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What is Adobe Primetime?

We help you maximize the profitability of your inventory through our cutting-edge advertising technology, which allows you to leverage your data for more accurate audience targeting. In addition, we facilitate the distribution of television content on multiple platforms while protecting subscriber revenue. Our cloud-based solutions also defend your income from unauthorized account sharing, all while expanding the viewing options available to your customers. Adobe Primetime offers significant benefits to media companies, demonstrating an impressive 385% ROI, a 24% increase in average engagement time, and a 59% decrease in the delivery time for OTT video services. With coverage that reaches 99% of pay-TV households in the United States, we are ideally equipped to deliver customized TV-quality advertising experiences on all devices. Additionally, Adobe Primetime is specifically engineered to manage complex events, allowing you to effectively navigate viewership spikes during significant live broadcasts, such as the Olympics and the Super Bowl. This functionality not only boosts viewer satisfaction but also strengthens your brand's position within the competitive media industry. Ultimately, our solutions empower you to stay ahead in the dynamic landscape of media consumption.

What is Adobe Advertising Cloud?

At the crossroads of programmatic advertising and media, Adobe distinguishes itself with a robust independent advertising platform that effortlessly integrates and automates all facets of media, screens, data, and creativity on a grand scale. This development signals a departure from fragmented media strategies, as automated media procurement through a demand-side platform (DSP) becomes crucial for organizations looking to elevate their digital marketing approaches. A well-chosen DSP can offer the necessary competitive advantage for executing your strategies both efficiently and cost-effectively, while also facilitating accurate result forecasting and creating delightful experiences for your audience. Recognized consistently as a Leader in the field by Forrester, Adobe Advertising Cloud exemplifies a dedication to delivering exceptional service. Discover how we can help you carve out your own path to market leadership. Utilizing a unified demand-side platform enhances the visualization of an omni-channel strategy; with Adobe Advertising Cloud DSP, you can tap into a vast, agnostic inventory of advertisements across multiple media channels, paired with a comprehensive toolkit for ensuring quality and precise measurement. This combination empowers you to reach your advertising objectives more successfully while fostering an environment that encourages collaboration and innovation. Embrace the future of advertising where all components function in unison for optimal effectiveness and influence.

Media

Media

Integrations Supported

Adobe Photoshop Lightroom Classic
Adobe Audience Manager
Adobe Campaign
AppHelp
Commanders Act
DV Publisher Suite
Dataviso Roadmaps Planner
Factori
Gravy Analytics
IBM Trusteer
Instant-Mail
Live Commerce
Pattern
RIVN
TCS MasterCraft DataPlus
TCS Optumera
TCS TAP
ThreatSync
TrustCommander

Integrations Supported

Adobe Photoshop Lightroom Classic
Adobe Audience Manager
Adobe Campaign
AppHelp
Commanders Act
DV Publisher Suite
Dataviso Roadmaps Planner
Factori
Gravy Analytics
IBM Trusteer
Instant-Mail
Live Commerce
Pattern
RIVN
TCS MasterCraft DataPlus
TCS Optumera
TCS TAP
ThreatSync
TrustCommander

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

www.adobe.com/marketing/primetime.html

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

www.adobe.com/advertising/adobe-advertising-cloud.html

Categories and Features

OTT

API Access
Content Organization
Live Events
Monetization Tools
Multi-Service Integration
SDK
Scheduling
Video Hosting/Storage
Video Quality Optimization

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

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