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What is Amazon Omnichannel Metrics?

Chief Marketing Officers (CMOs) offer valuable insights that help advertisers refine how they allocate their budgets, improve their campaign strategies, and ultimately boost the return on investment (ROI) from their media spending. By creating a well-rounded view of marketing efforts, CMOs facilitate a unified strategy for navigating the sales funnel. This approach enables advertisers to analyze the effectiveness of tactics used at different stages, including the top, middle, and bottom of the funnel. The detailed reports produced by CMOs clarify the relationships among target demographics, geographical areas, and the results of creative advertising efforts. Additionally, CMOs contribute to greater adaptability, which in turn enhances the optimization and success of marketing campaigns. One effective way for advertisers to measure the overall impact of their advertising efforts, both on and off Amazon, during active campaigns is through the use of Omnichannel Statistics (OCM). These insights cover all relevant channels related to Amazon and external platforms, encompassing both online and traditional shopping habits. Importantly, all products tied to Amazon Ads prioritize user privacy and security, guaranteeing that the data presented in reports remains aggregated and anonymized. Utilizing these insights empowers advertisers to make well-informed choices that can profoundly affect their marketing achievements, ultimately leading to improved performance and competitive advantage in the marketplace. By fostering a data-driven approach, CMOs help advertisers stay ahead of trends and adapt swiftly to changing consumer preferences.

What is Adsorra?

Adsorra is an innovative cloud-based tool tailored for advertising reporting, specifically catering to marketing agencies and independent media buyers managing client ad accounts. By integrating with a variety of supported advertising platforms, it compiles campaign performance data into neatly organized weekly or monthly reports, complete with in-depth breakdowns and comparisons across different time frames. Users can assess creatives based on key metrics such as return on ad spend, cost per result, click-through rate, and total spending, enabling them to review thumbnails and make informed decisions about whether to scale, maintain, or discontinue ads. The platform also simplifies the sharing process of reports through email and secure client portals that reflect agency branding. Additionally, teams can control and customize the visibility settings for each member regarding client accounts, ensuring appropriate access levels. Adsorra provides customizable report templates and allows users to schedule report deliveries, enhancing convenience. While it analyzes advertising data and may suggest modifications to campaigns, any proposed changes require approval from the account owner, as the tool lacks the capability to create or launch ads autonomously. Subscription plans are flexible, varying according to the number of ad accounts, team members, and available reporting features, making it adaptable to various business requirements. Ultimately, Adsorra focuses on optimizing the reporting process, thereby significantly improving overall efficiency for marketing professionals. The platform’s user-friendly interface and robust features contribute to a seamless experience for its users.

Media

Media

No images available

Integrations Supported

Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Marketing Cloud

Integrations Supported

Google Ads
LinkedIn Ads
Meta Ads
Microsoft Advertising
Pinterest Ads
Snapchat Ads
TikTok Ads

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

$149/month
Starter: $149/month for up to 10 client ad accounts and 4 team seats; Growth: $299/month for up to 30 accounts and 10 seats; Agency: $499/month for up to 75 accounts and unlimited seats. Prices are in USD, billed monthly; no setup fees, no annual billing yet, and plans can be canceled any time. Taxes may apply. A 30% discount for the first 12 months is offered to the first 10 early-access agencies in exchange for feedback and a short case study.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

Amazon

Date Founded

1994

Company Location

United States

Company Website

advertising.amazon.com/measurement-analytics/omnichannel-metrics

Company Facts

Organization Name

Adsorra

Company Location

Pakistan

Company Website

adsorra.com

Categories and Features

Ad Optimization

Not specified

Marketing Analytics

Not specified

Categories and Features

Marketing Analytics

Not specified

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