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What is Adelphic?

Adelphic combines your customer insights with Viant's first and third-party data, offering marketers a detailed and thorough perspective on their audience profiles, which leads to more informed media strategies and investment choices. By integrating your customer information with a robust network of 250 million registered users, you can swiftly identify, manage, and engage new audience segments. These segments can be characterized by various identity attributes, such as demographics, purchasing habits, and online behaviors, while also improving campaign reach with sophisticated lookalike modeling techniques. The platform guarantees that customer identities remain intact through a fully integrated system that links devices and offline actions to real individuals, allowing for smooth execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can execute their programmatic media efforts seamlessly across multiple devices, confident in the integrity of their data and modeling techniques. Unlike many other DSPs, Adelphic uses first-party data to provide the accuracy of targeting that genuinely connects with audiences. This cutting-edge approach empowers marketers to continuously refine their strategies to align with evolving consumer behaviors and preferences, ensuring that they remain competitive in a dynamic market landscape. As a result, businesses can achieve more effective outreach and engagement through tailored marketing efforts.

What is AUDIENCEX?

Expand your reach and enhance your digital marketing strategies by unifying access to over 22 integrated platforms that cater to programmatic, search, and social advertising—all in one accessible hub. Instead of limiting your options to a single demand-side platform (DSP), consider the advantages of utilizing a robust suite of 22 platforms. tdX offers seamless connectivity to more than 22 high-quality enterprise-grade platforms, enabling you to amplify the impact of your campaigns while extending your audience reach. No matter where your target demographic is found online, our trade desk is expertly crafted to help you identify and engage with them, fostering sustainable growth for your business. We adeptly navigate various channels, devices, and the ever-evolving communication landscape, equipping brands with strategic insights that facilitate informed decisions regarding their channel strategies and budget allocations. This approach guarantees that your advertising initiatives employ the best possible mix of media for optimal outcomes. Furthermore, you will gain access to consolidated reporting and customized dashboards that deliver clear and actionable insights into the effectiveness of your omnichannel marketing efforts, allowing for refined strategy optimization. By leveraging these comprehensive resources, you can significantly elevate your advertising performance and achieve the highest possible return on investment. Ultimately, the integration of these tools positions you to succeed in a competitive digital marketplace.

Media

Media

Integrations Supported

Acxiom InfoBase
Acxiom Real Identity
Amazon
Bionic for Agencies
Facebook
Google Ads
Humming
Intuizi
LinkedIn
MSIGHTS
MediaMath
Nextdoor
Pinterest
Reddit
Snapchat
Spotify
The Trade Desk
TikTok
X (Twitter)

Integrations Supported

Acxiom InfoBase
Acxiom Real Identity
Amazon
Bionic for Agencies
Facebook
Google Ads
Humming
Intuizi
LinkedIn
MSIGHTS
MediaMath
Nextdoor
Pinterest
Reddit
Snapchat
Spotify
The Trade Desk
TikTok
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

www.adelphic.com

Company Facts

Organization Name

AUDIENCEX

Date Founded

2008

Company Location

United States

Company Website

audiencex.com/tdx/

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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