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What is Animo Media Intelligence?

Animo is a cloud-based solution tailored for the assessment and enhancement of media, aimed at brand marketing teams, analytics professionals, and advertising agencies. It seamlessly blends online advertising with offline media efforts within a cooperative workspace, enabling thorough reporting, marketing mix modeling, and strategic planning across an array of channels. The platform's Online Dashboard aggregates data from diverse advertising platforms, bringing together campaign metrics such as spending, impressions, clicks, conversions, and return on investment into a cohesive interface. By utilizing online models, it estimates the influence of various channels to inform budget distribution, while its offline capabilities assess the success of television, radio, and out-of-home marketing against quantifiable business outcomes, featuring in-depth TV spot evaluations at 15-minute intervals. Moreover, its Media Planner tool empowers users to explore pre-campaign scenarios, and marketing insights can be retrieved through AI assistants using a Model Context Protocol link. The adaptable, modular structure supports both digital-only and combined online and offline measurement, positioning it as a multifaceted tool for contemporary marketing challenges. This all-encompassing strategy ensures that users are equipped to make knowledgeable decisions grounded in a complete understanding of their media performance. In an ever-evolving marketing landscape, Animo stands out by providing actionable insights that drive effective campaign strategies.

What is Adsorra?

Adsorra is an innovative cloud-based tool tailored for advertising reporting, specifically catering to marketing agencies and independent media buyers managing client ad accounts. By integrating with a variety of supported advertising platforms, it compiles campaign performance data into neatly organized weekly or monthly reports, complete with in-depth breakdowns and comparisons across different time frames. Users can assess creatives based on key metrics such as return on ad spend, cost per result, click-through rate, and total spending, enabling them to review thumbnails and make informed decisions about whether to scale, maintain, or discontinue ads. The platform also simplifies the sharing process of reports through email and secure client portals that reflect agency branding. Additionally, teams can control and customize the visibility settings for each member regarding client accounts, ensuring appropriate access levels. Adsorra provides customizable report templates and allows users to schedule report deliveries, enhancing convenience. While it analyzes advertising data and may suggest modifications to campaigns, any proposed changes require approval from the account owner, as the tool lacks the capability to create or launch ads autonomously. Subscription plans are flexible, varying according to the number of ad accounts, team members, and available reporting features, making it adaptable to various business requirements. Ultimately, Adsorra focuses on optimizing the reporting process, thereby significantly improving overall efficiency for marketing professionals. The platform’s user-friendly interface and robust features contribute to a seamless experience for its users.

Media

Media

No images available

Integrations Supported

Google Ads
LinkedIn Ads
Meta Ads
Snapchat Ads
TikTok Ads
ChatGPT
Claude
Claude Duet
Claude for Legal
Google Analytics
Google Search Console
Model Context Protocol (MCP)
Outbrain
Taboola
YouTube

Integrations Supported

Google Ads
LinkedIn Ads
Meta Ads
Snapchat Ads
TikTok Ads
Microsoft Advertising
Pinterest Ads

API Availability

Has API

API Availability

Pricing Information

$100/month
The Online Dashboard starts at $750/month with no minimum contract. Online MMM starts at $1,750/month; offline optimization starts at $2,000/month. Some advanced options are priced by data volume.
Free Trial Offered?

Pricing Information

$149/month
Starter: $149/month for up to 10 client ad accounts and 4 team seats; Growth: $299/month for up to 30 accounts and 10 seats; Agency: $499/month for up to 75 accounts and unlimited seats. Prices are in USD, billed monthly; no setup fees, no annual billing yet, and plans can be canceled any time. Taxes may apply. A 30% discount for the first 12 months is offered to the first 10 early-access agencies in exchange for feedback and a short case study.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

Animo

Date Founded

2023

Company Location

Israel

Company Website

animo-tech.com

Company Facts

Organization Name

Adsorra

Company Location

Pakistan

Company Website

adsorra.com

Categories and Features

Marketing Analytics

Not specified

Categories and Features

Marketing Analytics

Not specified

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