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What is Adobe Advertising Cloud?

At the crossroads of programmatic advertising and media, Adobe distinguishes itself with a robust independent advertising platform that effortlessly integrates and automates all facets of media, screens, data, and creativity on a grand scale. This development signals a departure from fragmented media strategies, as automated media procurement through a demand-side platform (DSP) becomes crucial for organizations looking to elevate their digital marketing approaches. A well-chosen DSP can offer the necessary competitive advantage for executing your strategies both efficiently and cost-effectively, while also facilitating accurate result forecasting and creating delightful experiences for your audience. Recognized consistently as a Leader in the field by Forrester, Adobe Advertising Cloud exemplifies a dedication to delivering exceptional service. Discover how we can help you carve out your own path to market leadership. Utilizing a unified demand-side platform enhances the visualization of an omni-channel strategy; with Adobe Advertising Cloud DSP, you can tap into a vast, agnostic inventory of advertisements across multiple media channels, paired with a comprehensive toolkit for ensuring quality and precise measurement. This combination empowers you to reach your advertising objectives more successfully while fostering an environment that encourages collaboration and innovation. Embrace the future of advertising where all components function in unison for optimal effectiveness and influence.

What is AccountBase?

AccountBase, a subsidiary of GroupM, presents a cutting-edge technology platform that is IP-based and tailored for the management of programmatic B2B strategies and solutions. This platform empowers companies to engage with influential decision-makers at specific accounts in the most effective and timely contexts. Through the use of Programmatic B2B, organizations can harness both media and technology to forge strong connections with their clients. Being part of GroupM, the world's largest entity in media purchasing and technology, AccountBase emphasizes its media agnostic approach, enabling clients to connect with premium media platforms that align with their goals rather than the company's own preferences. By implementing sophisticated tactics such as page-level keyword targeting, niche industry media, and AI-driven behavioral triggers, companies can significantly boost their outreach within the right contexts. Furthermore, AccountBase provides essential tools for tracking and optimizing campaigns by pinpointing accounts that show intent, comprehending relevant content, and identifying key areas for enhancing sales initiatives. The platform adeptly manages engagement with various stakeholders, addressing the challenges of non-linear sales processes while overcoming privacy, CRM, and email restrictions to maintain a unified marketing and sales strategy. By doing so, it ensures that businesses concentrate on the most promising accounts, ultimately driving superior outcomes in their development efforts. Enhancing engagement strategies not only broadens the audience reach but also contributes to stronger relationships built on understanding client needs.

Media

Media

Integrations Supported

AWS Elemental
Acxiom Real Identity
Adobe Analytics
AppWise
Brandmovers
Commanders Act
DV Publisher Suite
Eyeota
FuseCommander
Invoca
Pattern
Qloo
Sidecar
TCS ADD
TCS CHROMA
TCS Intelligent Urban Exchange
TCS MasterCraft DevPlus
TCS OmniStore
Telmetrics
ThreatSync

Integrations Supported

AWS Elemental
Acxiom Real Identity
Adobe Analytics
AppWise
Brandmovers
Commanders Act
DV Publisher Suite
Eyeota
FuseCommander
Invoca
Pattern
Qloo
Sidecar
TCS ADD
TCS CHROMA
TCS Intelligent Urban Exchange
TCS MasterCraft DevPlus
TCS OmniStore
Telmetrics
ThreatSync

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

www.adobe.com/advertising/adobe-advertising-cloud.html

Company Facts

Organization Name

AccountBase

Date Founded

2018

Company Location

Denmark

Company Website

www.accountbase.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

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