. Clients have the flexibility to choose between a DSP License, which indicates licensed ownership, or a complete Acquisition that grants them the entire source code for extensive customization possibilities. Both options provide unlimited queries per second (QPS) without any additional query fees, access to a wide array of over 1,000 supply-side platform (SSP) integrations, and ensure compatibility with OpenRTB and XML protocols, as well as seamless integration with ad exchanges (ADX). The platform's attributes include white-label branding, an AI-driven automation suite, a reseller plugin, onboarding support, and ongoing updates throughout the duration of the service. It accommodates a diverse range of ad formats such as display, native, push notifications, pop-under ads, and video, along with comprehensive fraud filtering and third-party verification integrations. In addition, a plug-and-play White Label DSP Software as a Service (SaaS) option is offered, beginning at $500 per month. Beyond these core services, AdTech Europe also excels in developing custom ad technologies, providing AdOps outsourcing services, and safeguarding against ad fraud, thereby equipping clients with a thorough range of solutions tailored to their advertising requirements. Their dedication to innovation and the success of their clients positions them as a key player in the ad tech industry, making them an indispensable ally for businesses striving to navigate the complexities of digital advertising.

What is Active Agent DSP?

Active Agent operates as a robust omnichannel demand-side platform that delivers innovative marketing technology focused on enabling automated, value-driven, and data-informed media buying. It supports a variety of formats including display, mobile, native, video, digital out-of-home, cinema, digital audio, and both linear and programmatic television. By streamlining the planning, purchasing, and optimization of programmatic advertising across these various channels, Active Agent simplifies the entire process for marketers. The platform emphasizes the importance of data protection by adhering to IAB standards and EU regulations through intuitive campaign setups that guarantee compliance. Moreover, it ensures brand safety with pre-bid integrations that provide automated quality control during media purchases, thereby securing placements that align with the brand’s values. Additionally, Active Agent offers centralized management for all traditional deal types, featuring forecasting, comprehensive reporting, and a wide array of exclusive always-on deals across different channels. As the digital landscape constantly evolves, Active Agent remains dedicated to adapting its offerings to fulfill the changing needs of marketers effectively. This commitment to innovation ensures that clients are always equipped with the best tools at their disposal.

Media

No images available

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS
On-Prem

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

AdTech Europe (3DMA Ltd)

Company Location

Bulgaria

Company Website

adtech.eu

Company Facts

Organization Name

Virtual Minds

Date Founded

2001

Company Location

Germany

Company Website

virtualminds.com/active-agent/

Categories and Features

Categories and Features

Media Buying

Not specified

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