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What is Amazon Marketing Cloud?

Amazon Marketing Cloud (AMC) acts as a secure and privacy-focused clean room solution in the cloud, allowing advertisers to analyze data and build audiences through pseudonymized signals sourced from Amazon Ads and other channels. By merging various signals from different Amazon services, advertisers can conduct flexible inquiries within a secure framework that emphasizes user privacy. Consequently, AMC enables advertisers to utilize personalized insights and specialized audiences to refine their campaign strategies, boost direct marketing initiatives, and make well-informed business decisions. Users can generate customized audience lists by leveraging data from interaction logs, conversion events, and segment information, among other sources. Additionally, the audiences formed within AMC can be easily activated using Amazon DSP. This platform offers deep insights into consumer shopping behaviors across Amazon Ads media and channels, while also measuring the success of advertising efforts on and off the Amazon platform. Ultimately, AMC equips advertisers with essential tools to optimize their marketing strategies effectively. Through its innovative features, AMC not only enhances audience targeting but also ensures that advertisers remain compliant with privacy standards.

What is Amazon Live?

Amazon Live merges the thrill of live video with the ease of online shopping, allowing you to present products in an engaging way through a carousel format. It includes features like product spotlighting, real-time promotions, and a chat function that helps you interact with your audience during broadcasts. Brands and influencers can kickstart their livestreaming endeavors on Amazon by utilizing the Amazon Live Creator app, which simplifies the process of creating, capturing, and overseeing your livestreams. This platform significantly boosts your product visibility while also helping you build a loyal audience on Amazon. As your follower base expands, your potential viewership grows, since these followers receive notifications via the Amazon mobile shopping app whenever you're live, assuring greater attendance for each session. By taking advantage of these innovative tools, you can craft an engaging shopping experience that resonates with consumers and enhances your brand's presence in the marketplace. Ultimately, Amazon Live not only facilitates sales but also fosters a community around your brand, making your streams an essential part of your marketing strategy.

Media

Media

Integrations Supported

Amazon
Accenture Cloud Retail Execution
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Omnichannel Metrics
Amazon Video Ads
Amazon Web Services (AWS)
Capgemini Intelligent Automation Platform
CastNest
Degpeg
Flywheel
Foursquare
Hector
LienTracker Online
LiveRamp
Pacvue
Revive
Salesforce Data 360
Wunderman Thompson Commerce Intelligence

Integrations Supported

Amazon
Accenture Cloud Retail Execution
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Omnichannel Metrics
Amazon Video Ads
Amazon Web Services (AWS)
Capgemini Intelligent Automation Platform
CastNest
Degpeg
Flywheel
Foursquare
Hector
LienTracker Online
LiveRamp
Pacvue
Revive
Salesforce Data 360
Wunderman Thompson Commerce Intelligence

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Amazon

Date Founded

1994

Company Location

United States

Company Website

advertising.amazon.com/solutions/products/amazon-marketing-cloud

Company Facts

Organization Name

Amazon

Date Founded

1994

Company Location

United States

Company Website

www.amazon.com/live

Categories and Features

Categories and Features

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