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What is Airbridge?

Campaign attribution across web and mobile platforms emphasizes metrics that are centered on users, providing complete visibility over all channels and devices. Featuring tools for integrated measurement and campaign evaluation, this system allows users to customize their dashboard to display a wide range of measurement metrics. Airbridge facilitates in-depth assessments of marketing activities by analyzing several performance indicators, including user engagement, retention rates, uninstall percentages, impressions, costs, and generated revenue. The platform guarantees that conversions are properly linked to the relevant media, devices, and platforms. By employing both last-click attribution and advanced statistical multi-touch models, Airbridge enables marketers to navigate intricate, non-linear customer journeys, offering a nuanced analysis of how each campaign, channel, platform, and search term contributes to conversion rates. Users can define their own detection parameters with validation rules to ensure accurate measurements. Additionally, Airbridge effectively addresses the problem of excessive advertising costs due to ad fraud, allowing for more efficient allocation of marketing budgets. Overall, this all-encompassing strategy empowers marketers to base their decisions on data, ultimately improving the success of their campaigns and fostering growth within their businesses. By leveraging these insights, businesses can adapt their strategies to respond to market changes more effectively.

What is Adjust?

Streamline your marketing initiatives with Adjust, a leader in mobile measurement solutions. By utilizing Adjust, users can track their diverse marketing channels and gather conversion statistics for in-depth analysis. The platform offers real-time protection against mobile advertising fraud, ensuring that users benefit from accurate marketing attribution data for trustworthy assessments. Moreover, Adjust enables users to gather crucial mobile marketing metrics via an intuitive interface, which significantly improves their strategies and decision-making processes. This comprehensive approach allows businesses to optimize their marketing efforts effectively and adapt to changing market conditions. Ultimately, Adjust serves as a vital tool for those aiming to enhance their mobile marketing performance.

Media

Media

Integrations Supported

Amplitude
MobileAction
WillBot
tvScientific
Google Ads

Integrations Supported

Amplitude
MobileAction
WillBot
tvScientific
ASTRAD DSP
Appbrew
Appflow
Appsfire
CleverTap
Facebook
Lyftrondata
RudderStack
Scalarr
SplitMetrics Acquire
Sprinklr Social
Supermetrics
TUNE
Trackier
mediasmart

API Availability

Has API

API Availability

Pricing Information

Prices based on daily active users

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

AB180

Date Founded

2015

Company Location

South Korea

Company Website

www.airbridge.io

Company Facts

Organization Name

Adjust

Date Founded

2012

Company Location

Germany

Company Website

www.adjust.com

Categories and Features

Categories and Features

Popular Alternatives

Popular Alternatives