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What is Adelphic?

Adelphic combines your customer insights with Viant's first and third-party data, offering marketers a detailed and thorough perspective on their audience profiles, which leads to more informed media strategies and investment choices. By integrating your customer information with a robust network of 250 million registered users, you can swiftly identify, manage, and engage new audience segments. These segments can be characterized by various identity attributes, such as demographics, purchasing habits, and online behaviors, while also improving campaign reach with sophisticated lookalike modeling techniques. The platform guarantees that customer identities remain intact through a fully integrated system that links devices and offline actions to real individuals, allowing for smooth execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can execute their programmatic media efforts seamlessly across multiple devices, confident in the integrity of their data and modeling techniques. Unlike many other DSPs, Adelphic uses first-party data to provide the accuracy of targeting that genuinely connects with audiences. This cutting-edge approach empowers marketers to continuously refine their strategies to align with evolving consumer behaviors and preferences, ensuring that they remain competitive in a dynamic market landscape. As a result, businesses can achieve more effective outreach and engagement through tailored marketing efforts.

What is 33Across Lexicon?

Maximize the impact and reach of your marketing initiatives through our innovative exchange tailored for capturing audience attention. With the ability to monitor viewability in real time, you can secure reliable visibility without the necessity of a PMP. Our advanced formats are engineered to remain in sight, offering scalable options akin to rich media, with an impressive average time-in-view of 25 seconds. You have the flexibility to make purchases based on time-in-view, allowing you to bid on specific time increments using a CPM model. Our strong partnerships with 1,500 publishers, which include S2S and Header Bidding integrations, ensure broad access to high-quality inventory. Furthermore, we connect with over 100 platforms across the programmatic ecosystem, incorporating all major DSPs and DMPs. We actively cultivate strategic relationships with leading industry organizations dedicated to maintaining a high-quality supply chain. This extensive network not only guarantees that your campaigns achieve peak visibility but also enhances their effectiveness in a crowded marketplace, fostering greater engagement and results. Ultimately, by leveraging these resources, you position your campaigns to stand out and resonate significantly with your target audience.

Media

Media

Integrations Supported

ASTRAD DSP
Acxiom InfoBase
Acxiom Real Identity
Adagio
Bionic for Agencies
FreeWheel Beeswax
Humming
Intuizi
MSIGHTS

Integrations Supported

ASTRAD DSP
Acxiom InfoBase
Acxiom Real Identity
Adagio
Bionic for Agencies
FreeWheel Beeswax
Humming
Intuizi
MSIGHTS

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

www.adelphic.com

Company Facts

Organization Name

33Across

Date Founded

2008

Company Location

United States

Company Website

www.33across.com

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

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