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What is Adelphic?

Adelphic combines your customer insights with Viant's first and third-party data, offering marketers a detailed and thorough perspective on their audience profiles, which leads to more informed media strategies and investment choices. By integrating your customer information with a robust network of 250 million registered users, you can swiftly identify, manage, and engage new audience segments. These segments can be characterized by various identity attributes, such as demographics, purchasing habits, and online behaviors, while also improving campaign reach with sophisticated lookalike modeling techniques. The platform guarantees that customer identities remain intact through a fully integrated system that links devices and offline actions to real individuals, allowing for smooth execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can execute their programmatic media efforts seamlessly across multiple devices, confident in the integrity of their data and modeling techniques. Unlike many other DSPs, Adelphic uses first-party data to provide the accuracy of targeting that genuinely connects with audiences. This cutting-edge approach empowers marketers to continuously refine their strategies to align with evolving consumer behaviors and preferences, ensuring that they remain competitive in a dynamic market landscape. As a result, businesses can achieve more effective outreach and engagement through tailored marketing efforts.

What is ASTRAD DSP?

Enhance your branding and performance goals with the ASTRAD DSP platform, designed to provide a secure and transparent setting that prioritizes data-driven strategies alongside advanced AI technologies to elevate your marketing efforts. The platform streamlines the campaign management process, removing the complexities associated with ad placements, thereby allowing you to focus on evaluating performance metrics and achieving measurable outcomes. With ASTRAD, your brand can extend its reach on a global level, ensuring that your advertisements are visible to a broader audience. You can keep track of your campaigns in real-time while utilizing detailed analytics to effectively adjust your advertising tactics. This ensures that your ads are optimally positioned for maximum impact, reaching your target demographics across various devices such as desktops, mobile phones, tablets, and connected televisions. By delivering your advertisements exactly where your ideal customers are active, you significantly enhance the effectiveness of your marketing strategies. Utilizing ASTRAD not only saves you valuable time but also boosts the likelihood of higher engagement and conversion rates, leading to a more successful advertising experience overall. Additionally, the seamless integration of user feedback allows for continuous improvement in your campaigns, further driving success.

Media

Media

Integrations Supported

Acxiom InfoBase
Acxiom Real Identity

Integrations Supported

33Across Lexicon
AppLovin
CAKE
FreeWheel SupplySuite
Google Cloud Platform
HyBid
InMobi
Kochava
MGID
OpenX
Sizmek Ad Suite
Statiq
TUNE
Taboola
Triton
YuMe Practice
vi

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

www.adelphic.com

Company Facts

Organization Name

ASTRAD

Company Location

United Kingdom

Company Website

astrad.io/dsp/

Categories and Features

Advertising Agency

Not specified

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Media Buying

Not specified

Video Advertising

Not specified

Categories and Features

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