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What is Aerva?

A significant transformation is currently occurring in out-of-home advertising, with traditional paper posters rapidly being replaced by large-format digital displays. Those who have embraced this digital shift are proving that it not only delivers effective results but also presents numerous advantages over standard paper advertising. To maximize return on investment, it is essential to utilize the complete digital software platform, and even though the term 'fully realized ROI' might seem overused, it is still vital for achieving success in this field. We have forged important relationships with various global media companies and agencies to better understand their operational and sales models, which enables us to help them transition to digital solutions profitably. As we assist in this transition and work toward significant ROI, we have recognized the need to create a comprehensive suite of features specifically designed for the advertising and media sectors. This forward-thinking strategy has empowered us to serve our partners more effectively and respond to the ever-changing advertising environment. Our dedication to fostering innovation and collaboration not only positions us as leaders in this evolving industry but also prepares us for future challenges and opportunities. By staying attuned to the latest trends and technologies, we ensure that we continue to meet the diverse needs of our clients.

What is Active Agent DSP?

Active Agent operates as a robust omnichannel demand-side platform that delivers innovative marketing technology focused on enabling automated, value-driven, and data-informed media buying. It supports a variety of formats including display, mobile, native, video, digital out-of-home, cinema, digital audio, and both linear and programmatic television. By streamlining the planning, purchasing, and optimization of programmatic advertising across these various channels, Active Agent simplifies the entire process for marketers. The platform emphasizes the importance of data protection by adhering to IAB standards and EU regulations through intuitive campaign setups that guarantee compliance. Moreover, it ensures brand safety with pre-bid integrations that provide automated quality control during media purchases, thereby securing placements that align with the brand’s values. Additionally, Active Agent offers centralized management for all traditional deal types, featuring forecasting, comprehensive reporting, and a wide array of exclusive always-on deals across different channels. As the digital landscape constantly evolves, Active Agent remains dedicated to adapting its offerings to fulfill the changing needs of marketers effectively. This commitment to innovation ensures that clients are always equipped with the best tools at their disposal.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Watchfire

Date Founded

2005

Company Location

United States

Company Website

aerva.com/networks/digital-out-of-home

Company Facts

Organization Name

Virtual Minds

Date Founded

2001

Company Location

Germany

Company Website

virtualminds.com/active-agent/

Categories and Features

Categories and Features

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