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What is Adobe Experience Platform?

Harness the power of your data in real-time with the Experience Platform, which acts as the foundation of Experience Cloud products while integrating both Adobe and non-Adobe data to create detailed customer profiles that update instantaneously. This platform incorporates AI-driven insights, enabling you to provide customized experiences across multiple channels. By consolidating information from various sources, you can develop and enhance dynamic customer profiles that mirror real-time interactions and preferences. Streamline data analysis with standardized XDMs, and uphold data integrity through robust validation techniques. Utilize your real-time customer profiles to launch tailored experiences, and leverage our evolving identity graphs to activate these profiles on various devices and platforms. The Experience Platform also offers a robust suite of application services that empower you to assess customer interactions across channels from a single dashboard. Moreover, you can facilitate instant personalization through real-time customer profiles and design unique journeys that adapt to customer behaviors, ultimately resulting in a more engaging experience. This comprehensive strategy not only boosts customer satisfaction but also leads to improved outcomes for your business, fostering a deeper connection between the brand and its audience. As you explore the capabilities of the Experience Platform, you will find new opportunities for growth and innovation in your customer engagement efforts.

What is Adobe Audience Manager?

Having an audience is crucial for effectively applying insights. Make use of Adobe Audience Manager, our top-tier data management platform, to build and connect with the most impactful audiences across multiple channels and devices. Learn the essential procedures to successfully implement Adobe Audience Manager. For a thorough understanding, delve into the extensive information provided in our documentation on Audience Manager. By harnessing this robust tool, you can significantly improve your marketing strategies and better connect with your target market. Engaging with the platform's features will allow for more tailored and effective marketing efforts.

Media

Media

Integrations Supported

Adobe Photoshop Lightroom Classic
Ketch
RIVN
Adobe Brand Concierge
Adobe Campaign
Adobe Customer Journey Analytics
Adobe Experience Platform Agent Orchestrator
Adobe Journey Optimizer
Captain Compliance
Forsta
Immerss Live Commerce

Integrations Supported

Adobe Photoshop Lightroom Classic
Ketch
RIVN
Adobe Real-Time CDP
Contentsquare
Criteo Commerce Growth
Eyeota
GlobalLink
Kochava
Uptempo
ZineOne

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

business.adobe.com/products/experience-platform/adobe-experience-platform.html

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

www.adobe.com/analytics/audience-manager.html

Categories and Features

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Popular Alternatives

Popular Alternatives

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