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What is Adobe Advertising Cloud?

At the crossroads of programmatic advertising and media, Adobe distinguishes itself with a robust independent advertising platform that effortlessly integrates and automates all facets of media, screens, data, and creativity on a grand scale. This development signals a departure from fragmented media strategies, as automated media procurement through a demand-side platform (DSP) becomes crucial for organizations looking to elevate their digital marketing approaches. A well-chosen DSP can offer the necessary competitive advantage for executing your strategies both efficiently and cost-effectively, while also facilitating accurate result forecasting and creating delightful experiences for your audience. Recognized consistently as a Leader in the field by Forrester, Adobe Advertising Cloud exemplifies a dedication to delivering exceptional service. Discover how we can help you carve out your own path to market leadership. Utilizing a unified demand-side platform enhances the visualization of an omni-channel strategy; with Adobe Advertising Cloud DSP, you can tap into a vast, agnostic inventory of advertisements across multiple media channels, paired with a comprehensive toolkit for ensuring quality and precise measurement. This combination empowers you to reach your advertising objectives more successfully while fostering an environment that encourages collaboration and innovation. Embrace the future of advertising where all components function in unison for optimal effectiveness and influence.

What is AdRoll?

We simplify the competitive landscape for e-commerce businesses. Our innovative AI functions as a squad of marketing specialists, empowering you to enhance your brand visibility and boost sales. AdRoll's dynamic growth marketing platform enables you to cultivate a brand that resonates with customers, convert more leads into loyal buyers, and strengthen customer retention. With a network comprising over 37,000 brands, AdRoll is continually expanding. Discover new audiences that will become enamored with your offerings. By integrating our proprietary AI with sophisticated audience targeting, we help generate awareness and drive traffic to your website. Engage your audience through various channels, including advertisements, emails, and your online store. Utilize the insights you have about your customers alongside our extensive database of over 1.2 million shopper profiles to identify products they will cherish and purchase. To foster growth, it’s essential to not only focus on acquiring new customers but also to nurture existing relationships. Delivering personalized and relevant cross-channel experiences will ultimately enhance loyalty and maximize lifetime value (LTV), ensuring sustainable success for your brand. Embrace this comprehensive approach to create lasting connections with your customers.

Media

Media

Integrations Supported

Commanders Act
FuseCommander
Product Marketing Alliance
TrustCommander
Alumio
Capgemini Intelligent Automation Platform
Eyeota
Factori
FreeWheel Beeswax
TCS HOBS
TCS MasterCraft DataPlus
TCS TAP

Integrations Supported

Commanders Act
FuseCommander
Product Marketing Alliance
TrustCommander
5X
CorralData
Fivetran
HubSpot Customer Platform
HubSpot Service Hub
Mailchimp
Onlymega
Pipedream

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
On-Site Training

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

www.adobe.com/advertising/adobe-advertising-cloud.html

Company Facts

Organization Name

AdRoll

Date Founded

2006

Company Location

United States

Company Website

www.adroll.com

Categories and Features

Ad Management

Not specified

Campaign Management

Not specified

Display Advertising

Not specified

Media Buying

Not specified

Categories and Features

Ad Management

Not specified

AI Advertising

Not specified

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Marketing Automation

A/B Testing
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Sales Intelligence
Segmentation
Social Marketing
Website Visitor Tracking

Media Buying

Not specified

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

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