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What is Adelphic?

Adelphic combines your customer insights with Viant's first and third-party data, offering marketers a detailed and thorough perspective on their audience profiles, which leads to more informed media strategies and investment choices. By integrating your customer information with a robust network of 250 million registered users, you can swiftly identify, manage, and engage new audience segments. These segments can be characterized by various identity attributes, such as demographics, purchasing habits, and online behaviors, while also improving campaign reach with sophisticated lookalike modeling techniques. The platform guarantees that customer identities remain intact through a fully integrated system that links devices and offline actions to real individuals, allowing for smooth execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can execute their programmatic media efforts seamlessly across multiple devices, confident in the integrity of their data and modeling techniques. Unlike many other DSPs, Adelphic uses first-party data to provide the accuracy of targeting that genuinely connects with audiences. This cutting-edge approach empowers marketers to continuously refine their strategies to align with evolving consumer behaviors and preferences, ensuring that they remain competitive in a dynamic market landscape. As a result, businesses can achieve more effective outreach and engagement through tailored marketing efforts.

What is AdNow?

AdNow stands out as a reliable Native Advertising Network with its own unique inventory, offering advanced optimization technologies and tailored advertising solutions for internet marketers and webmasters of all sizes. Our commitment extends beyond merely delivering successful ad campaigns; we also prioritize generating high-conversion traffic daily by diligently managing our sources. Understanding the significance of an efficient advertising platform, we strive to enable you to initiate and expand your campaigns swiftly and effectively. Additionally, we acknowledge the intricacies involved in media buying and are eager to share our expertise and insights with you during our partnership, ensuring we collectively work towards achieving your objectives. By collaborating closely, we aim to foster a mutually beneficial relationship that drives success.

Media

Media

Integrations Supported

Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Humming
Intuizi
MSIGHTS

Integrations Supported

SpyOver
SpyPush

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$100 per month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

www.adelphic.com

Company Facts

Organization Name

AdNow

Date Founded

2016

Company Website

adnow.com

Categories and Features

Advertising Agency

Not specified

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Media Buying

Not specified

Video Advertising

Not specified

Categories and Features

Media Buying

Not specified

Native Advertising

Not specified

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