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What is Aerva?
A significant transformation is currently occurring in out-of-home advertising, with traditional paper posters rapidly being replaced by large-format digital displays. Those who have embraced this digital shift are proving that it not only delivers effective results but also presents numerous advantages over standard paper advertising. To maximize return on investment, it is essential to utilize the complete digital software platform, and even though the term 'fully realized ROI' might seem overused, it is still vital for achieving success in this field. We have forged important relationships with various global media companies and agencies to better understand their operational and sales models, which enables us to help them transition to digital solutions profitably. As we assist in this transition and work toward significant ROI, we have recognized the need to create a comprehensive suite of features specifically designed for the advertising and media sectors. This forward-thinking strategy has empowered us to serve our partners more effectively and respond to the ever-changing advertising environment. Our dedication to fostering innovation and collaboration not only positions us as leaders in this evolving industry but also prepares us for future challenges and opportunities. By staying attuned to the latest trends and technologies, we ensure that we continue to meet the diverse needs of our clients.
What is Active Agent DSP?
Active Agent operates as a robust omnichannel demand-side platform that delivers innovative marketing technology focused on enabling automated, value-driven, and data-informed media buying. It supports a variety of formats including display, mobile, native, video, digital out-of-home, cinema, digital audio, and both linear and programmatic television. By streamlining the planning, purchasing, and optimization of programmatic advertising across these various channels, Active Agent simplifies the entire process for marketers. The platform emphasizes the importance of data protection by adhering to IAB standards and EU regulations through intuitive campaign setups that guarantee compliance. Moreover, it ensures brand safety with pre-bid integrations that provide automated quality control during media purchases, thereby securing placements that align with the brand’s values. Additionally, Active Agent offers centralized management for all traditional deal types, featuring forecasting, comprehensive reporting, and a wide array of exclusive always-on deals across different channels. As the digital landscape constantly evolves, Active Agent remains dedicated to adapting its offerings to fulfill the changing needs of marketers effectively. This commitment to innovation ensures that clients are always equipped with the best tools at their disposal.
Integrations Supported
Additional information not provided
Integrations Supported
Additional information not provided
API Availability
API Availability
Pricing Information
Pricing not provided
Pricing Information
Pricing not provided
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Standard Support
Web-Based Support
Customer Service / Support
Web-Based Support
Training Options
Documentation Hub
Training Options
Documentation Hub
Company Facts
Organization Name
Watchfire
Date Founded
2005
Company Location
United States
Company Website
aerva.com/networks/digital-out-of-home
Company Facts
Organization Name
Virtual Minds
Date Founded
2001
Company Location
Germany
Company Website
virtualminds.com/active-agent/
Categories and Features
Advertising
Not specified
Categories and Features
Demand-Side Platforms (DSP)
Not specified
Media Buying
Not specified